what is content writing course

Imagine two women, lying in bed. One can’t sleep because she is worried about her teenage daughter. It’s 2 AM, and she still hasn’t come home. Mom knows it’s probably just normal teenage rebelliousness, but she can’t stop the horrific images going through her head.

It’s the 2 am test: Know what keeps your readers awake at night.

When you know your target audience on a deep level, it helps you create high-quality content that:

Figure out where your readers congregate online. Talk to them, read their posts and comments, and take notes about the exact phrases they use to describe their dreams and challenges.

Then you can write blog content that hits ‘em right in the feels.

2. Write Like a Chameleon

Much like some chameleon species can change skin color to match their surroundings, great content matches the place it’s published.

Before you start writing, think about your content goals. Who’s the intended audience? What style of content is best for that combination of audience and outcome?

For example, let’s compare how content writing for social media varies across platforms:

content writing gary v playing video games

Research your competitors. Pay attention to the headlines they use. Look for patterns in the types of visual media they include. And examine their writing structure.

Then use that information to write better content.

3. Stick Out Like a Sore Thumb

Spend much time on the internet? Then you probably know quality content isn’t the norm.

Instead of churning out another boring, crappy, or otherwise inferior piece of written content, consider how you can stand out from the crowd:

One content writing example that uses a powerful personal story is Jon’s On Mothers, Dying, and Fighting for Your Ideas :

Growing up, I always had to fight to get people to listen to me. The worst part about being disabled isn’t the pain or the struggle but how the world tries to shove you into a corner and pretend that you don’t exist. After all, what could you possibly have to contribute? You’re going to die soon, poor thing. Here’s a nice, quiet room and some morphine to ease the pain. They don’t proactively hold you back, no, but they don’t expect you to succeed either. I’ve spent my entire life fighting against the weight of those expectations.

Get your creative juices flowing with these creative writing exercises .

4. Give Google What it Wants

In the early Internet days, getting your content in front of the right eyeballs was easy. Write a post, publish, and readers would show up.

But this technique stopped working as more and more writers showed up and started publishing every thought that crossed their minds.

Instead, make friends with Google for good content marketing results.

That means understanding search engine optimization (SEO) basics :

Marketers and writers looking to deepen their knowledge of SEO content should check out Brian Dean’s SEO resource list and a beginner’s guide to SEO from Ahrefs .

5. Don’t Fly By the Seat of Your Pants

Setting out on your writing journey with nothing more than a vague idea of where you want to go can be a fun way to write a short story or explore a new idea.

But if you want your content marketing strategy to connect with readers and help you reach your goals, planning is the way to go.

A good content strategy will incorporate the SEO tips above with a content brief that ensures everyone is on the same page.

What’s in a content brief? A good one will include a lot of specific detail about how to make the piece great, including a brief explanation of searcher intent, key insights and takeaways, and an article outline.

In an ideal world, the content brief also includes one possible headline, a list of keywords and relevant terms, the recommended word count, and a list of the ranking competitors and their post URLs.

To learn more about crafting a solid content brief, listen to this podcast from the Smart Blogger team .

6. Map Out The Reader’s Journey

Do your competitor research before drafting the complete outline. Reading through the top-ranking posts for the primary keyword will help you understand how to write a better article.

This research process allows you to gather your main points, fill in any gaps, and add new insights (if possible). Then create your article outline, using your subheads as stepping stones to guide your reader.

Finally, brainstorm other potential headlines . To persuade readers to click through:

Jon is a master of writing great headlines like this one:

content writing smart blogger power words headline

And with enough outlines under your belt, create a content writing template to make your process faster.

7. Punch Your Reader in the Feels

By now, you hopefully understand how much research and preparation goes into writing a killer piece of content.

The good news is writing the post itself should go a lot faster because of all your prep work!

Start by hooking your reader from the very beginning – a strong intro catches their eye and quickly reassures them they’re in the right place.

Then you can weave your reader into the story, using sweater-knit copy (meaning: no fluff) to tell a compelling story .

For example:

It’s not about how smart you are. It’s not about the professionalism of your blog design. It’s not even about giving readers tips they can go out and apply immediately. It’s about how you make those readers feel. You want them to cry. You want them to laugh out loud. You want them to shake with anger. But the most important part? You want them to feel alive.

Use examples that will emotionally resonate with the middle 80% of your readers, focusing on thoughts, feelings, and experiences they identify with.

Wrap up with a persuasive conclusion that ties back to the introduction.

A compelling conclusion:

Be clear with your call to action (CTA), so it’s obvious what action they should take next.

8. Write for Humans, Not Robots

Remember back in tip #4 where I told you to write for Google? Now it’s time to add nuance.

The best way to write content that ranks is to write for humans first and then tweak for Google.

Pay attention to the grade level of your writing . Explain things simply and don’t use a lot of buzzwords or complicated explanations.

Use proper article formatting and sentence structure. Short paragraphs and formatting like bolded text and pull quotes will help break up your text.

Be sure to include:

And then edit. Edit. And edit again .

Finally, you can make small SEO adjustments:

With a completed post in hand, you might think you’re done. But not so fast!

9. Make Friends With Technology

There are still some writers who think of technology as the enemy. AI is coming for our jobs! (But not so fast. Have you seen the writing quality robots produce? )

The best writers take content writing courses to improve their knowledge. And they use technology and tools to make their lives easier.

From grammar checkers like the Hemingway App and Grammarly to headline analyzers from the teams at CoSchedule , ExactMetrics , and the Advanced Marketing Institute , there’s tons of tech to help your writing grow.

content writing hemingway app screenshot

Consider where there’s room for improvement, and then choose the best tool to get you there.

10. Become an Accomplished Content Writer

There’s good news if you’re wondering, “How do I start content writing?”

Whether you’re just learning content writing for beginners or already a professional writer , there are tons of freelance writer gigs out there. Plenty of them even pay a reasonable content writing salary.

