What Is Content Writing? [Definition, Types & Tips]

Last Updated: February 1, 2023

Why Is Content Writing Important?

Types of content writing, the content writing process, how to become a content writer, content writing tips for beginners, key takeaways.

There seems to be some confusion about what content writing actually is. Some people think that it just means writing articles, while others believe that it is simply creating website content.

The truth is that content writing is both and more. It involves the creation of articles and website content, but also includes other forms of written communication such as emails and social media posts.

In this article, we will:

Let’s dive in!

What Is Content Writing?

Content writing is the process of planning and writing web content that is used for some type of digital marketing purposes. Content writing is used as a tool for building an emotional connection with your audience. It often aims to spike brand engagement and customer loyalty. Typically, content writers produce texts for blog posts and articles. They also write scripts for videos and podcasts and other types of content that suit the needs of specific platforms such as Reddit, Twitter, or other social media platforms.

Today, content sets the foundation of your company’s online presence. There is immense value in choosing the right topics and formats for content writing. This, along with quality content, can help businesses achieve their marketing and communication goals. Many people view content writing as just blogging or writing topic-related articles. To give you an idea of the outreach of content writing, here are some of the different content formats:

DID YOU KNOW: Content marketing is popular because it gets you more traffic and leads, helping to promote your services. To determine what type of content suits your business needs, you can take a look at these content marketing statistics.

Content writing spans different genres. Here are the types of content writing that you are most likely to come across, as well as their overall purpose:

1.SEO Writing

SEO (Search Engine Optimization) is one of the most common types of writing and makes up an integral part of most digital marketing strategies. SEO content writers produce texts that include specific topic-related keywords that help web pages rank as high as possible in the search engine result pages.

2. Technical Writing

Technical writing includes writing well-researched, in-depth technical descriptions and instructions on topics such as finance, robotics, or engineering.

Different technical writers bring forward different content writing skills; some might be better at presenting material to beginners, while others write for an expert audience.

3. Copywriting

Copywriting aims to tell a given product’s or brand’s story and present it in an attractive way that will increase customer interest. Some of the common duties of copywriters include writing press releases for new products, composing infographics, and writing short texts or titles for landing pages and sales pages that will catch readers’ attention.

4. Social Media Marketing

Social media marketing is crucial to a business’s social media presence. Companies hire content writers to manage their social media platforms and produce copy that will speak to their audience. Unlike SEO content writing, social media content writing does not revolve around keywords. Instead, it aims to grow brand awareness by providing readers with catchy, entertaining writing.

To measure brand awareness and see how customers are responding to their product or service, business owners carry out different metric surveys.

5. Email Marketing

Email marketing is a type of content creation that targets only specific audiences. It can be seen as a niche of content writing as it requires plenty of research and the ability to easily capture people’s attention.

One of the best content writing tips for future email marketers is to develop a good understanding of lead generation strategy and psychology. Additionally, here are some popular content marketing strategies that brands use to up their content game.

6. Script Writing for Video Content

This type of script writing is quite different from theater or movie script writing; it revolves solely around creating digital advertising content. These content writers usually produce scripts for podcasts, advertisements, and instructional videos. Motion graphic scripts, audio advertisements, and chatbot texts are also among the content writing examples which are produced by script content writers.

7. Ghostwriting

Ghostwriting is writing content without taking any credit for your writing. Ghostwriters often specialize in a specific niche and get hired by an organization or an individual to compensate for the lack of skill within the staff. Usually, they take on the white papers and eBooks that teams were not able to produce during the year.

8. Long-form Content

This is a broad category of content writing as it includes evergreen content, case studies, white papers, and eBooks. Long-form content writers prefer lengthy formats and usually specialize in niche topics. These individuals often become subject experts and provide analysis on the topics within their expertise.

When learning about the content writing basics many people are surprised to find that the content writing process focuses largely on preparation and research. This means that much of the work happens before you start writing.

Here are some of the aspects of the work content writers engage in:

Research and Planning

One of the most important things in content writing is presenting the audience with factual, verified information. Before doing so, you must identify your audience’s interests and needs and target the right keywords.

Your research and planning process will probably look as follows:

Writing and Editing

When you’re done planning your writing process, it is time for action. Here is how content writers approach their work:

Publishing and Review

The final phase in the content writing process includes publishing and reviewing your materials. Once you share your writing with the audience it becomes part of your official content writing portfolio. It is crucial that you pick the right channels for publishing your content. Depending on your goals, you can do so through social media platforms, blogs, industry hubs, websites, and so on.

The process doesn’t end here, however. Monitoring how the audience responds to your content can help you learn and improve your craft. You can use SEO tools such as the Semrush toolkit to optimize your content and strengthen your online presence. Learn more about Semrush features in our full review.

There are some specific qualities and skills that this profession requires. Here are a few ideas that will help you acquire them:

1.Read Good Content

The best way to learn the dos and don’ts of content writing is by reading a lot of various articles. As content writing is by definition a process of research, you can start by searching for topics online and taking a look at both the best and worst-ranked content. While doing so you can take note of the writing styles that speak to you and bookmark them so you can examine them later.

2. Get Training

The best way to improve your writing skills is to get training. You can sign up for an online content writing course or a digital marketing certification program. This can be a good way to build connections, too, as many of them collaborate with big-name companies.

3. Build a Portfolio

Content writing examples of your work can be very helpful when building your portfolio, which you will need when applying for a position as a content writer. Another thing to remember is to diversify your skills as much as possible and engage with different topics especially if you plan on working as a freelance writer.

Good writing is more than just jotting down the information you gather. The aim of content writing is to cause the reader to act and share your work or buy the product/service that you’re writing about.

We’ve put together some tips on how to write engaging content as a beginner:

Write for the Readers

No matter how big or small your content writing portfolio is, content is valuable only when it appeals to the reader’s interests. Besides answering questions and describing the products, you should always include industry-related topics.

Pay Attention to Readability

Use the active voice and keep your sentences as clear and concise as possible. Make your paragraphs easier to read by using line spacing, subheadings, numbered lists, and bullet structure in your formats. Readers are more likely to skim and share your work if it is well-structured.

Focus on Keywords

One of the content writing basics is that search engines place great importance on keywords. These are usually phrases and sequences of different words that people are likely to use when searching for information on a given topic.

Avoid fluff in your writing and use words associated with the product or service you are describing.

Write Killer Titles

When it comes to titles, Google recommends you make them short, preferably no longer than 60 characters. A good title captures the reader’s attention and makes them want to discover more about the topic.

