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Personal presentation is how you portray and present yourself to other people. It includes how you look, what you say, and what you do, and is all about marketing YOU, the brand that is you.

What others see and hear from you will influence their opinion of you. Good personal presentation is therefore about always showing yourself in the best possible light.

We all know that you only get one chance to make a first impression. Most of us are probably also aware that it takes quite a long time to undo that first impression—and that if it is negative, we may never get the chance to do so. This page explains some of the skills involved in making a good first impression—and then continuing to impress over time.

Understanding Personal Presentation

Personal presentation is about you and how you present yourself to others.

This includes both in everyday situations and when under pressure, for example, at job interviews. It is best thought of as a form of communication , because it always involves at least two people—the person presenting themselves (you) and the person seeing and hearing you.

Personal presentation covers what other people both see and hear. It includes how you look, what you say, and what you do. It therefore requires a wide range of skills, from improving your personal appearance to your communication skills.

However, all these aspects start from one place: you.

To present yourself well and confidently, you need to believe in yourself—or at least, be able to act as if you do.

Perception is Truth

People who present themselves as confident will be perceived as such by others.

There is also plenty of evidence that once we start acting as if we are confident, we generally feel more confident too.

Confidence—but not arrogance—is a very attractive trait. Having a justified belief in yourself and your abilities helps other people to be confident in you too.

Good personal presentation therefore requires good self-esteem and self-confidence. It means that you have to learn about yourself, and understand and accept who you are, both your positives and your negatives, and be comfortable with yourself. This does not, however, mean that you believe that there is nothing that you can improve—but that you are confident in your ability to achieve, and know how to overcome your flaws.

Paradoxically, therefore, personal presentation is actually not about being self-conscious or overly concerned with what others think about you. People who present themselves well generally do so because they believe in themselves, rather than because they are worried about what other people think. These concepts are closely related to Personal Empowerment .

A complete picture—and a cycle

Personal presentation is about conveying appropriate signals for the situation and for the other individuals involved.

People who lack self-esteem and confidence may fail to convey their message effectively or fully utilise their skills and abilities because of the way they present themselves. However, by improving your communication skills and reducing barriers to understanding, you may also improve your self-esteem and confidence.

Our pages: Communication Skills , Barriers to Communication and Improving Self-Esteem provide more information.

Areas of Personal Presentation

Improving personal presentation therefore requires a look at several different areas.

These include:

Self-esteem and self-confidence – how you feel about yourself and your abilities

Personal appearance – how you look, and how other people see you

Non-verbal communication – your body language, voice and facial expressions

Verbal communication – how you speak and use your words to make an impression

Behaviour – how you behave more generally, including politeness.

Self-Esteem and Self-Confidence

Self-esteem and self-confidence are closely related, but not quite the same thing.

Self-esteem is how you see and value yourself .

Self-confidence is believing in or having faith in your ability , rather than yourself as a person.

Neither self-esteem nor self-confidence are static. They vary as a result of numerous factors, including different situations and the presence of different people, personal stress levels and the level of change. Low levels of self-esteem are often associated with low levels of confidence, but those with good self-esteem can also suffer from low confidence.

To improve your self-esteem and self-confidence, spend time thinking about how you value yourself. Remind yourself of what is good about you, and learn to manage the highs and lows of self-esteem. In particular, try to avoid being affected too much by others’ opinions about you.

It is also worth practising coming across as confident even when you are not, because those who appear confident are not only perceived as confident, but often actually become more confident.

See our pages on Improving Self-Esteem and Building Confidence for more discussion, tips and advice on this area.

Personal Appearance and Non-Verbal Communication

Personal appearance is the way that you dress and take care of your general appearance.

Much as we may hate the idea that appearances matter, this is an important factor in personal presentation. Whether you like it or not, others will make judgements about you based on how you look, which includes how you dress and your accessories. It is therefore worth taking time to think about what messages you are sending to others in the way that you dress.

Case study: The ‘gravitas bag’

Louise was a young graduate, working in government department. She had been working there about two years, and had just started working for a new boss, a woman just a few years older than her.