And the great folks here at Smart Blogger created an ultimate guide to freelance writing that will help you elevate your writing skills and get hired for paid writing jobs.

As you get your first clients, you can build out your portfolio with content writing samples to show off your new skills.

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What’s next along your journey to becoming a content writing pro ?

Take Action on These Content Writing Tips

If I’ve done my job as a content writer, now you’re excited to get out there and start crafting your own engaging content.

Whichever topic or industry you decide to focus on, I hope you’ll become one of those content writers who strives to give your readers all the feels — in a good way.

It’s time to get out there and write the world into action. Your readers are waiting on you!

Jessica Glendinning

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Written by Jessica Glendinning

9 thoughts on “what is content writing 10 essentials for killer content creation”.

Great article, Jessica! As a freelance content writer who receives briefs (hopefully good ones!) – do you think it’s a reasonable for a client to ask a content writer to come up with things like keywords, or would that be more the role of a content strategist, or an SEO?

Hey Megan! This ia a great question. In an ideal situation, the client will provide as much of the content brief as possible. However, that’s rarely the case. But, at a bare minimum, it’s best if a content strategist, SEO specialist, or someone with a good grasp of what results the company wants to get from their SEO strategy is the one to provide the keywords!

What an outstanding, practical guide for content writers! I really appreciate all the links and resources as well, Jessica. Thank you! The link for this one is in my files because I know I will be checking in repeatedly on some of these concepts.

Thanks so much, Christy! That’s quite the compliment coming from you, and I’m so glad that the article was helpful. It’s always fun to have a resource list that you can go back to again and again.

This was a great read! I love how-tos with a short list.

You had me at “Every other post out there will tell you that “content is king.” But move over, content. There’s a new ruler in town, and her name is Empathy.” <3

Thanks, Dori! Empathy has been such a huge part of what I’ve learned from working with Jon and the Smart Blogger team. It makes writing much more compelling… and has the added benefit of helping your readers reach their dreams and desires!

Great article @Jessica! Definitely agree about using technology to boost your work rather than looking at it as a threat. Also adapting the style to different channels 👌.

Thanks, David! There’s some great tech out there, and we can either fight it or use it to our advantage. Thanks for commenting!

Oooo I like this!

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Top 16 Content Writer Interview Questions to Know Before Your Next Interview

How To Become a Content Writer?

Have you always been the one chosen by friends and family to word anything that necessitates the flawless use of vocabulary, grammar, and expressions? Do you enjoy reading, researching, or wordplay and want to express your thoughts? Content-in-all-forms-textual or visual (including video) rules the industry and social media , and as a result, content writers will always be in high demand. So, if you believe you can explain any topic or notion creatively, effectively, and intelligently, here is a step-by-step guide on how to become a content writer.

What is Content?

Content is any information that educates, informs, entertains, motivates, inspires, convinces, or persuades a particular group of people.

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What is Content Writing?

The goal of content writing is to solve problems for a specific audience. Because you are solving problems, you add value to this group of people. And when you give importance to this group of people, you establish trust, which is a required component in building a brand.

Who is a Content Writer?

A content writer is an individual who is proficient in painting a picture with their words. In addition, they have mastery over language skills and are excellent written communicators.

If the content required is to entertain people, then the writer must unfurl their creative and witty side. On the other hand, if the content needed is supposed to educate, then the content writer must be able to do diligent research on the subject.

The content writer is an individual who makes sure that the organization's motto, their goals , are conveyed clearly to their clientele through written media.

What Does a Content Writer Do?

In no order, some of the critical responsibilities of the content writer include:

Types of Content Writers

There are ten popular types of content writers:

1. Blog Writer

A blog writer understands how to turn complicated topics into friendly dialogs. Blog writers employ their investigative skills to find and source data pieces that improve blog material. They will spend hours on a single article's draft and contemplate many blog titles. The blog writer will eventually settle on a title with the most click-through potential. Because a published blog post is essentially another page on your website, blog writers typically have SEO knowledge.

A blog writer is responsible for:

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2. Brand Journalist

A brand journalist is a storyteller. They don't stop until they discover their tale. They will portray your brand favorably, whether they produce press releases or customer anecdotes. They recognize the value of a brand's reputation; therefore, it's in their nature to double-check facts and quotes before they're released. They also have a talent for creating headlines that entice people to click and share.

A brand journalist is great for:

3. Copywriter

A copywriter is quick to flip their creative thought between a wide range of themes and projects. They speak both your brand's and your customer's language. Copywriters weave experiences into every syllable, from product descriptions to website pages.

A copywriter creates:

4. Ghostwriter

A ghostwriter is a chameleon, able to shapeshift into the committed voice that belongs to both brands and people. Ghostwriters fill the content resource gap when your organization lacks the bandwidth, skills, drive, or above. When hiring a ghostwriter, businesses want someone who exudes confidence and trustworthiness. They will be entrusting them with the more incredible voice of their brand and the people behind the brand.

A Ghostwriter is ideal for:

5. Technical Writer

A technical writer is an expert at making highly technical stuff understandable to others. They explain technology in detail, including how to use it, make it, the procedures, the components, the inner workings, and the mechanics. Whether they're creating guides, FAQs, or manuals, they'll demonstrate your product to non-technical people so they grasp its capabilities.

A Technical Writer creates the following:

6. Social Media Writer

A social media writer is probably a brand's loudest voice. Social media writers stay on top of ever-changing capabilities and algorithms with social networks to ensure content success.

They speak each platform's language effectively to engage followers with appropriate messaging and interactive elements such as polls and queries. Again, trust is essential when choosing a social media writer because this person will become your brand's representative.

A social media writer is responsible for:

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7. Email Writer

The purpose of an email writer's copy is to drive action. They are well-versed in lead generation strategies and how content may help such efforts. Psychology plays a significant role in their creative process. They create and put every word in headlines and call-to-action phrases, taking buyer stages and sales initiatives into account. A professional email writer is adamant about A/B testing text and will constantly examine and adjust their writing to attain the best conversion outcomes.