DID YOU KNOW: Press release distribution companies collaborate with professional content writers, journalists, and marketing specialists that can help your business reach its target audience.

Content writing has its own perks but there are many things to learn, too. Content writers should pay attention to all kinds of details as they engage with different types of platforms and write various types of content. Researching topics for content writing and meeting deadlines are just some of the things content writers face in their work, but the challenge is worth it when you start writing great articles that meet your audience’s needs.

Some of the most important skills that you need if you wish to pursue a career in content writing include strong organizational skills, good focus, thorough knowledge of SEO practices, and the ability to meet deadlines.

The 5 types of writing styles are descriptive, narrative, persuasive, expository, and creative. All of them serve different purposes and are used to achieve a given goal.

Now that you know what is content writing, you first need to do your research and read various types of content, then join a course, and start building your portfolio before you go on applying for content writer positions.


by Beti Prosheva Gavrilovska

I am curiosity-driven and detail-oriented so you will often find me researching the latest trends, experimenting with search engine optimization, or testing software. As a keen observer of content, my teammates often like to joke that "noting escapes the eye of Beti."

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7 Best Content Writing Certifications for Your Career Growth in 2021

7 Best Content Writing Certifications for Your Career Growth in 2021

Well-Written and engaging content is the backbone of any online marketing campaign. It helps to connect with new users and convert them into loyal customers.

Any brand or business that wants to optimize its online presence needs to have appealing content on its website to entice the readers.

In fact, more than 55 percent of digital marketers have content creation as one of their top marketing priorities.

Both large and small brands, businesses, digital marketers hire skilled content writers to write high-quality content for their websites, blogs, directories, marketing campaigns, and others.

Therefore, if you want to become a content writer in 2021, you need to have a specific set of skills that will help to make content writing the most fruitful career option for you. You can take help from this  paraphrasing tool  that reads the content deeply and changes the entire structure of the text. Along with this, you can also improve your writing career as this top paraphraser helps rewrite the text most uniquely. If you are a writer or blogger, this tool can increase the worth of your blogs and attract more readers for you

Below, we have listed the best  content writing certifications and courses for 2021 and beyond. It includes both free and paid certifications that will be beneficial for both newbies as well as experts.

7 Best Content Writing Certification - 2021 and beyond

All set to start your content writing career? Well, before you dive into this creative world, have a look at these best content writing certifications that will help you in you content writing career path. 

1. Free Online Creative Writing Courses Bundle - Skillshare


Image Source - skillshare

Skillshare is an online learning website with thousands of courses for users who want to learn through online videos.

It’s a free online creative writing course that will help you learn the basics of content writing. It is beneficial both for beginners who want to know the ins and outs of creative writing and experts looking for new learning techniques.

Key Features:

Visit - Free Online Creative Writing Courses Bundle - Skillshare

2. Creative Writing Certification Course by Wesleyan - Coursera


Image Source - coursera

This course helps you excel in three aspects of content writing, i.e., short story, memoir, and long-form content.

It helps you learn the techniques required to write a compelling story with fresh characters and a unique style. The course is designed to quickly understand its concepts with zero experience in creative content writing.

After you complete the course, you will have the ability to write error-free professional content.

Visit - Creative Writing Certification Course - Udemy

3. Ninja Writing: The Four Levels Of Writing Mastery - Udemy


Image Source- udemy

This course from Udemy will help you to become a skilled content writer that will get your writing noticed.

The techniques and strategies discussed in the course will write spellbinding contents.

The course is further divided into four parts, narrative, words, sentences, and paragraphs.

Along with this, you will also learn to create marketing copies, blogs, and professional business writing to grab the attention of the readers.

Key Features

Visit - Ninja Writing - Udemy

4. Writing Tools & Hacks: Copywriting/ Blogging/ Content Writing - Udemy


Are you looking for the best tools and hacks available on the internet to improve your writing skills, then this course is for you.

The instructor has provided you with all the necessary tools that will help you to research and brainstorm new ideas, write killer headlines, marketing copy, and many more.

After completing the course, you will learn how to organize your ideas and thoughts to write better articles.

Visit - Writing Tools & Hacks - Udemy

5. Writing With Flair: How To Become An Exceptional Writer - Udemy


Image Source - Udemy

This another amazing course, created by one of the top educators of Udemy, Shani Raja. This course helps you become a skilled writer by teaching you the basics and advanced techniques of content writing.

More than 60,000 people have already enrolled in this course, which shows how popular the course is, and the learnings are actually benefiting the students.

Visit - Writing with Flair - Udemy

6. Complete Web Content Writing Masterclass - Udemy


Image Source - udemy

In this course, you will learn everything about web content creation, which will help you become a proficient blogger.

At the end of the course, you will be able to write SEO-friendly blog posts, ad copies, e-commerce product copies, and many more.

Apart from content writing, you will also learn different aspects of digital marketing, which will help you rank your website higher in search engines.

Visit - Web Content Writing Masterclass - Udemy

7. Creative Writing by Margaret Atwood - Master Class


This course is created by Margaret Atwood, who is one of the top writers in the world. You can learn to structure your content writing, make engaging story plot, and many more.

After you complete this course, you will be confident to write amazing content by pushing your imagination to the boundaries.

You will also be able to overcome the fear of writing by following the techniques discussed by the educator.

Visit -  Creative Writing by Margaret Atwood

Final Words

That ends our list of the seven most relevant, and informative content writing courses and certifications in 2021.

If you are serious about making content writing your career, then you must enroll in the courses listed above to master the necessary skills to become a prolific content writer.

Now that you have an idea about what content writing courses are available and what they have in store for you, explore the content writing jobs in Chandigarh. Apply now and who knows you could be writing your next blog for webdew. Get in touch with us to know about the services we offer.

Meghna Biswas

Meghna Biswas

Meghna Biswas is a Social Media Marketer and Content Creator, she helps businesses attain leads through variety of social content across the web. Ms. Biswas is a writer by day or reader by night.

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What is Content Writing? How to Build a Career in Content Writing?

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Siddhant Khanvilkar is an experienced Content Marketer with a high degree of expertise in SEO and Web Analytics. Siddhant has a Degree in Mass Media with a Specialization in Advertising.

In the modern world, content is king. Businesses, professional services, the healthcare industry and every other sector around us rely heavily on content for growth. Irrespective of the industry, companies and brand owners now rely heavily on content marketing for successful customer outreach. Content marketing has become a key tool for brand marketing and promotion, especially for organizations functioning in the digital domain. In fact, the onset of the digital revolution has almost erased the concept of a physical nexus, and now, nearly all essential business operations depend on online content.

