Easy Content Writing Tutorial For Beginners In Hindi
क्या आप भी एक अच्छे content writer बनना चाहते हैं? content writing करके अच्छी कमाई हासील करना चाहते हैं? अगर हाँ तो आप बिलकुल सही जगह आये हैं। अगर आपमें content writing करने की काबिलियत है तो आप Content Writing Tutorial For Beginners In Hindi को पढ़ कर अच्छी कामयाभी हासिल कर सकते हैं।
Learn Content Writing Tutorial For Beginners In Hindi
दिन ब दिन digital marketing की field में content marketing की demand बढ़ती जा रही है। चाहे आप blogger हैं या video logger हैं, आपकी website की promotion तभी हो पायेगी जब आपका content SEO-Friendly होगा।
SEO-Friendly content क्या होता है?
Content writing का पहला rule है कि आप ऐसा content लिखे जो की reader friendly हो यानि की जिसे reader आसानी से पढ़ और समझ सके। जब भी आप content लिखना शुरू करें तो सबसे पहले आप keywords पर ध्यान दें, आपका content उस keyword से related होना चाहिए जिसे आप target कर रहे हो।
“अब हम जानते हैं की content लिखना कैसे शुरू करें और किसी भी content को SEO-friendly कैसे बनाये?”
किसी भी content को लिखने से पहले हमें उस topic की पूरी जानकारी होनी बहुत ज़रूरी है जिसका content हम create कर रहे हैं, अगर आपको लगता है की आप किसी topic के बारे में इतना नहीं जानते तो content create करने से पहले आप अच्छे से research कर लें। Research करते समय आप कुछ बातों पर ज़रूर ध्यान दें- आप ये देखें की users किस तरह की information लेना चाहते हैं, ऐसे कोनसे keywords हैं जिन्हे search करके users content को read करते, readers किस तरह के blog पर ज़्यादा देर रुकते हैं और ऐसे कोनसी information है जिसे वह share करना पसंद करते हैं? अगर हम इस सभी बातों को ध्यान में रखकर content writing शुरू करेंगे तो हमें एक कामयाब content writer बनने से कोई भी नहीं रोक सकता।
TIPS FOR WRITING SEO-FRIENDLY CONTENT
Keyword research-.
कोई भी article लिखने से पहले keyword researching करना बहुत ज़रूरी है। Keywords researching के लिए बहुत सारे online free tools हैं जिनकी मदद से आप आसानी से long tail keywords find सकते हो।
Use H1 Tags-
H1 Tag SEO का सबसे important tag मन जाता है। अगर आप अपने content को SERP यानि की Search Engine Result Pages में पहले page पर लाना चाहते हैं तो आप अपने keywords को H1 tag में ज़रूर डालें। अपने keyword को highlight करने के लिए आप उसे Bold कर सकते हो, उसपर font style लगा सकते हो ताकि readers का ध्यान keywords पर जाये। SEO में title tag को (H1) tag भी बोला जाता है।
उद्धरण के तोर पर आप देख सकते हो हमने इस article में Keyword यानि की Learn Content Writing Tutorial For Beginners In Hindi को H1 tag में लिखा है।
Seo meta tags-.
Meta Tags SEO का बहुत ही important हिस्सा माना जाता है। SEO में दो तरह के Meta Tags main हैं – पहला Title tag और दूसरा description tag.
Title tag –
Description tag –, seo permalinks –.