An Email Writer creates:

8. Scriptwriter

A scriptwriter is an essential component of multimedia ventures. They bring storytelling expertise while remaining committed to the messaging approach. Scriptwriters envision how words on a page will eventually convert to more rich formats, such as videos and podcasts.

You'll know you've found the appropriate scriptwriter when they can see the big picture of your content vision from the beginning.

A Scriptwriter is a creative resource for:

9. Long-form Content Writer

A long-form content writer is a cross between a novelist and a marathon runner. Long-form content writers frequently become subject matter experts by default due to their enthusiasm for analytics and knowledge.

While many writers are intimidated by 2,000+ words, long-form content writers favor longer formats since they can incorporate insights into a cohesive and robust framework.

A Long-Form Content Writer creates:

10. Ad and Promo Writer

An ad and promo writer understands how to maximize prime real estate with any material they create. Within character count constraints, powerful messages are readily generated.

They have to develop messages that resonate with prospects and inspire them to take a specific action that results in a captured lead for sales.

An Ad and Promo Writer would work best for:

It is not, and should not be, one-size-fits-all. Because content is demanding, many writing specialists exist to assist brands in succeeding.

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How to Become a Content Writer?

When you combine skills, such as content writing, with a specialized niche, you will become an excellent content writer. It might be a very appealing proposal because you now have subject matter expertise and technical skill related to this subject area. The following steps are what you need to know about how to become a content writer:

Step 1: Create a Portfolio

After choosing an industry or specialty, brainstorm content ideas, develop content for that industry, and create a few blog pieces, an ebook, or a case study. A strong portfolio will provide you with a solid foundation to expand. But it alone will not help you.

You require social proof !

Step 2: Begin Generating Social Proof

You can use this as a content writer to produce your own social proof. Quora is an excellent place to do this. Quora not only allows you to flex your content writing muscles, but it also attracts the required social proof and demonstrates how people are not just consuming but also engaging with your information.

Step 3: Establish Authority by Blogging

Now you can attract more clients and convert them at a much higher price if you establish a sense of authority and knowledge. A blog is a simple way to accomplish this. It will use your blog to demonstrate your expertise and management. It is a reasonably easy way to set up a blog, and there are numerous sites online that will show you how.

Step 4: Develop a Pitch

A great pitch is straightforward, to the point, and articulate. These are the components of a practical angle:

And keep in mind that the treasures are in the follow-ups. Remember to follow up after you pitch.

Step 5: Start on Websites for Freelancers

Fiverr and Upwork, the online marketplaces for freelance services, have led the writing gig economy. Many of you may say that it is saturated, but we believe there are still a lot of opportunities on these platforms. Giving out free labor in exchange for evaluations is a simple method to gain success on Fiverr and Upwork. You can also choose to use these content pieces to build your portfolio, so it's a win-win situation. Once you've accumulated a certain number of reviews, you'll have a better chance of landing assignments on these sites.

Step 6: Create Your Linkedin Profile

A LinkedIn account is the key if you want to be a part of the literary gig economy. The first and most obvious step is to create a complete profile with all relevant information.

After that, it's time to optimize your profile. LinkedIn is also a search engine, so make sure you show up when organizations look for people with specific skill sets. To accomplish this, ensure that keywords are included in both the title and the description.

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Step 7: Apply to Firms That Have Openings

Keep an eye out for organizations seeking full-time content writers on job boards. It also includes digital marketing and advertising firms. They're almost always on the lookout for writers. Even if they have full-time writers, agency life is unpredictable, and you never know when your need will expand overnight. So, contact the appropriate individual at these organizations and pitch your services to them.

Step 8: Participate in Content Platforms

You won't be able to choose your clients here, but it's the perfect place to begin if you're starting out. There are other alternative venues, but their payments are lesser. In any case, it's absolutely worth a go.

Skills Required to Become a Content Writer

Usefulness is a critical concept to grasp because wannabe writers either approach content writing as a technique to appease search engines or become scared because they believe they must be innovative. Both ways are incorrect because simply inserting keywords adds little value to our audience, and content writing is usually more about usefulness than creativity.

Clarity is what you should strive for while producing material. When you have clarity, you will be able to explain it lucidly, which is far more appealing than trying to sound clever and full of jargon.

Each of us has these skills, which can only improve through practice and consistency. Just as any muscle in your body can be conditioned and improved over time, so are your writing skills.

Copywriting vs. Content Writing

The purpose of the content on the internet is to motivate, inspire, convince, or persuade people on the internet. Content does this through either educating, informing, entertaining, or selling to this group.

Copywriting and content writing differ from each other in their purpose.

Copywriting focuses on selling a product or service. Meanwhile, content writing focuses on entertaining or educating.

Content Writing Tools

Here are some tools writers use to elevate their writing. Do note, though, that these tools will make good writing better. It will not make lousy writing look good.

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Content Writing Platforms

Content platforms are an excellent way for budding writers to stretch their creative muscles and write content for various clients. Content platforms are sites actively hiring writers to write on multiple subjects. Of course, you won't have control over who your client is, but it generally pays well. So, it's an excellent place to start.

Here are some excellent content platforms:

Content Writer Salary in India

Content writers in India are often paid lower than their foreign counterparts. This is because a vast majority of written digital content is written in English. And as Indians, we are non-native English speakers.

According to Glassdoor, the average content writer in India earns, on average, Rs. 21,000 in monthly wages. Experienced content writers, or content managers , can make, on average, Rs. 32,000.

Content Writer Salary in the USA

Skilled labor wages are significantly higher in the US when compared with India. However, so is the cost of living. The average content writer in the US earns $22/hour.