If you have been a good writer throughout your life, content writing can work as a brilliant career option for you in this digital age. And if you love to express yourself and are fond of reading and researching, you will love content writing. The field is replete with fantastic opportunities for growth and development. 

So, if you aspire to become a content writer, keep reading to find out how to build a career in this field and earn handsome salaries. 

Table of Contents

Dynamics of content writing: What is it all about?

There could be numerous aspirations pertaining to “What is content writing?” If we put it simply, content writing is nothing but clever wordplay. As a writer, if you can create written content and express it in an engaging, reader-friendly, and informative manner, nothing can stop you from becoming a successful content writer.

what is content writing course

In the broader sense, “content” means using words in a way that conveys information and messages to others. These messages can be about a business idea, an ongoing project, or just about anything. For example, say a textile enthusiast sets up their website, desiring to put up their collection for sale, along with the company’s brand vision and objectives and different services the business offers. They’ll need a solid content strategy to spread the brand message to the target audience. With the right content, the textile enthusiast can target the appropriate user base and market, pulling potential customers towards it. 

If you work as a content writer, clients will assign you topics or ideas, at times even ask you to innovate on your own and rely on you to give them their desired content. The content you write can be digital (for blogs, social media, Google ads, websites etc.) or even offline, such as printed stories, technical papers, research papers, flyers, etc. Needless to say, content is indeed the heart of digital and offline marketing. For instance, offline marketing tools like pamphlets, billboards, banners also heavily rely on good quality content.

To ensure good quality content, you must try to achieve a delicate balance between wordplay, appropriate tonality, diligent research, subject matter expertise, and, most importantly, excellent grammar and vocabulary. Moreover, some of the most acceptable written content is produced after several rounds of editing, fine-tuning, and rewording so that each written word strikes on point and meets the client’s demands.

There is a huge importance of content writing as it allows the organisations to present their products or services differently for different target audiences. The content sends a message across to the users that creates an impact.

Content writing also helps in revenue growth. A nicely written content piece, drives traffic and reaching to the wider audience. The increased traffic helps in generating leads which the team can nurture and take them through the sales journey. 

A content piece of good quality have several elements attached to it for example, it has a defined topic that resonates with the brand’s objectives, its audience and focuses upon its USPs and other features. 

The piece of content can measured by analyzing how much traffic it was able to draw and how is it ranked while searching for it. These measures allow the organization in bringing data into the system and take accurate measures like optimization of content or adding keywords for better results.

The content writing goes through various steps in order to bear positive results. There is extensive research involved into it, the research begins for identifying the right kind of topic then exceeds to the content, keywords, etc. Thereon, other steps come into the picture like content strategy, creation, distribution, monitoring, optimization, engagement, etc. A content writer should be aware of the art of writing, SEO, Web Analytics as well. There are various content writing courses available that helps in creating the foundation.

Content writing: Scope and job prospects

Around the world, clients hire content writers either in full-time roles or as freelancers. Content writers are hired by start-ups, MNCs, individual clients, academic institutions, medical/technical R&D institutes, etc., for different content needs. 

Some major career options available for content writing worldwide are:

These job roles differ from each other owing to diverse areas they cater to. Theer are certain skill sets that are required in the field of content writers, such as articulation, writing, research, grammar, focused writing according to the target audience, time management, organizational, editing, communication, etc. There are various content writing free course available, one can get themselves enrolled into in order to kickstart their journey into this industry.

Get your   Digital Marketing Certificate online from the World’s top Universities. Learn Advanced Certificate Programs to fast-track your career.

Pro tips for professional content writers

Since you’ve landed on this page and have taken all the efforts to know so much about content writing, this opportunity is not only a temporary or casual interest for you. To help all the fledgling content writers, we have taken the initiative to enlighten you all with tips to help you ace the game of content writing.

1. Increase your networking

If you wish to become a pro writer, you should attend writing workshops, seminars, and events to gain more knowledge on the latest buzz and trends in the market. This shall increase the relevance of your content.

Networking would help you to gain exposure into understanding how to approach for different articles for diverse set of readers separated by gender, age, geography, etc. 

It would also help in introducing yourself to new bunch of people and opening new doors of opportunities. Engaging would also help in getting an exposure to meet different  types of writers, and learnign about their craft, how they write and approach their work. This would help in learning new things and inculcating good things into your craft.

Another important benefit of networking would be learning about people’s journeys, their stories that are useful in storytelling while writing any piece of content.

2. Read as much as you can

It can’t be contested that you must first be an avid reader to be a good writer. Reading is the input that you require to deliver the desired written output. A well-read person can be far more expressive, with a more expansive vocabulary than one who does not love to read. 

Reading is helpful in building focus, learning the art of communication, bilding empathy and most importantly enhancing the arena of imagination that results in the creativity.

Getting exposed of diverse and new ideas are another sets of benefit of reading. Along with this, it also helps in learning different styles of writing. 

3. Keep your research game solid

Logically brewed and well-researched articles sell the most. All organizations prefer well-researched and systematically written content over simple wordplay and fluff. The more you study and explore, the more meaningful and informative your writing will be. 

A well researched article would help the readers in good takeaways. Also, a well researched article would make the reader spend more time on the website because of their shown interest, thus taking them forward to the sales journey. This will help both, the readers as well as the organization.

4. Be versatile

If you want to become a successful content writer, don’t restrict yourself to specific niches. Touch upon as many topics and genres as you can. Be versatile and keep yourself updated with everything that’s trending in your specialization area and related domains.

This would help in reaching out to major targe  group, hence increasing the pool. Versatility would make sense to more people, this would help in increasing their interest and reaching out to wider number of people.

5. Maintain a widespread presence in social media

Having a strong presence on Facebook, LinkedIn, Instagram, or Twitter can keep you going for the longest run. Social media presence ensures a broader outreach of your skills and helps you in networking.

Social media is one of the biggest tools in today’s times. A strong social media presence increases the trust of users into the brand. Moreover, there are various ways social media presence can be increased for example content marketing, contests, offers, etc.

Social media is important for increasing the traffic to the website. Also, the company can establish their brand value and loyalty among the customers. Moreover, the brand awareness can help in establishing its unique value proposition and differentiating itself from the competitors. content writing course can help in understanding the skill of maintaining social media as well. 