One day, on the way to an important meeting, Louise’s carrier bag, in which she was carrying her notebook and pens, broke on the bus. Her boss laughed, but said to her, carefully,

“ You know, you ought to think a bit about how what you wear and carry affects what people think about you. I’m not sure it gives quite the right impression to wander into a meeting with pens and books spilling out of a split carrier bag—that’s why I keep a briefcase in my cupboard for the days when I’ve worn a backpack into work. This may sound stupid, but I always feel that people may be judging me because I’m both female and quite young. I don’t want to give them any reason to doubt my professionalism. ”

Neither did Louise. The next weekend, she went shopping. On the Monday, she proudly showed her boss a new handbag and matching briefcase—her ‘gravitas bag’, as she described it.

Your personal appearance is closely related to the body language, gestures and other non-verbal messages that you use.

Many people are unaware of how they are affected by body language, and also how they are affecting others. By being aware of positive and negative non-verbal signals, you can improve your image and the way people perceive you.

There is more about these ideas in our pages on Personal Appearance and Non-Verbal Communication , including specific pages on Body Language and Face and Voice .

Verbal Communication and Effective Speaking

What you say and how you say it are both important aspects of how you are perceived by others.

Verbal communication is all about the words that you choose. Those who are good at verbal communication understand the impact of their particular choice of words and choose the right words for the situation and the audience. They are skilled at getting their message across to others and ensuring that it has been received.

See our pages on Verbal Communication for more.

Good communicators also use their voices effectively to convey their feelings, and to influence their audience. Your voice says a lot about you and learning how to use it more effectively has many benefits. There are a number of aspects to your voice, including accent, tone, pitch and volume. Some of these are easier to change than others, but it is worth thinking about how each of these affects your audience, so that you can learn to use your voice more effectively. 

See our pages Effective Speaking and Non-Verbal Communication: Face and Voice to learn more.

How you behave, and not just how you speak, will leave a strong impression on others.

For example, if you are habitually late, you may give other people the impression that you do not value their time. Good time management skills can therefore be helpful in giving the right impression—as well as enabling you to work more efficiently.

See our pages Time Management and Avoiding Distractions for some ideas of to improve your time management skills.

More crucially, your general politeness—to everyone, and not just people who ‘matter’—will create an important impression about how you value others.  This is an essential element of personal presentation. It pays to consider your manners.

See our page How to be Polite for more.

Introduction to Communication Skills - The Skills You Need Guide to Interpersonal Skills

Further Reading from Skills You Need

Our Communication Skills eBooks

Learn more about the key communication skills you need to be a more effective communicator.

Our eBooks are ideal for anyone who wants to learn about or develop their interpersonal skills and are full of easy-to-follow, practical information.

And finally…

It is almost certainly impossible to overestimate the importance of personal presentation, especially in creating a good first impression, but also in giving a longer-term view of yourself.

Improving some fairly basic communication skills and increasing your self-awareness will improve your ability to present yourself well. Knowing that you are more likely to say and do the right things, and look the part, will help to increase your confidence. All these will, in turn, help to ensure that you give the right impression.

This is especially true in more formal situations, culminating in improved communication and therefore better understanding.

Continue to: Personal Appearance Self-Presentation in Presentations

See also: Effective Ways to Present Yourself Well Building a Personal Brand That Will Boost Your Career 8 Ways to Effectively Market Yourself as a Professional

Standards of Personal Presentation and Hygiene

Why personal presentation is so important

personal presentation standards at work

Did you know it takes only a few seconds to form a first impression of someone?

An employer will have likely formed an impression of you before you’ve even had a chance to say hello.

Why is good personal presentation so important when meeting employers?

First impressions are really important when meeting employers. Employers will likely make assumptions about you based on how you look and dress. To make a positive first impression, take some time to think about what message your personal appearance and body language might be sending.

Consider the following:

Dressing well shows the employer you are taking them seriously. It can also help you feel more confident and professional.

Positive body language can show the employer that you are genuinely interested in meeting them.

This can show an employer how well you interact with others around you. This can also show them how you might fit into their workplace.

These tips can help you ensure you make a good first impression:

1. dress the part.

Think carefully about what to wear to an interview.

Show the employer that you are serious about the job by putting effort into your clothing.

So what should you wear? 

2. Do your hair

Make sure your hair is clean and tidy. If it is long, tie it back so it's not in your eyes. Employers have told us that applicants who have untidy or dirty hair do not leave a good impression.