Qualifications to Become a Content Writer

It is a statistical fact that a degree or an advanced degree can net you a higher salary. As such, content writers with higher qualifications take away higher wages. But, the only qualification required to be a good content writer is a flair for writing, a grasp of the language, and creativity. Stuff can only get you these skills.

Additionally, it counts if you have excellent typing skills and know-how of software used for writing.

Tips to Become a Successful Content Writer

Keep honing your skills.

As you write more content, keep sharpening your skills as a writer. Only settle down on one particular style of writing and explore new techniques and approaches once you find something that works and gives you results.

Read Digital Content

Reading is one of the simplest ways to improve your writing. Ensure you read digital content from the best writers on the platform to understand their styles and how they approach the core concepts of entertaining, educating, and selling.

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Freelancing

Since your job is to write, you must avoid tying yourself down with one firm. Freelancing will open new vistas for the budding content writer. This will also put you in touch with many new clients.

Editing and Proofreading

A good content writer must have an eye for perfection. A writer must develop the skills to edit and proofread their work to become successful in this field.

Identify Your Niche

There is something that everyone is passionate about. If content writer identifies their niche and pursues a career writing about what they are passionate about, they can have a far more fruitful career. Remember, there is a reasonable amount of content on the internet. Everybody needs content, be it board games, food, sports, or current events.

Challenges of Being a Content Writer

As with any other profession, content writers face their own challenges. However, good content writers overcome these and make steady headway in their respective careers. Here are a few challenges that you may face as a content writer:

Creative Fatigue

The pressure of constantly coming up with new and innovative ways to portray your content may prove taxing for many. As a result, content writers may often feel like they have reached the limits of their creativity. This Is not true. However, it is simply mental fatigue from the rigors of the invention.

Writer’s Block

On rare occasions, writers can experience what's called writer's block. A simple analogy to this is those rare occasions when you can't find the right word you're looking for. Writers may experience this when writing too much too quickly.

Early Grind

The content writer profile requires a lot of grind during the initial phase. As you start, you will be working for meager pay since this is one of the most accessible profiles on the job market. Career progression will also gradually happen as you prove your mettle as an artist with words.

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Content writing is both an art and a science. Content writing is frequently confused with creative writing, but it is more about utility than creativity. If you grasp the science behind it, you can wrap it in art (creativity). Understanding how to become a content writer has more to do with marketing content , which is most important for content writing. With a fundamental understanding of SEO and social media networks, you can create content that not only works but also spreads.

Simplilearn offers a IMT Ghaziabad Digital Marketing Program that focuses on the critical concepts, tactics, and best practices that a writer needs to establish and improve an effective content marketing strategy. Enroll in the program today!

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About the author.

Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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Best Online Writing Courses: 18 Top Options (2023)

Discover the best online writing courses to help you take your career and craft to the next level.

I spent a year taking a traditional in-person writing class. We covered topics like writing short stories and personal essays. It was fun to meet other writers, but a conventional writing class involves traveling to a location at a set time each week. It’s often hard to do this with a job and family commitments.

New and experienced writers can choose from a plethora of online writing classes. You can learn a specific topic related to the craft at your own pace. No matter what you write, write books, articles, blog posts, and so on, there’s an online writing course for you.

Online writing courses provide valuable lessons for new and established writers. No matter your skill level, you can continually improve and build new skills with the help of industry experts. Some of my most valuable skills have been gained from online classes.

Using online writing courses can open up opportunities to further your career. This could include launching your online blog with articles, publishing your non-fiction or fiction book, beginning a copywriting career, or delving into journalism. Whatever your passion is, online courses are a great way to develop your skills and start your next adventure.

Learn from the world's best teachers and instructors about writing, business, creative pursuits and more. It's affordable and includes dozens of hours of high-quality lessons that you can't get anywhere else.

What to Do Before Starting a Writing Course?

The best online writing courses , 1. the successful writers’ club, 2. masterclass, 3. the novelry, 4. creativelive, 6. storylogue, 7. writers village university, 8. your first 10k readers, 9. self-publishing formula/ads for authors, 10. authority pub-academy, 11. brandon sanderson’s writing lectures at brigham young university, 12. accelerated program for six-figure copywriting, 13. skillshare, 14. coursera, 15. writer’s digest university, 16. bookfox, 17. grammar lion, 18. litreactor, why you can trust us, best online writing courses: the final word, faqs on the best online writing courses, masterclass resources.

Establish Your Goals for an Online Writing Course

The first step towards improving your writing skills is to understand online writing classes vary widely in price, content, and theme. Before picking a class, decide what part of the writing process you want to learn more about and your budget.

Before spending money on a course, it’s a good idea to reflect on what you write, who it’s for, and your ideal learning goal. For example, a non-fiction writer probably has different creative goals than a novelist. The former may want more clients, whereas the latter may be interested in world-building. So here are several questions to ask yourself before handing over your credit card details:

Online writing courses exist for all types of creative and business pursuits! These courses can help you improve several aspects of your writing skills. Some of these classes are available today, whereas others only open their doors several times a year.

Set Your Course Budget

Next, you must determine how much you are willing to invest in a course. For example, if you are new to online learning, you might want to try free online courses like Brandon Sanderson’s lectures for genre fiction writers.

You can check out affordable courses like Udemy or The Successful Writers’s Club. Then, once you have covered the absolute basics of the writing format through free online courses – step up to a more advanced paid class like Masterclass.

Remember, set your budget for what you can afford now and what is suited to your skill set. You can always note down interesting courses and add them to your wishlist to revisit at a later time. It is better to start small and build up to more comprehensive courses than pay for something above your skill level out of pocket.

I teach new writers how to share their stories, make an impact and get paid to write. With a plethora of experience, I share my insights into what makes a great book and how you can achieve your writing goals. By pulling from my writing, I share skills that will help you write online, get paid and make an impact. I also delve into popular topics like publishing a book, blogging and SEO for writers. The club comprises a series of mini-courses for writers and comes with a 30-day money back guarantee.