6. Keep adapting and evolving

The secret to becoming a successful content writer is to embrace change. Right from market trends and consumer behavior to business needs and goals – everything is dynamic. These metrics change with time. As a writer, you must be flexible and adaptive to these changes. Also, you must strive to grow and hone your writing skills. Learning is a never-ending process, and the same applies in the field of content writing.

Different avenues of content writing

1. internships.

One thing with content writing is that you can start as young as you want. So if you’re still in school or college and are looking for small opportunities to help you earn some pocket money, there are many content writing internships available across top job search platforms like LinkedIn, Indeed, Naukri, etc.

In general, the responsibilities of a content writer includes writing copies for SEO content, writing blogs and posts. Assist the team in other content related tasks such as research, analysis, maintaining data, etc.

2. Freelancing

Freelancing is an excellent idea if you want to dip your toes in the field of writing and explore gradually. You can start slow and then pick up speed once you feel completely engaged in this field. In addition, freelancing gives you the freedom to work at your convenience and set flexible working hours. This leaves you with ample time to continue your existing personal or professional commitments.

Freelancers can attend various networking events and expand their networks. Freelancers can have multiple clients and deliver their projects. Apart from writing, the freelancers must be really good in time management so that they can deliver the final product to their clients before the deadline and maintain good relationships and work hygiene.

3. Full-time content writing

If you’re all set to become an expert content writer after exploring all aspects of this field, full-time blogging/writing is your calling. This avenue promises stable earnings and can take you a long way ahead in your writing career. If you pick up the desired speed and meet the client’s demands by providing quality work, you’re set in the right direction!

However, to be a successful full-time content writer, you may need to top up your skills through various additional diplomas or certifications. In addition, it would help if you were trained in SEO and lead generation tactics to churn content that’s at par with the industry standards.

So, what do you think of content writing as a profession? If you’re excited to walk in this direction, check out two brilliant courses on upGrad. The 12-week Advanced Certificate in Customer Centricity course is curated specially to give you an insight into customer behavior and market analysis. This knowledge is set to provide you with an upper hand as a content creator. In addition, UpGrad has another course called Advanced Certificate in Digital Marketing and Communication that gives you industry-scaled insights and expertise in creating digital content. These courses are crafted by MICA and experts from top institutes, making the curriculum the best of its kind.

In a world where content is king, excellent content writing skills will get you very far. There’s a huge demand for skilled content writers who can move the target audience with their impactful writing. Whether online content through blogs, digital ads, social media content, websites, and e-journals or offline content in flyers, pamphlets, banners, billboards, etc., businesses rely on quality content writers. Thus, if you wish to earn a decent salary while nurturing your passion for reading and writing, you will love to explore the world of content writing.

We hope that the tips we’ve shared above will help you get one step closer to becoming a successful content writer.

Do you need a professional degree to become a content writer?

No. One can become a content writer simply by possessing the ability of creative writing and language proficiency. However, you will get brownie points if you possess a certification or diploma in writing.

At what age can one become a professional content writer?

There is no specific age criteria to be eligible as a content writer. You can start as young as you want, provided with the required command over reading, writing, and researching.

How much does a content writer earn?

The pay-out of a content writer depends on the type of assignment you undertake. Freelancers usually earn as much as they can take in a given time. Full-time content writers have a more stable income. Interns have a considerably lower pay scale.

Why content writing is a good career?

The organisations understand the importance of content and how well it is useful for generating leads. The organisations today also understand the importance of content in sales, hence they focus on developing content. Due to the increased importance of content, the content teams are being given high compensation.

What skills does a content writer need?

Some of the skills required from a content writer are mentioned below- 1) Writing 2) Vocabulary 3) Grammar 4) Research skills 5) Web analytics 6) SEO and content strategy 7) Time management 8) Networking 9) Editing 10) Storytelling

How do I learn content writing?

The following steps can be followed for learning content writing- 1) Identify a topic to write 2) Research on the topic 3) Inculcate story telling in your writing 4) Write the first draft 5) Edit the piece of content 6) Read diverse content to understand the style of writing 7) Practice 8) Repeat

How many types of content writing are there?

There are various types of content writing, such as- 1) Storytelling 2) Influencer writing 3) Email marketing 4) Press releases 5) Blogs 6) Print 7) Social media 8) Video content

How do I become a content writer with no experience?

In order to begin a career in writing with no experience includes starting a blog, freelancing, taking on projects, maintaining a portfolio, creating social media presence, network, look out for jobs.

Is content writing hard?

Content writing may not be the most easiest job. It requires efforts such as researching, writing for the target group, understanding the analytics and optimizing the content accordingly.

Content writing is a good career because it gives an opportunity to build a brand image, work with various teams and devising new strategies to increase the quality of content that helps in the increased ranking and presence. The content writers can have flexible working hours and find good scope to accelerate their career.

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Best content marketing courses

The 10 Best Content Marketing Training Courses (Free & Paid)

These are the top courses to study and achieve a content marketing certification. The list includes free and paid content marketing training programs.

Alex Chris

A good content marketing course will help you build your content writing skills, copywriting skills, and any other skills necessary to become a content marketing specialist.

In this post, you’ll find the best content marketing training courses available online. The list includes training programs that offer a content marketing certification upon completion.

Top 10 Content Marketing Courses

1. Content Marketing Full Course by Reliablesoft

Reliablesoft Digital Marketing Academy

The first content marketing course that is worth considering is the Content Marketing Full Course by Reliablesoft. The course will teach you both basic and advanced content marketing techniques including:

Why enroll in this course?

The course is suited for beginners in content marketing and for people who want to build the necessary skills to become professional content marketers.

It starts from the beginning and explains step-by-step how to use content marketing to constantly create high-quality content. It’s a highly actionable course based on the proven blueprint we use to get more than 500K visits per month from Google.

what is content writing course

The course is part of the Digital Marketing Course Bundle and with your purchase, you get access to 9 more courses that cover all areas of digital marketing including SEO, keyword research, SEO copywriting, Facebook Ads, and Google Ads.

Digital Marketing Training

The course has 5-star ratings in course reviews and comes with a 60-day money-back guarantee.

Upon completion of the course and passing an exam, you can get a certification to enrich your CV and showcase your content marketing skills.

Learn more about this course

2. The Strategy of Content Marketing by Coursera

Coursera Content Marketing Course

One of the authority websites in content marketing is copyblogger and this content marketing course is a combined effort between copyblogger and UC Davis University.

It’s not a course for beginners but it’s more suited to people that know the basics of content marketing and want to learn how to create a content marketing strategy.

It’s the longest course on this list (in duration) and it takes approximately 17 hours to complete.