3. Watch your body language

Employers are impressed by job seekers who:

Practise meeting an employer for the first time in front of a mirror. This can give you immediate feedback on how you appear to an employer.

These tools can help you:

Networking and personal presentation.

Tips to help you network and present you best self to employers.

Personal presentation tips

Tips on presenting well at interview.

Succeeding at job interviews

Use this workbook to help you prepare for a job interview.

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How Personal Presentation plays an important role in the workplace?

What is personal presentation in the workplace and why is personal presentation important?

Personal presentation at work

What is personal presentation in the workplace?

Personal presentation is how you portray yourself to other people. Your personal presentation includes everything from the way you look , to the way you speak and move . Personal presentation is part of the communication skills, and communication is one of the five important life and work skills you need to build as a professional. Personal presentation means the way you present yourself in everyday situations, including the most stressful ones like job interviews.

Your personal presentation is made of several elements including (but not limited to) the following:

Physical appearance

Your physical appearance is a major part of your personal presentation. It includes everything we can see about you from wearing clean clothes, having clean and brushed hair and being well-groomed to the colour and style of your clothes and accessories.

Body language

Your body language plays an essential part in your personal presentation. From the way you smile to the way you shake hands and your ability to make eye contact, your non-verbal communication significantly impacts your personal presentation.

Attitudes and behaviours

We can consider that your attitudes and behaviours towards situations and people are part of your personal presentation (and your personal branding ) . The way you speak to and get along with others definitely impacts your personal presentation and what people think about you. Are you being friendly, kind and polite every time you can?

Why is personal presentation important?

With the above definition of personal presentation, it seems essential to learn how to give the right impression through how we look, what we say, and what we do .

We know that within the first few seconds, we are judged based on our appearance and body language. No matter how relevant and interesting our message is, if our personal presentation is not appropriate, people will hardly listen to our message. Working on our personal presentation is the first step to develop effective presentation skills .

Our personal presentation is helping us to fit in by following certain codes of conduct and corporate styling principles. When getting ready to facilitate a workshop, I always adapt my personal presentation to the company I visit with a focus on the company’s industry. No matter how comfortable and fashionable my workout outfit looks, it is not relevant or appropriate to my activity.

A few years back, I was helping a client getting back to the workplace as a chef. She was having a multiple of interviews, she had amazing cooking skills but still couldn't find a job. She decided to use my personal branding and image consulting services to boost her success. The first (and last) coaching session was enough to understand what was going wrong and to adjust the situation. My talented coachee came to our session dressed for interviews and I could immediately spot that her issue was based on her personal presentation. She looked beautiful but she was overdressed for the occasion. She was wearing high heels, a lot of make-up, a complicated hairstyle and fake nails. I looked at her from a recruiter’s point of view and understood why nobody would hire her! The only thing a recruiter can think is that she will be late in the morning to get ready, she will then spend hours in the bathroom to stay stunning, she will never be able to stand on those heels all day, and she might lose a nail or two in the cooking pots and plates. My client dressed like that with the best intentions, to give a positive first impression; it was just not appropriate and relevant to the situation. Together, we selected a few appropriate outfits making her look like a chef at work instead of a fashion icon. Immediately after our session, she dared to reapply to her favourite opportunity and successfully got the job. I guess the lesson here is to dress for the occasion .

How to make the most from your personal presentation?

As mentioned above, the best thing to do is to dress for the occasion. Dressing for the occasion doesn’t mean that you need to change your entire style and feel like wearing a Halloween costume every time you get out. Dressing for the occasion is about adapting your own style to the situation . It might mean being more classy, trying to look more serious or professional, or if you are evolving in a creative environment it might mean showing off your creativity.

When feeling lost about the dress code, simply observe people around you; how do people dress on such occasions, what do they wear when working in this company? It will give you some guidance to pick and choose your outfit and accessories.

Because your personal presentation isn’t only about your appearance, you will pay attention to your body language and non-verbal signals as well as your behaviours.

Maud Vanhoutte

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Wellness Gaps

Why is Personal Presentation Important at Work?

By Ion Doaga

Why is Personal Presentation Important at Work?