Permalinks यानि की url, आप जो भी blog post लिख रहे हो उसका Permalink SEO में बहुत important role play करता है। Blog writing के समय आप ध्यान दें की url SEO-friendly होना चाहिए यानि की url में भी keywords का होना बहुत ज़रूरी है, वो शब्द जिन्हे लोग search engine पर search करते हैं। SEO में stop words को count नहीं किया जाता, stop wordsयानि की in, or, is etc. तो ऐसे words का Permalink में होना और न होना दोनों एक बराबर है। SEO-friendly url यानि की url में कोई ऐसे words न हों जिन्हे search engine नहीं पहचानता।
अगर आपका URL plain है, यानि की वो कुछ इस तरह से दिखाई दे रहा है – https://epsinfotech.net/wp-admin/post.php?post=3210&action=edit तो इसका मतलब URL SEO-friendly नहीं है, या फिर अगर आपकी पोस्ट का url कुछ इस तरह से दिखाई दे रहा है – https://epsinfotech.net/keyword-research-tutorial-in-hindi1234 / इसका मतलब भी SEO-friendly url नहीं है, इस url को SEO-friendly बनाने के लिए हमें numbering को remove करना होगा। मतलब अगर हम चाहते हैं की हमार url SEO-friendly हो तो 1234 को हटाना होगा। अब आप देख सकते हैं की हमारा url SEO friendly बन गया है – https://epsinfotech.net/keyword-research-tutorial-in-hindi /
Image optimisation
ध्यान रहे जिस भी Image को आप अपने blog post में डालें वो SEO optimized हो। यानि की उसमे proper alt tags लगे हों और picture royalty free हो यानि की उसमे किसी भी तरह की copyright strike न आये। अगर आपको नहीं पता की royalty free images कहाँ से ली जाएँ तो internet पर ऐसी बहुत सी free sites हैं जहाँ से आप अपनी मन पसंदी royalty free image download कर सकते हो जैसे की – pixabay , Pexels etc.
Internal linking
आप अपने blog post के keywords पर linking कर सकते हो यानि की आप एक blog post को दूसरे blog post के साथ link लार सकते हो, ये तभी मुंकिन है जब आपकी website में ज़्यादा content होगा। अगर आप Internal linking करते हैं तो आपकी site के SERP में आने के chances बढ़ जाते हैं और search engine की नज़रों में आपकी website अच्छी मानी जाती है।
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Content Marketing In Hindi
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Designing a successful product is just the first half of the story of a successful business. The other half depends on creative and compelling content, which helps communicate the information effectively to the target audience. Content marketing intends to create and share engaging content that helps in promoting the brand. With this content marketing hindi course, learn about content marketing, digital marketing, and SEO. Learn the power of content in digital marketing and take your first step towards becoming an effective content marketer in Hindi. Content, which has now become the need of the hour, creates many job opportunities for individuals who intend to make a career in the digital marketing domain. Great Learning has launched a Free Content Marketing Course in Hindi for individuals who are more comfortable with the Hindi language.
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Let’s learn how content marketing intends to create and share engaging content that helps in promoting the brand.
In this module, you will learn about different aspects of digital marketing like SEO/SEM, social media marketing, public relations, content marketing, affiliate marketing, per-per-click, and many more.
Content is central to any marketing. In this module, you will be introduced to content marketing and its importance in Digital Marketing. The process of Content Marketing will be taught, which will show you how to use the content for better reach to the target audience.
Content Marketing is a comprehensive strategic approach to content mapping that enables you to attract and engage a clearly defined audience while also generating profitable customer action. Let’s get familiar with how to plan a content marketing strategy for a business.
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What is content marketing and how does it work?
It is a strategic approach towards marketing focused on creating and distributing valuable content on different platforms for the end-users. The relevant and consistently shared content attracts and retains a clearly defined audience to ultimately drive conversions or other forms of profitable actions from customers.
What are the types of content marketing?
Blogs, Videos, infographics, case studies, memes, e-books, testimonials, paid ads, podcasts, and others are different types of content marketing.
Why is content marketing important?
Content marketing is important as it improves engagement with prospective customers, enables customer loyalty by giving them valuable information at all stages of the sales funnel, and ultimately contributes heavily to brand building with an amazing ROI.
How do I become a content marketer?
To become a content marketer, you need to start with learning the basics of digital marketing and then making a way through the niche of content marketing. At Great Learning Academy, you will find digital marketing and content marketing free courses to start learning already.
Will I get a certificate after completing this Content Marketing in Hindi free course?
Yes, you will get a certificate of completion for Content Marketing in Hindi after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.
How much does this Content Marketing in Hindi course cost?
It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Content Marketing in Hindi can get started with this course.
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Once you enroll in the Content Marketing in Hindi course, you have lifetime access to it. So, you can log in anytime and learn it for free online.
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Content Marketing in Hindi
Many times, we come across a piece of content on social media, a blog, a video on youtube, or any other platform that hooks us onto it with all our attention. That is a great piece of content and the most important aspect of content marketing. All such gripping posts, images, videos, and digital advertisements come from professionals who specialise in content strategy and designing marketing campaigns, famously known as content specialists. To clarify a common myth, content specialists are not just individuals having some blogging experience. They are responsible for creating email marketing campaigns, editorial calendars, designing content that syncs with SEO requirements and partakes in the overall content strategy of an organisation. Let us see how you can start your career as a content specialist.