The course covers the following topics:

If you are working for a company and your goal is to learn how to use content marketing to build a professional brand and authority, then this is the course to follow.

I wouldn’t recommend this course for freelancers or solo professionals because of the cost but for big companies who want to train their employees on content marketing strategies, this is one of the best courses to take.

3. Copywriting for Beginners by Skillshare

Skillshare Online Courses

The full title of this course is “ Copywriting for Beginners: How to Write Web Copy That Sells Without Being Cheesy ”.

The author of this course, Jesse Forrest, is a veteran copywriter with more than 14 years of experience in the industry.

The course is just 1 hour long and covers the following topics:

The main focus of this course is writing for the web and special attention is given to writing headlines that can get the reader’s attention. There is also a worksheet you can download to practice your headline writing skills.

It’s a short course so you don’t need to allocate a lot of time to this and it gives you a number of actionable tips you can apply and improve your copywriting.

4. Content Marketing Foundations by Linkedin Learning

LinkedIn Learning Courses

LinkedIn Learning (previously Lynda), offers the Content Marketing Foundations course that is mainly suited for beginners to content marketing.

It starts by explaining what is content marketing, how to set up a content marketing team, how to identify the content needs of your target audience, and how to create and implement a content marketing plan.

In particular, it covers the following topics:

It’s a video course and the duration is only 2 hours.

This course is approved by the American Marketing Association , so if you want to pass the exams and earn a Digital Marketing Certification from AMA, this course will help you cover the content marketing aspect of the exam.

5. Content Marketing Masterclass by Udemy


One of the paid courses worth considering is the Content marketing masterclass: Create content that sells from Udemy.

It’s a popular course on content marketing with more than 7000 enrolled students and a 4.5/5 star rating.

It covers the following topics:

The course creator is Brad Merrill who is a veteran content marketing specialist and a highly-rated instructor.

What makes this course better than other content marketing courses is that it is actionable.

It starts from the beginning and explains what content marketing is and why you need it and then it goes deeper to explain how to implement content marketing in practice.

So, if you are new to content marketing and want to get the full picture of how to write content that sells, this is the course to follow.

In addition, the course is updated frequently to take into account new content marketing techniques and strategies, and it comes with a 30-day money-back guarantee in case you are not happy with the material.

6. Ninja Writing: The Four Levels of Writing Mastery by Udemy

This is a course that can help you improve your content writing skills. If you want to become a content writer of any kind, then this is the course to follow.

Shani Raja, the author of this course, is an experienced editor that has worked with organizations like Wall Street Journal, The Economist, Financial Times, and Bloomberg.

The course has more than 60,000 students and has a star rating of 4.4/5.

This course will teach you how to become a better writer step-by-step. It starts by explaining how to structure a document and then goes deeper to explain how to write a good introduction, how to create paragraphs, how to form your sentences, and words you can use to make your copy stand out from the rest.

Content writing is the heart of content marketing and if you don’t have good writing skills, you have no chance of succeeding in content marketing. So, the first step to take is to learn the secrets of writing compelling copy.

I recommend this course to anyone responsible for writing and publishing content on the web.

This course will not teach you how to promote your content or how to write SEO-friendly blog posts but something more important than that which is spellbinding writing.

7. Content Marketing Certification Course by HubSpot

Hubspot Academy Courses

For beginners in content marketing, this is a good course to follow. Hubspot is one of the leading companies when it comes to content marketing and inbound marketing.

Besides having a great blog that covers content marketing and content writing topics they also offer a range of free courses.

This course has 12 lessons that will teach you everything you need to know about content writing, copywriting, and content marketing .

The course format is video, and the duration is 6 hours.

There are many reasons why you should take this course. First, it’s free so you can test it without any risk. Second, you can achieve a content marketing certification from a trusted company. Third, it covers a number of topics that go beyond traditional content marketing like video marketing, the concepts of pillar pages and topic clusters, and content promotion.

Regardless of what you already know about content marketing, I strongly suggest watching lessons 6 and 8 which talk about HubSpot’s content marketing strategy and how to rank for highly competitive keywords on organic search using topic clusters.

8. Promote a Business With Content by Google

Google Digital Garage

“Promote a business with content” is a free course offered by Google through the Google Digital Garage. Google Digital Garage is an online training platform offering a number of free courses covering all aspects of digital marketing and Google products.

The course does not come with a certification but it’s part of Google’s Digital marketing certification course.

The course has 4 modules that cover the following topics:

The module that is specific to content marketing talks about content marketing in general and explains how to write and promote content for online audiences.

Each lesson has video content and a section with questions to test your knowledge. In the end, you can also take a quiz and get recommendations on areas that you need to work on more.

What is nice about Google Digital Garage courses is that you also get the transcript of the video so you can read the content and there is also a key learning section that gives you an overview of what you will learn in the video.

It’s always good to know how Google approaches content writing, content promotion, and online marketing in general.

Although these courses are not produced by Google engineers, they are aligned with Google practices.

You can sign-up for this course for free using your Google account and the overall duration is 3 hours.

This is a course for beginners so if you already know the fundaments of content marketing, you can only watch the lessons and topics you have more interest in and not necessarily the whole course.

9. Content Marketing Toolkit Course by Semrush


Those that follow my work should know by now that SEMRUSH is my recommended tool for all things digital marketing, including content marketing.

To help you learn how to use their tools in real-life scenarios, SEMRUSH academy offers a number of free courses for the general public (you don’t have to be a semrush customer to follow the courses and get certified).

One of those courses is the Content Marketing Course, which covers the following topics:

By taking this course you’ll learn how to perform a content audit, how to find new content ideas through keyword research, how to monitor the performance of your content, and how to create a content marketing calendar.

You don’t have to be a SEMRUSH customer to benefit from this course but having a SEMRUSH subscription will help you run the different examples using the tool.

Content marketing and SEO work closely together and this course shows you exactly how to use content marketing to boost your SEO. It’s a highly practical and actionable course, it’s free and comes with a content marketing certification.

10. Content Marketing Training by ClickMinded

ClickMinded Academy

ClickMinded is one of the leading companies when it comes to online digital marketing training. They offer a number of courses that cover all digital marketing disciples, including content marketing.

The main selling point of this course is that you don’t need to publish a lot of content, but the right type of content that can get you traffic and generate more sales.

The instructor of the course is Sophie Tahran, who works as a content strategist. The course covers the following topics:

Clickminded is a trusted training company and all its courses are actionable and easy to follow. This is a beginner to intermediate entry-level course that can help students learn what is content marketing and how to execute profitable digital marketing campaigns.