Key Concepts:

I cover topics like

Instructor(s): Yours truly

Course Schedule: Self-paced

Pricing: It only costs $20 per month

With thousands of courses to choose from, Masterclass provides a professional platform for acclaimed experts to share their knowledge. In addition, Masterclass offers writing classes focusing on the craft and theory of fiction and non-fiction writing. Where else will you find talented authors talking about their writing process and style in such great detail? Click here to read our detailed Masterclass review .

Each lesson is between five and ten minutes long, and you can watch them on your mobile or desktop. They also come with downloadable materials like PDF worksheets and notes. You can also engage with other writers and students. If you’re lucky, one of the celebrity tutors may even workshop your piece!

Instructor(s): Masterclass superstar writing tutors include: James Patterson, Malcolm Gladwell, Margaret Atwood, and David Mamet. You might want to consider Patterson’s class if you write fiction and Gladwell if you write non-fiction. In addition, students can pick from over a dozen Masterclass courses for writers .

Course Schedule: The course is self-paced.

Pricing: These classes are relatively affordable and cost approximately $100. You can access digestible materials from great writers who are usually inaccessible.

The Novelry supports writers from the twinkling of an idea to submission to their literary agency partners. In addition, the Novelry offers online creative writing courses for the budding author keen to complete a novel. Founded by award-winning Booker-listed novelist Louise Dean, The Novelry supports writers from the twinkling of an idea to submission to their literary agency partners. I recently interviewed Louise Dean for my podcast, and she has a great approach that helps writers finish a draft in 90 days.

Course Schedule: Self-paced.

CreativeLive is an exciting alternative to Masterclass. Rather than featuring celebrity writers and authors, many of CreativeLive instructors are entrepreneurs, bloggers, and online personalities.

Having taken several of these classes, I found them more practical than Masterclass offers. However, if Masterclass provides the theory, CreativeLive provides the steps you must take to succeed at blogging or book writing.

Click here to read my detailed CreativeLive review .

These writing classes are recorded in a live studio by instructors teaching or presenting to other writers. It’s an exciting way to learn because you can see the audience’s reactions and get ideas from their questions for the writing instructors.

Again, the materials are readily digestible. With some exceptions, the lessons are between five and 15-minutes long. The CreativeLive writing classes also include downloadable PDFs, exercises, and worksheets. You can watch the materials on your desktop or through the CreativeLive app on your mobile device.

If you’re unsure where to start, consider Wired for Story: How to Become a Story Genius by Lisa Cron.

Instructors: Notable instructors include New York Times best-selling authors Ramit Sethi and Tim Ferriss.

Pricing: The cost varies depending on the class. Classes start from $20.

Master your craft, your passion, or something new

with creative classes taught by the world’s best.

These Udemy classes cover everything from critical concepts like basic grammar and punctuation to freelance writing, self-publishing, and blogging. Udemy is the supermarket of online learning. It also has courses on hundreds of topics other than writing. You can choose from dozens of different writing classes of varying standards. These Udemy classes cover everything from critical concepts like basic grammar and punctuation to f reelance writing , self-publishing, and blogging.

Typically, these writing classes involve the instructor recording a video from their office, sometimes supported by a PowerPoint presentation. However, the quality of the lesson materials varies widely from class to class, so make sure you read the reviews before buying one. In addition, consider taking the Secret Sauce of Great Writing by former Wall Street Journal editor Shani Raja. His other course writing with flair is popular.

Instructors: Many of the instructors on Udemy are less well-known than CreativeLive or Masterclass.

Pricing: Udemy online writing classes are cheap to start with and often sold at a discount . The cost varies depending on the class. Classes start from $9.99.

Run by screenwriter, author, and creative instructor Robert McKee, Storylogue is one of the lesser-known online writing classes available today. It’s based on what McKee teaches in person and his excellent book Storynomics.

Robert McKee’s in-person workshops cost several hundred to several thousand dollars, depending on where and when you take them. However, the online writing class Storylogue distills what McKee knows about storytelling, emphasizing screenwriting and business writing. These lessons typically involve McKee speaking straight to the camera from his office.

The materials aren’t as well-organized as those in a Masterclass or CreativeLive. I had to use the search feature to find suitable lessons. They’ve updated the user interface since I was a member. The slight emphasis on screenwriting may also deter some writers.

Instructor(s): Robert McKee is an author, lecturer, and story consultant. He consulted on business storytelling for companies like Microsoft, Nike, Hewlett-Packard, Time Warner, and Siemens. I attended Robert McKee’s in-person business writing class several years ago in Kerry. He was an engaging and inspiring instructor. At one point, McKee became so passionate about a story that his eyes watered.

Pricing: You get access to all lessons for $19.97 (paid monthly) or $197 (paid annually).

Writer’s Village University is a popular online writing class and community aimed at fiction writers. The emphasis here is on the community. So consider Writer’s Village University, an online version of your local creative writing group. It’s been around since 1995, too, making it the oldest writing class in this review. I joined for two months out of curiosity, even though I don’t write much fiction.

The website contains an active forum. There are over 200 different short classes you can take at your pace. They cover topics like writing poetry, crafting thrillers, essay writing , and more. There’s less emphasis on video learning than in other classes featured in this review. Instead, you receive a series of writing assignments via email.

You can then submit your homework assignments to your online writing tutor and other students to the workshop. I joined this website for three months before moving on. That said, it struck me as a valuable resource for fiction writers who hunger for a community.

Instructor(s): It is a community of writers.

Course Schedule: Click here for more upcoming courses.

Pricing: It costs $30 for a 30-day trial. After the trial period, a one-year Writers’ Village University membership costs $99.

Try Writers’ Village University

This online writing class is aimed at fiction and non-fiction authors who want to self-publish and sell more books. The instructor is Nick Stephenson, an author from the United Kingdom. Self-publishing is an underrated pathway to becoming a successful author. Nowadays, self-publishing has become the new normal. With the influx of social media, it is possible to self-publish, self-promote, and self-market.