There are so many obstacles that stop an employee's growth within a company. And one of these obstacles is the employee's poor personal presentation.

Without a good personal presentation, an employee may never receive positive attention. But he will get enough negative attention. 

Without knowing him well, his coworkers make negative assumptions based on his appearance. They'll say things like "He is not professional", "He's a negative person", or He is a bad team player".

The truth is that they express their concern about his poor personal hygiene. They think that he doesn't want to make their life easier while working in the same team.

What if the employee would try to improve his presentation in the workplace? Would his coworkers consider his efforts to be in the team? Would all the negative perceptions about the employee disappear?

May ... but that's not the only benefit of having a good personal presentation at work.

See below which the benefits of aligning your appearance with the company’s standards .

What is a personal presentation at work?

A good personal presentation speaks about the employee as a responsible employee. That's a message that influences his coworkers, supervisors, and managers. 

Dressing, behaving and communicating  appropriately  leave a good first impression. 

It’s a way of telling everybody that you want to be helpful to their working environment rather than being a hurdle . 

The importance of personal hygiene in the workplace

Effects of inappropriate personal presentation in the workplace.

You heard the saying that you have only one chance to make a good impression on yourself. That’s especially important when you build relationships with coworkers or represent the company meeting clients face to face. Let’s imagine the following situations where Jerry is our hero:

Which are the most important personal image standards at work?

1. be well-groomed.

To be well-groomed follow the below basic grooming tips: 

2. Maintain a healthy image

Another element of personal presentation is a healthy physical appearance.

A healthy look speaks about practicing healthy habits, eating well, and exercising.

This keeps the employee energized and positive.

A healthy employee is more efficient and takes fewer sick leaves.

While on the other side, poor health speaks about an employee as having a weak character. That tells his boss or coworkers that if he can’t take care of his health then he can't take care of the company as well.

3. Maintain good hygiene 

4. Show a friendly attitude

Besides maintaining a good workplace personal hygiene and having a pleasant physical look, you must also behave professionally. This means treating your coworkers and clients with a positive and professional attitude:

Your presentation at work plays an important role in your career growth.

Maintaining a professional appearance helps your coworkers and your boss perceive you as a valuable employee in the company while your clients perceive you as a helpful and useful professional at their job.

ABOUT ION DOAGA

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The Power of Personal Appearance at Work

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Inappropriate clothing Occupational health departments will take note of people dressing inappropriately because it could prove to be dangerous, for example, young girls wearing platform shoes that are too high could be risky, or perhaps loose shoes such as a flip-flop style could be unsafe depending on the working environment.  Also clothes which are torn or too long in length, which although may presently be the fashion, could be hazardous around unforgiving machinery, therefore careful consideration to a sensible work dress code is essential.

Your appearance is a reflection of motivation and professionalism Personal presentation is just as important as a skill or qualification and every employee of a company must understand and be fully aware of the effect of their personal appearance because your “overall look” symbolises what you are and it is an instant communication of “first impression” to other people.  Looks certainly do matter and if you look good you feel good, you will boost your self-esteem and self confidence; good presentation enhances personality.

As an employee of an organisation you are a representation of that company’s brand also take into account that what you wear has an influence on your general mood because in any job you cannot afford to think negatively about yourself due to some characteristic about your overall appearance.

Not only is appearance important but also professional demeanour Everyone is in control of their appearance and bear in mind that when you are groomed and neat you are making a positive statement about your personality, attitude and values.  By paying particular attention to your clothes you can create an affordable, professional and attractive appearance.

Good appearance alone will certainly not guarantee career success but the way you look at work is vital to your position within a company as a physically attractive person, who is well-groomed, can impress upon people.

It is important to consider clothes, hair, hygiene, scent and make-up should be subtle but also think about your facial expression, smile as this will create an optimistic impression – it is an employee’s duty to their employer to demonstrate a calm, positive and professional exterior.

Your appearance has an immediate impact on your colleagues as well as your superiors It is perfectly acceptable that people will judge a new employee on their appearance, including clothes, body language and facial expressions – visual impact is about attitude.  Bear in mind that working on your body language can improve your overall personal presentation, avoid troubled and anxious facial expressions and stand up-right as all these factors contribute towards optimism. 