Compare the Best Content Marketing Training Courses

The table below compares the most popular content marketing certifications and courses.

Are Content Marketing Courses Worth It?

Content marketing is a critical process for ALL digital marketing campaigns. It’s not an exaggeration to say that all other channels like SEO, social media marketing, and email marketing depend on content marketing.

It is through content marketing that you’ll decide what to publish and when to publish content to satisfy your audience’s needs.

If you get to a point where you can publish good content that your users like to read, then everything else (rankings, traffic, visits, sales), become an easier process.

The best way to learn and master content marketing is to follow a good course. A good course will teach you everything you need to know without spending time looking for information online.


To help you find the best content marketing course, we’ve reviewed the most popular content marketing training providers. Courses were selected based on content quality, the reputation of the training provider, and certification. Our list includes the best content marketing courses that you can take right now. Some of them are free while for others you have to make a small investment. An investment that will definitely pay itself as soon as you start implementing all the strategies and techniques you’ve learned in the courses.

Related Courses and Certifications

Content marketing is a critical digital marketing process but not the only one. To build a complete set of digital marketing skills, you need to expand your knowledge and the courses listed below are a great starting point.

If you know of any content marketing courses that are available online and should be included in this list, let me know in the comments.

Alex Chris

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn .

Reader Interactions

Comments (8).

' src=

July 16, 2020 at 7:05 am

I was not able to choose the best content marketing course for myself. After reading this article, I decided to carry on with the number 6 SEMrush.

Thanks for the help…!!!

' src=

June 6, 2021 at 2:22 pm

Thanks for your comment. Yes, the content marketing toolkit course is a good course to start your learning journey. It’s a free course that will teach you the basics of content marketing.

All the best Alex

' src=

February 12, 2021 at 5:33 am

This article has been so helpful in learning about different certificates. I didn’t know that Hubspot offered a free program. I will look into this option for myself.

June 6, 2021 at 2:30 pm

Yes, HubSpot offers a number of digital marketing certifications, one of them is their content marketing course and certification. It’s a great course to try out.

I enjoyed this article because it gave specific examples of what each programs offers and what makes each program beneficial. It seemed very real and sounded like the author really knew what they were talking about. I feel like I now have a good foundation of information to go and do some more research about digital content creation.

June 6, 2021 at 2:31 pm

Thanks for your comment.

September 17, 2021 at 12:41 pm

For sure good skills to acquire and hone as a modern creator. I went through that whole myself; courses, videos, tutorials, articles.

It takes time. Energy. Effort. But it’s all worth it because you can use these skills in pretty much any job out there.

If you’re a marketer, you suddenly get much more leverage when you can craft your own digital assets.

If you’re a freelancer, you can expand on your product offering by learning a new subset of content creation skills, like animation, for example.

If you’re a YouTuber, you can boost your reach if you’re able to repurpose your videos into articles, podcasts, etc. And write a strong SEO description too.

I’ve built an 8-week academy that teaches my “digital generalist” skill set. And the reason why is that this skill set is so broadly applicable.

Thanks for a strong list, and take care!

December 23, 2021 at 6:44 pm

Thanks for your valuable comment.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

About Reliablesoft

Online training.

what is content writing course

what is content writing course

Content Writing Master Course

4 weeks of live classroom online content writing courses, 3 months guaranteed internship (optional) + (flexible hours), 30 hours training includes (16 hours lectures + 14 hours internship sessions), free tools worth 35k | freelance opportunities | dedicated placement cell, certification from iim skills & preparation for hubspot content marketing certification (usa) & (toles) test of legal english centre cambridge (united kingdom).

Recognized & Aligned Certifications With

gst course with govt of india

What Do You Get?

Join Free Online Demo Session

Master Certification

Global Accreditation, Master Certification from IIM Skills

Practical Learning & Lifetime Access

16+ Hours of Live Online Training, 60+ hours of assignments & 14+ Hours of Internship Lectures along with 50+ Hours of Internship Assignment, Industry case studies. Also get access to all latest content in your learning management system. Access it anytime anywhere.

Alumni Status

Ranked? CWMC Students are hired by Top Writing Agencies, Media Houses & Brands including Fortune 500.

Free Tools Worth INR 35000

Get access to complimentary tools including WordPress Theme, Keyword Research Tool, Landing Page Creator, SEO Management Tool for better search ranking. Use them on multiple websites for a lifetime.

Ranked No. 1

CWMC is Ranked No. 1 Content Writing Courses in India by Media Houses, Top Content Writing Agencies & Top Education Blogs such as Write-Right, Naukri Learning, Contentholic, Careers360, CourseDekho, Advisor Uncle etc.

As Seen in Media

what is content writing course

The Curriculum of Our Content Writing Training Program

Master 30 Types of Writing Skills Through our 140 Hours of Extensive Learning

1 Month Course + 3 Months Internship (Optional)

Types of Writing Skills You will Learn WordPress, Keyword Research, Blogging, Article Writing, Press Release, Product Description, Business Listing, Commercial Page, E-book, Book Review, Copy Writing, Video Script, SOP, Resume, Portfolio, Email Writing, Social Media Writing, Instructional Booklet, Brochures, Flyers, Infographic, Technical Writing 101, Legal Writing, Research Papers, White Papers, SEO On-Page & Off-Page, Publishing A Book (Live), Writing For Times of India, How to Sell Content Writing Services, Search Console & Web Analytics, Affiliate Marketing & Adsense.

Module 1) Introduction to Content Writing

As a newbie, learn various types of Content Writing Skills. In this module, you will learn what is Content Writing based on various businesses and what kind of content is required to create. 

Learning Outcome : 

Tools You Wil Use: 

Module 2) WordPress Web Development

Learn how to set up a WordPress Blog (Free or Paid). The topic covers:

Learning Outcome : Build a strong understanding of WordPress, premium tools and much more:

Module 3) Digital Content (Articles, Blogging, WebPages)

In this module, learn how to create Digital Content such as Writing Online Articles, Blogs, Landing Pages, and product pages for a website. 

Learning outcome:

Tools You Will Use:

Module 4) Copywriting

Learn how to write great Ads Copy that gives 10x ROAS (Return on ads spend) to the brands. You will get a hands-on experience by understanding different types of ads platforms and ads placements. 

Learning outcome: 

Module 5) Marketing Collaterals

In this module, you will learn how to draft, proofread and publish a Press Release, How to Write Content For brochures, infographics, flyers & product descriptions.