I took this course in 2017. It walks you through some basic and more advanced book marketing strategies that work. For example – It teaches you the process of self-publishing a short book that you offer for free. This book serves as an introduction to your series or a reader magnet. The goal of this free book is to encourage people to buy your next book.

Instructor(s): The course is offered by British indie author Nick Stephenson, known for his thriller novels.

Course Schedule: Stephenson only opens this course several times a year, so you’ll need to join his email list first.

Pricing: This course, in its entirety, costs around $595. However, you can sign up for a free training session.

Both of these courses are taught by bestselling author Mark Dawson, a noted indie author from the United Kingdom. He’s also an expert in book marketing through paid advertising.

Self Publishing Formula teaches the basics of writing, publishing, and promoting a book on Amazon and other stores. Dawson’s second course, Ads for Authors , will help you sell more copies of your book. He explains how to use various ads to sell your books, including Facebook, YouTube, and Amazon ads. In 2016 and early 2017, I struggled to earn a profit from selling my books on Amazon. But, thanks to Dawson’s second course, I learned how to run profitable Amazon ads, making me an excellent monthly return on my books.

Instructor(s): Mark Dawson is a British thriller author. He has reportedly earned $450,000 a year by publishing books on Amazon!

Course Schedule: Dawson only opens the doors to his courses a few times a year, so join his email list first.

Pricing: This course, in its entirety, costs around $497.

Authority Pub-Academy is an online learning class run by noted indie authors and entrepreneurs Steve Barrie and Barrie Davenport over at Authority Pub .

I haven’t taken this writing class, but many other indie authors recommend it. I have browsed the curriculum, and it’s similar to what Bolt, Dawson, and Stephenson teach. In other words, this course walks you through the basics of writing and self-publishing a book that sells. The course contains six lessons, with multiple lessons in each one. Some lessons include:

This writing course has been around for nearly ten years, which is encouraging. I will update this online writing course review when I take it.

Instructor(s): Steve Barrie and Barrie Davenport have published nearly 100 books.

Pricing: The course, in its entirety, costs around $797.

Brandon Sanderson's Writing Lectures at Brigham Young University

In 2016, Brandon Sanderson recorded a course focused on writing fantasy books. Then, he uploaded these classes and published them as a YouTube playlist . Now, you can take Sanderson’s curriculum online in the same sequence as his students.

I don’t write fantasy stories (at least, not anymore), but I watched nearly a dozen of Sanderson’s writing classes. I was fascinated to hear him describe his world-building techniques and genre fiction writing.

Some of the classes are hard to follow because of background noise. Also, the classes were typically between 30 and 60 minutes long, and it took me a long time to go through them. Still, Sanderson’s classes are free and an excellent introduction to learning online for aspiring fiction authors.

Instructor(s): Brandon Sanderson is a famous American fiction author specializing in fantasy. Notable works of his include the Mistborn series and his conclusion to the Wheel of Time series.

Course Schedule: You can watch all of his videos at your leisure.

Pricing: You can watch all of his lectures for free!

Accelerated Program for Six-Figure Copywriting

Copywriting is a specialism for non-fiction writers that involves writing words that sell. In the past, I’ve taken several types of copywriting classes and enjoyed reading many books about this art. Accelerated Program for Six-Figure Copywriting is the most popular online writing class for copywriters. Many noted online writers recommend it.

I haven’t taken this online writing class yet, but it’s on my list. I will update this writing class review with more information when I complete this class.

Instructor(s): American Writers & Artists, various copywriters

Pricing: The course in its entirety costs $497.

Students can take a class on almost anything by participating in nearly 30,000 classes. You can watch unlimited lessons while your subscription lasts, but when it expires, you lose access. With unlimited access, this course is brilliant if you want to scale up your skillset in multiple ways. Read our Skillshare review

Key Concepts: Writing, coding, graphic design

Instructors : Varies

Pricing : Free trial available

Explore your creativity with classes in illustration, photography, design, content writing and more.

By partnering with established colleges and universities, you can gain access to valuable certificates by completing specializations.

Key Concepts: The Creative Writing specialization contains multiple courses you can participate in, including short stories, narrative essays, and memoirs. Coursera is a fantastic option for writers seeking official qualifications and certificates and learning from industry leaders.

Instructors: Coursera’s Creative Writing course includes Brando Skyhors (Visiting Assistant professor of Creative Writing), Amy Bloom (Distinguished University Writer in Residence and Director of the Shapiro Centre for Creative writing, Amity Gaige (Visiting Scholar in Creative Writing), and Salvator Scibons (Frank B. Weeks Visiting Professor of English).

Course Schedule : This course is self-paced and lasts 3-6 months.

Pricing: $49 per month

Writer’s Digest University provides a creative writing crash course for those beginning their writing career. With a fantastic reputation of being an established magazine since 1920, you can get the best start to begin your first exciting writing project.

Key Concepts: The class teaches common concerns, such as deciding on the point of view and beating writer’s block.

Instructors: Ran Walker, winner of the 2019 National Undie Author of the Year Award.

Course Schedule: This is a 12-week course

Pricing: $579.99

Bookfox is created by John Matthew Fox, a former college professor, editor, and writer. His course is packed with helpful information for writers looking to create an excellent children’s book. This course has 14 lessons, which take as long as you want as it is self-paced.

Key Concepts:

The content provides you with everything you need to know to write and publish your book. This includes writing, proofreading, editing, finding an illustrator and agent, and getting your book on the shelves! It’s a must-have course for serious writers.

Instructor: John Matthew Fox

Course Schedule: This course is self-paced

Pricing: $149

This Grammar Lion course is perfect for those looking to upgrade their grammar skills or learn the art of proofreading and copyediting. The course material involves:

This course allows one-on-one discussions with the lecturer to learn new skills. As well as this, you have access to 12 comprehensive lessons, each delving into a different topic that will improve your grammar.