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   Home » Articles & News » Personal Presentation – an Overview

Personal Presentation – an Overview

personal presentation

What is Personal Presentation and Why is It Important?

Personal presentation is a communication skill , and communication is one of five important life and work skills you can build as a Young Professional .

Personal presentation means the way you present yourself in everyday situations, and more stressful ones like job interviews. How you appear to the world can have a major impact on your ability to get a job. It’s said that an employer will make a judgement about you in the first 30 seconds after meeting you, which is then quite hard to change during the interview (though not impossible!). So it’s important to make a good impression.

You are your own brand, and what you do and say, as well as your appearance, is all part of that. This means dressing smartly, being clean and having good personal hygiene, and carrying yourself well. Presentation means making a strong first impression and appearing professional.

Whilst employers shouldn’t judge you on how you look, appearing neat and confident is important to show that you’ve made an effort. To be a professional you need to dress the part, which means appropriate clothing for your industry. It could be a suit and tie, or for some jobs particularly in the creative industries there’s more of a relaxed vibe. Whatever the dress code presenting yourself well means you’ve done your research and taken the time to fit in. Standing out can be good but you don’t want to be the only person in the office wearing trainers.

Developing and Demonstrating Good Self Presentation.

It’s fairly easy to improve your personal presentation. Start by looking into the sort of clothes people wear in your chosen industry. For an interview it’s good to wear a slightly smarter version of this. If in doubt it’s a safe bet to wear a suit or trousers/skirt and a blouse or smart top for an interview. Even in a casual role you want to show you take the job seriously at the interview. Make sure everything is clean, dry, and not wrinkled. Laying your outfit out the night before is a good idea, especially if you work in an office environment this will help you ensure you look the part every day.

Another part of personal presentation which isn’t as obvious is confidence. If you are confident people will be able to tell when you walk into a room, and will view you as well presented. If you don’t feel confident you can use the ‘fake it ’til you make it’ trick – stand tall, pull your shoulders back, make eye contact and smile. Tell yourself you are confident and you might find that soon you are.

You are a whole person, and as such everything you say or do in public counts towards the impression of you that others create. This includes social media, so make sure your accounts are presenting you in the best possible way. If you’ve got things on there you don’t think are particularly professional change your security settings, or remove them. It’s really important to make sure you’re aware of what you put out there!

Showing you have good personal presentation is as simple as turning up on time, dressed professionally and appropriately, and appearing confident and enthusiastic about the role. If you get that right you’ll make a great first impression, and can go on to talk about your excellent communication , teamwork and people skills – which all go towards presenting you in a positive way. If you use the STARRS method as well you’ll certainly impress.

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COMMENTS

  1. PERSONAL APPEARANCE IN THE WORKPLACE

    Personal presentation is how you present yourself in everyday situations. This is a communication skill that is essential in gaining employment and being

  2. Personal Presentation Skills

    Good personal presentation therefore requires good self-esteem and self-confidence. It means that you have to learn about yourself, and understand and accept

  3. Standards of Personal Presentation and Hygiene

    Standards of Personal Presentation and Hygiene · Customers are easily put off by an employee with 'bad breath' and tend to end the discussion quickly as they

  4. Why personal presentation is so important

    Why personal presentation is so important ; Your physical appearance. Are you wearing clean and neat clothes? Is your hair clean and brushed?

  5. How Personal Presentation plays an important role in the workplace?

    Personal presentation is part of the communication skills, and communication is one of the five important life and work skills you need to build as a

  6. Why is Personal Presentation Important at Work?

    Which are the most important personal image standards at work? ; 1. Be well-groomed · use deodorant without excesses. maintain a clean hairstyle. ; 4. Show a

  7. The Power of Personal Appearance at Work

    Personal presentation is just as important as a skill or qualification and every employee of a company must understand and be fully aware of the effect of

  8. What is personal presentation? (With 5 core areas)

    Personal presentation is a communication skill that involves how individuals portray themselves in daily situations. This may include how they

  9. Personal Presentation

    Personal presentation means the way you present yourself in everyday situations, and more stressful ones like job interviews. How you appear to

  10. 62 Maintain personal presentation and a positive attitude in ...

    People credited with this unit standard are able to: describe personal hygiene and presentation requirements for a workplace involving customer contact;