Learning Outcome:

Module 6) Email Writing

Learn how to draft great email campaigns such as subject lines, body content and call to action. In this module, you will learn various types of email drafting skills be it business mails, professional emails or internal communication. 

Module 7 Social Media Writing & Video Scripts

In this module, you will learn how to write various social media content & scripts. 

Learning outcome. 

Module 8) Creative Writing

Learn how to write creative content for your Books Fiction and Non-fiction, Poems, Scripts, Dialogue Placements & more. Understand the difference between creative writing audience over copywriting and content writing. 

Module 9) SOP & Business Listing

In this module, you will learn how to write a Statement of Purposes for college admissions. SOP Writing is the highest paying job in the industry. You will not only learn how to write but you will also learn how to acquire clients for SOP work.

Learning Outcome: 

Module 10) Legal Writing

In this module, you will learn how to write legal documents that are commonly used by legal professionals. This course helps you brush up on topics to clear the TOLES Test of Legal English. 

Module 11) Technical Writing 101

Learn How To write Research Papers & White Papers.  

Module 12) SEO (Search Engine Optimization)

In this module, you will learn how to write and rank your content on search engines. The Topic covers On-Page, Off-page & Technical SEO Strategies. 

Learning Outcome

Module 13) Content Marketing

In this module, you will learn how to sell Content Writing Services, the module covers marketing aspects of Content Writing such as how to reach out to the right audience. How to convert leads into high paying clients. The module will give you hands-on learning about various content marketing strategies followed by experts and agencies in the market. 

Module 14) Affiliate Marketing & Adsense

In this module, you will learn how to make your writing profitable. Learn the best affiliates channels you can pick to monetize your content. How to establish Adsense to your blog and earn money through affiliates & Adsense. 

Module 15) Freelance Content Writing

Module 16) Resume Writing

In this module, you will learn how to design the right resume and portfolio. Develop an appealing portfolio to crack a job interview. This module will cover best practices in resume writing and portfolio development.

IIM SKILLS Students Are Working At:

what is content writing course

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Know the complete offerings of our Online Content Writing Course

Key Takeaways of the Content Writing Course at IIM SKILLS

In the current digital age, it is a known fact that content is the king. You cannot imagine businesses on the digital platform without content. Practically speaking, the benefits of content writing are manifold. Taking up a content writing course is of immense value and can open up many career avenues. But what will you get when you enrol in the content writing training at IIM SKILLS?

The key takeaways of the Content Writing Course are:

Master Modules

Through our Content Writing Course, you can master all forms of content, long and short. Whether it is an informative listicle or a viral social media post, learn to play with words and formats.

Article : An article is information/text often published either in print or digital media for consumption by a broader audience. It could be news, research result, or academic analysis. Learn how to write an article; what are the elements and best practices.

Blog : Literally a conversation, blogs are typically by individuals or a group and have an informal undertone. Learn to the weblog, publish your passion and expertise, and share your experiences, all in a style that is unique and reflects your personality.

E-Book : In an era of e-readers like Kindle, Kobo, and Nook from Barnes & Noble, e-books are the norm. An electronic book is nothing but a book that is made available via the digital medium. Learn to write e-books like a pro and capitalize on the e-book market.

Read More Read Less

Ads Copy : Every business needs an excellent ad copy. Ad copy can be your niche if you are creative with catchy punch lines and tag lines and can engage and convince people through words. Learn how to get your target audience to respond and take action.

Business Listing : Putting your business out there online? Learn the dos and don’ts of writing a great professional business listing that packs a punch.

Academic Writing : It is non-fiction writing that has a formal tone and style. Learn how to write clear, concise, structured, and evidence-based academic writing.

Press Release : Do you have to announce new product launches, mergers, and acquisitions, new partnerships, or rebranding? Enter the old-school press release, which is no more old-school when it comes to the channel of distribution. Learn to write succinct and compelling press releases to use them as a branding tool.

Business Writing : In simple words, the goal of business writing is to elicit a business response. Learn the skill of professional communication in all forms; instructional, informational, persuasive, and transactional.

Video Script : Visuals and images are more potent than plain text. That is a no-brainer. All videos are stories, either of a product or a person, and there is no great story without a great script. Learn to write amazing video scripts, from idea to execution.

Product Description : Entice your audience with product descriptions that boost your sales. Learn the rules and power words that go into making epic product descriptions.

Web Pages : Your website is the face of your business and brand identity. Make sure you present it well. Learn to write SEO-optimized high-quality content for your landing pages.

E-mails : Electronic mail is the most potent tool to establish a connection with the customers and get them on board. Learn the structure and format for crafting effective professional e-mails.

Brochure : Consider brochures as versatile marketing tools that bespeak professionalism. Learn how to make them work by striking a balance between the product information and sales pitch.

Social Media Post : Social media posts serve the purpose of brand awareness, lead generation, or customer retention. Hone your writing skills to communicate in a compelling professional manner to create engaging and click-worthy posts.

Digital Infographics : With an overload of plain text that fatigues the eye, infographics are refreshingly welcome. Learn how to strike an equilibrium between the design and information, text, and visuals, to create an integrated, immersive infographic.

Industry Case Studies

Duration : 30 Hours

We have identified top Content Marketing Campaigns in recent times. We have closely observed each of these campaigns and designed 30 hours of Case Studies & Exercises. All these knowledge-gathering lets us create intense & interesting assignments for our Content Writing Training. This extent & span of research is not usually seen in other content writing training.

You will create Realtime Business Case Emulsions in each individual exercise and work on it. A hands-on learning experience to reap benefits from a Content Writing Online program can’t get better than this. The practicality of this program makes us one of the best content writing institutes in India.

Note : We will be adding a few more case studies & share it with all our alumni.

Case Study #1 - Affiliate Marketing

Duration : 15 Hours

Tools you will use:

Case Study #2 - Content Marketing Giveaway Campaign

Excited to Experience Best Content Writing Institute?

Hands-on assignments.

Duration : 60 Hours

IIM Skills course has been designed in such a way that all participants can do every assignment practically during the course. All participants will be working on live projects including web development, social media writing, SOP Writing, Email Writing & using the tools, article writing, blogging, Copy Writing and much more which makes CWMC as industry Best Content Writing Course.

Web Development

Duration : 5 Hours

After successful registration, all participants are requested to buy a domain name & Web Hosting. It is important for every participant to have their internet presence. Every participant will create their website at WordPress.

Writing Various Contents

Duration : 10 Hours

Participants will receive weekly writing assignments including Article Writing, Blogging, Press Release, E-Book, Copy Writing, SOP Writing, Email Writing, Business Proposal Writing etc. These assignments will be evaluated by the faculty & feedbacks are provided before the next lecture.