Instructor: Ellen Field

Course Schedule: This course is self-paced and lasts 12 weeks.

Pricing: $67

With interesting elements weaved into the coursework, this writing experience is like no other. For example, the course “Writing the Weird” features assignments that look at surreal and bizarre literature to find and examine the writing within these novels that makes them stand out.

Key Concepts: This course examines humanity, structure, setting, and resolution within a story’s plot.

Instructor: J.S. Breukelaar (finalist for the Ladies of Horror Fiction Award).

Course Schedule: 4-week schedule that you can work through at your leisure.

Price : $350

I’ve written and published dozens of articles for newspapers, magazines, and online publications, including Forbes and Lifehacker. I’m also a best-selling non-fiction author, a trained journalist, and a copywriter.

I’ve spent thousands of dollars taking writing courses in college and online. I consider writing courses a crucial part of my development as a writer. I also sometimes commission other writers to review these courses to get another point of view.

What other online writing classes would you like me to feature in this review? How do you plan to develop your English writing skills? Please let me know in the comments section below.

Please note the cost of some of these writing classes varies depending on when they are launched.

Do creative writing courses help?

Creative writing courses help if you complete the course and also write and share your short stories or pieces. In addition, it helps if you can take a course alongside other students and an experienced teacher.

Are writing-intensive courses hard?

If you haven’t written much before, they can be a challenge as you’ll have to cultivate a regular writing habit and adapt to getting feedback from other writers, even if it’s negative.

Are writing courses worth it?

They are if you pick a course from a reputable instructor that solves a particular problem. For example, I took a book marketing course that doubled my book sales and earnings over time.

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Why do I seem to hate everything I write/unable to just put my ideas out

Here's the thing. I've been writing since I was 13, mostly fanfiction and short stories, which of course were not exactly high quality content. Now I'm 20 and while I feel like my skills have developed and my opinions on all matters have drastically changed, I'm finding it really hard to write this story that I have in mind.

Just a few nights ago I had a rush of inspiration and I sat down and spent 5 hours typing on Scrivener. I had multiple ideas that I liked and I managed to pretty much get 80% of the first chapter finished.

Now, today, as I was editing—English is not my first language so I have a habit of nitpicking and searching for all possible mistakes—I realized I hate everything about it. The more I read it, the more flawed it seems to me. Like I'm not using the right words, like I'm info dropping too hard, the characters suck or the plot is lazy. You could think of a million reasons why I hate this group of sentences I WROTE. And given the fact that I don't have anyone to check it out and give me feedback, I'm pretty much the one that has to determine if it works or not.

And it's funny, because when I was 16 I managed to write my first full novel, and I remembered how I felt back then: I connected with the story and was able to write everyday for about 8 months until it was finished. And I loved it. I can't seem to do that now.

Has anyone else gone through this? Loving your work one day and realizing that if you put it out it would be embarrassing the next? Why does this happen and how do you deal with it?

I'm sorry if this seems bitchy but I'm literally on the verge of tears out of frustration. I'm frustrated with myself for not knowing what to do to do a decent job at writing and contributing to my wish of becoming an author, so I need someone else's input.

Yes. This is completely normal. The best way to get over this is to join a critique group. Get used to forcing yourself to put your work out there for feedback from other writers. Also, giving others feedback on their work will teach you what to look for in your own work when you're self-editing. As you refine and hone your craft, you'll build confidence and hopefully get to a point where you are confident enough to consider attempting to get something published.

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste.

"But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you.

A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this.

"And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions.

"And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.”

― Ira Glass

The reason you were able to write at 16 without holding yourself back was because your enthusiasm exceeded your taste.

This can have a looping effect, because as you get more critical of your own work, you'll start trying to raise the bar, and you'll see how you still aren't meeting it.

I don't read Big Blocks of text. Not like this. It's almost the same thing every single time.

Just write.

Read later as an editor. For the second draft. Fix things there. Don't do it while you're writing.

It's like staring in the mirror wondering why you just started exercising and you still got that belly flab.

Writing doesn't happen that way. It doesn't happen overnight. You got to let it work. Finnish your project, beginning to the end, and then take a closer look.

I have written some things I hate but most of what I dont share is unfinished.

I have a 30K word WIP that I would never share. It's not done. I need to write another 30K words and then work in everything I left out and it's a lot. It may take 5 ot 6 passes before I would show it to anyone. So, an unfinished work to me, is nothing to brag about.

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Postgraduate Hub

Online courses

Students and staff at UCT have access to a wealth of online training resources. Online learning gives you freedom to progress at your own pace, wherever you have access to the internet.

Whether you want to learn new skills or strengthen your research specialisation, there is a world of academic content available to you.

The Office for Postgraduate Studies

The Office for Postgraduate Studies serves as a link to various student support services. It makes available academic development programmes, postgraduate workshops and courses for all registered UCT postgraduate students and postdoctoral fellows.

Some of these take place online, such as the Journeys in Research Writing course.

To view the calendar of events, click here . Students may also approach the office directly for assistance and support by emailing: [email protected] .

Continuing Education Unit (CEU) at the Faculty of Health Sciences

The CEU facilitates short courses, seminars and workshops offered by the various departments in the UCT Faculty of Health Sciences for the Continuing Professional Development (CPD) of healthcare professionals.

Details on the courses offered are available on the CEU website here . Students can also join the unit’s mailing list by sending their name and email address to: [email protected] .

Massive Open Online Courses (MOOCs)

Massive Open Online Courses (MOOCs) lower the barriers to education. They have no entry requirements and can be done by anyone, anywhere who has access to the internet.

There are many MOOC platforms. These free courses are not credit-bearing, formal degree courses, but some offer certificates of participation or attainment. Some platforms charge a fee for certificates.

Since 2015 UCT has partnered with two MOOCs: US-based Coursera and UK-based Future Learn . Through these partnerships UCT has specially developed numerous exceptional courses and specialisations.