Start Your Career as a Digital Content Specialist
Learn digital marketing fundamentals and content writing basics
Content marketing is a subdomain under digital marketing. Before getting into the field, you will have to polish your digital marketing and content marketing fundamentals and develop a flair for writing. You can do this by reading more and more blogs and publications about digital marketing areas such as social media marketing, search engine optimisation, video marketing, email marketing and more.
You should also learn how to write content that gets you more attention and the ways to optimise it to reach the right set of audience. Do not overlook enhancing your writing skills and try to become more creative and engage people with both imaginative and text-based approaches.
Master the Technical Skills
Mastering some technical skills will help you familiarise with different content management systems such as WordPress. Try and get acquainted with HTML, Google Analytics, Google Search Console, and other platforms and plugins. Also, to ensure that your content ranks higher in the SERP (Search Engine Results Page), it is essential to understand SEO and inbound marketing techniques.
You might also be required to analyse data and make reports. Therefore, go through the common digital marketing tools that will help you perform content analysis across platforms.
Email Marketing
Email marketing rules the charts when it comes to the most popular selling tools in digital marketing. There are many ways to segment the audience and customise messages based on their specific traits. It also provides amazing ROI for businesses.
To excel at email marketing, the key is to focus on the content that will include:
Writing better headlines and subject lines
Making well-designed creatives
A highly visible and clear call to action (CTA)
Customised content
Ensuring good content will improve the key metrics such as clickthrough rate (CTR), open rate, and conversion rate. Learn which are the tools that will provide quantifiable results on the success of the email marketing campaigns.
Create A Personal Blog
Creating a personal blog can help you improve your chances of getting hired as a content marketing specialist. On your personal blog, you can practice all you have learnt in your content marketing learning journey. By having your personal blog, you would improve on your writing skills and will get acquainted with a diverse range of topics that you would work on.
You could also work on technical aspects such as Search Engine Optimisation by trying to make your blog page more discoverable. You can make it more popular by using Google Adwords. The content could be made more relevant by writing posts that are data-driven. Online tools drive a greater return on investment and help you create posts that resonate well with your target audience as they find them relevant to their interests.
Develop A Habit To Read & Research
A lot of research goes into writing a worthy article that adds value to the lives of its readers and ranks higher on SERP. Therefore, whatever article or any other piece of content you create should be well-researched to target the specifics that interest your audience.
For starters, try and research what your competitors are doing and watch out for any content gaps that you might come across and are able to fill. Try to figure out the uniqueness of your offerings and present it as the ultimate problem solver for your prospective buyers.
Content Marketing Roles and Salaries
Let us talk about the two most popular designations in the field of content marketing, i.e., content strategist and content marketing manager.
A content strategist works on strategizing and creating brand content to help the brand reach its goals. The broad arena of tasks in a day of a content strategist revolves around SEO, content creation and promotion, content editing, developing audience personas, social media content, and more. Overall, they do this to build and execute a brand’s content strategy. The average salary of an entry-level content strategist is ₹470,069 p.a.
Content Strategist Salaries based on Experience Level (Source: Payscale)
A content marketing manager works on increasing the traffic on website and content awareness through various modes and channels. The major role is to create shareable content and distribute it on relevant and appropriate platforms. They also measure the results of their marketing campaigns and other content based activities for brand promotion and awareness
The average salary of a content marketing manager is ₹623,262 p.a. And varies based on the years of experience in the domain. (source: Payscale)
About The Program
Content Marketing in Hindi is a free course tailored especially for those who are interested in pursuing a career in the field of content marketing but are not quite comfortable with English as a medium of communication and course delivery. Many times it happens that your learning is jeopardised because the mode of delivery is in English which is not the first language for many. But at Great Learning Academy, you have an option to choose between Hindi and English as your language of course delivery.
Talking about the free content marketing in Hindi course, it is in the form of 1.5 hours of video content that covers the basics of digital marketing, the advantages of digital marketing, various types of digital marketing, an introduction to content marketing, and finally how to plan content marketing strategies. Once you complete the course, you get certification in content marketing from Great Learning.
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Content Writing Certification Course in Hindi. Welcome to India's most comprehensive and well-structured Online Content Writing Course for Beginners! This is a
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