UCT also has agreements with certain MOOCs, giving UCT staff and students special access to the platforms. These include LinkedIn Learning , the Kahn Academy and the SUSE Academic programme . UCT’s Information and Communication Technology Services (ICTS) self-training section can link you to these and more.

Certified short courses

UCT has developed a number of paid-for short courses available through the online learning platform Getsmarter , a brand of 2U .

Through this partnership, UCT’s expertise and career-focused curricula are available to a global audience.

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In summary, here are 10 of our most popular content writing courses University of California, Davis Good with Words: Writing and Editing: Digital Creativity: Writing in English at University: Lund University Search Engine Optimization (SEO): University of California, Davis Meta Social Media Marketing: Meta
What is Content Writing? (Beginners Guide)
Content writing is a form of inbound marketing designed to attract an audience to a specific company, product, or digital location. The aim is to share valuable information about a product or brand, earn customer trust, improve engagement, and create opportunities for sales.
What is Content Writing: A Complete Guide 2023 Edition
Content writing has been a medium of communication ever since people learned to write and present. It was the major form of conveying any kind of information to the audience before even the internet. Writing is the art or skill of expression of ideas and thoughts in words.
What Is Content Writing? [Definition, Types & Tips]
Content writing is the practice of planning and writing web content for digital marketing purposes. You can improve your content writing skills by signing up for a digital marketing or content writing course. Planning and organizing your writing process are just as important as writing and editing.
Best Content Writing Courses For Freelance Writers (2023)
The definition of content writing is: Creating blog posts, social media posts, articles, ebooks, guides, and any type of content that's published online. Many different types of content fall under the digital marketing auspice. This involves several factors, including: Writing content i.e blog posts, articles, social media posts
7 Best Content Writing Certifications for Your Career Growth ...
Learn content writing through the notes and research of one of the best writers in the world. A downloadable workbook consists of assignments, study notes, and materials. Manage writer's block effectively. The course has a rating of 4.8 out of 5 Visit - Creative Writing by Margaret Atwood Final Words
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A content writer should be aware of the art of writing, SEO, Web Analytics as well. There are various content writing courses available that helps in creating the foundation. Content writing: Scope and job prospects Around the world, clients hire content writers either in full-time roles or as freelancers.
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8. Promote a Business With Content by Google. "Promote a business with content" is a free course offered by Google through the Google Digital Garage. Google Digital Garage is an online training platform offering a number of free courses covering all aspects of digital marketing and Google products.
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Through our Content Writing Course, you can master all forms of content, long and short. Whether it is an informative listicle or a viral social media post, learn to play with words and formats. Article: An article is information/text often published either in print or digital media for consumption by a broader audience.
Content Writing Course
All one needs to have is a flair for writing and a good command of the language to join this course. The online content writing course can be pursued by students, website owners, bloggers, businessmen and entrepreneurs, digital marketers, journalists, freelance content writers or by anyone looking to make a career as a content writer.
Best Writing Courses & Certifications [2023]
In summary, here are 10 of our most popular writing courses. Good with Words: Writing and Editing. Write Your First Novel. Academic English: Writing. Writing in the Sciences. English for Journalism. Learn English: Writing Effectively with Complex Sentences. English Composition I Duke University.
What Is Content Writing? 9 Tips to Help You Publish Awesome Stuff
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. Why Is Proper Content Writing Important?
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Content writing is the creation of content for knowledge and promotional strategy. The basic aim of a content writer is to improve the sales pitch, influence people, and create awareness about a specific product, service, or company. The success of content depends on its reach. Check ou t- Henry Harvin Writing Academy's Content writing Course
The Complete Content Writing Course for 2023 -3 courses in 1
This course is designed to help you develop writing and marketing skills in few hours. The complex fundamentals are explained in a simple manner so that you could learn in an easy way. So even you are an absolute beginner in content writing, you will find this course easy to follow and understand.
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Content writing involves the process of planning, writing, and thereafter editing web content, mostly for digital marketing. It is a vast field and can include writing blog posts or articles, scripting for videos and podcasts, as well as preparing the content for specific social media platforms.
The Content Writing Course
The Content Writing Course Next Level Content Writing: Topic Selection, Research, Outlining, Writing, Editing & Publishing Assisted by AI Apps Bestseller 4.4 (1,245 ratings) 7,998 students Created by Paul Jenkins Last updated 12/2022 English English [Auto] What you'll learn
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10 Tips for Crafting Quality Content. Let's break down the tips that'll help you learn how to write content that slays. 1. Understand That Content Is Not King. Every other post out there will tell you that "content is king.". But move over, content. There's a new ruler in town, and her name is Empathy.
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Content Writing Platforms. Content platforms are an excellent way for budding writers to stretch their creative muscles and write content for various clients. Content platforms are sites actively hiring writers to write on multiple subjects. Of course, you won't have control over who your client is, but it generally pays well.
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One way to make content easier to read is to provide bulleted lists, which make supporting points easy to see. In this video, learn about how to use bulleted lists.
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Recommended for: Udemy is an excellent place to start if you're new to online learning, as the classes don't cost much, and you can buy them anytime. Pricing: Udemy online writing classes are cheap to start with and often sold at a discount. The cost varies depending on the class. Classes start from $9.99.
r/writing on Reddit: Why do I seem to hate everything I write/unable to
Why do I seem to hate everything I write/unable to just put my ideas out. Here's the thing. I've been writing since I was 13, mostly fanfiction and short stories, which of course were not exactly high quality content. Now I'm 20 and while I feel like my skills have developed and my opinions on all matters have drastically changed, I'm finding ...
Online courses
Online courses. Students and staff at UCT have access to a wealth of online training resources. Online learning gives you freedom to progress at your own pace, wherever you have access to the internet. Whether you want to learn new skills or strengthen your research specialisation, there is a world of academic content available to you.