Without SEO, Content at the website is a ship without a sail. To get ranking on Search Engines you would need to do effective Search Engine Optimization for each article you will write. In this assignment, you will develop SEO Content Writing Skills.

Content Writing

Participants can select topics which they want to write about, in this assignment you will develop content writing skills. You will start writing content as per your weekly assignments, participants are requested to submit weekly assignments before the next session.

Tools you will Use:

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Why Should You Learn Content Writing?

Students:  If you are interested to build a passive income or full-time career in writing industry content marketing is the right domain for you. On an average fresher’s earns INR 25000-30,000 monthly salary.

Entrepreneurs:  Content is the key to success in Digital World if you’re an owner of your website and looking ahead to convert your website visitors into Leads, Sales or Buying Product Online then Content Writing Training is for you.

Digital Marketers/Marketers: Content is the key driver of your effective online marketing campaigns. Learn how to design and deliver the killing content marketing campaigns.

Everyone Else: You could be Housewives, College Dropout, Blogger or Content Writer  if you are interested to learn a skill which can help you to work from home or building

up passive income, content development course is for you.

Upcoming Batches for Content Writing Courses

Weekdays batch, to be announced.

Tues & Thur - 8:00 PM - 10:00 PM (IST)

Sunday Batch 02nd April 2023

Sunday 10:00 AM - 2:00 PM (IST)

100% Money-Back Guarantee: If you do not like our course, you can claim a 100% money return after your first session.

Certification Fee:  Price included exam and certification fees for CWMC.

Group Discount:  10% group discount on 3 or more registration.

Benefits of An Online Course.

The terms “virtual classes,” “instructor-led online sessions,” “webinars” are ubiquitous today. but there are many differences between online learning and learning in the traditional classroom setting. there is a boom in online learning or e-learning as we know it. this is especially true for up-skilling courses. more recently, the shift to learning online has been dramatic and impactful in many positive ways. if you are uncertain and indecisive about taking up an online content writing training, here are some reasons to consider it., top-notch trainers.

With online content writing training, be assured of the best-in-class trainers. The trainers themselves may belong to another locality or even another city. Since all the teaching is online, it does not matter where the trainer is and allows institutes to hire the best in the industry.

Interactive with Individual Attention

There is a better scope of personal interaction and one-on-one attention since the online courses take only a minimum number of students in each batch.

Online learning saves time for everyone involved. Be it the mentors, students, or working professionals, online courses make time management more effortless. With the flexibility of time and batch, working professionals and students can find a convenient time and take up the course.


Since even organizations do not spend much on maintaining an elaborate infrastructure with classrooms, computers, a physical library, etc., they can offer courses at much more economical pricing than classroom training. Online courses are most certainly cheaper than classroom courses. You save not just on the course fee but the commuting fee as well.

Learn Anytime, Anywhere

Sometimes, the best institute for a particular skill is not always the nearest one. At other times, you might wish to learn from an institute that is popular but with no branches in your city. Online courses obliterate the need for travel. They help you learn from the comfort of your home, at any time and from anywhere. You could be from a remote town or city yet have access to learning from the best institute with the online approach.

Missed Class Back-Up

When you miss a session in the classroom setting, you do not have any back-up. At the most, you may be allowed to attend another session of some other batch to cover up what you missed. The online courses have video recordings of every session and will enable you to access these recordings any number of times. Online learning is learning made accessible to all.

Resources and Platforms

Additionally, all the learning resources are also online, and you do not spend much by way of buying reference books, etc. The online courses provide online resources like guides, e-books, PPTs, video recordings, and blogs. All of the resources are accessible at any point in time through the dedicated learning management system. There are various platforms to host online classes such as Zoom, Google Classroom, and Skype.

Do You Need Any Help? Talk To An Expert Now

Get Industries Most Trusted Certificates

New IIM SKILLS Content Writing Master Course Certificate

Certified Content Writing Training Certification Process


On successful registration, you will get access to 1 month (CWMC) course, pre-reading material.

Select Your Batch

Our Certified Content Writing Master Course comes with Weekdays (Tues & Thur) and Weekend (Sunday's) option. You can select one day to master the skills.

You need to attend a minimum of 70% of classes through live or recorded lectures to appear for the certification test. If you fail to meet the minimum class attendance you will not be allowed to give an examination.

Note: Video Recording is calculated in your attendance.


All exams will be conducted online, you can appear for these exams during weekdays or weekend. Exam results will be shared within 3 working days from the given date.

Certificate copies will be delivered within 15 days of your results.

Internship (Optional)

Participants can take our non-paid virtual internship. Participants need to Qualify for our internship test.

* 3 months internship. * Participants would need to provide minimum 8 approved articles. * Internship Certificate will be provided.


As a skilled professional, you will be approached for doing freelance work. There are numerous sites offering freelance work. You will be trained how to grab those opportunities, apart from this our program will help you how to create clients proposals.

Placement Support

As a Leader in Content Writing Education, we are approached by every organization for their hiring needs. Our Master Graduates will be provided with interview assistance once they qualify for the interview.

Note: IIM Skills do not promote Job Guarantee.

Happy Graduate

Now You Can Do:

1) Work from Home. 2) Set up your content marketing agency. 3) Build your individual brand. 4) Step forward towards your entrepreneurial dream.

Interested? Lets Start With

Talking To an Expert

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Alumni's Review's


IIM SKILLS is definitely the best online course for content writing in India. It is one of the most coveted educational institutes today and offers a comprehensive understanding of the content writing industry. One of the most important things that a content writer has to keep in mind is the essentials of search engine optimized writing. It plays a vital role in the entire writing and marketing process. Our mentor clearly explained how keywords should be incorporated in our writing to get the best results on search engine pages. There are assignments every week to complete.

Those assignments can help immensely because they give us clarity on content writing with practical examples and projects. There are so many varied writing tools available on the internet that polishes and embellishes our writing. IIMSkills introduced me to a number of those tools. If you want to understand the nitty-gritty of content writing, then IIM SKILLS Content Writing Master Course is the course for you.

Jayeeta Mukherjee

Alumna at IIM SKILLS, Kolkata West Bengal

what is content writing course

The Course Was Really Good To Understand Overall Content Strategies & Developing Great Content Marketing Skills. If you are looking for a more hands-on approach, IIM SKILLS is the place for you. The online sessions are interactive, with every doubt cleared on the spot, and with building a website, you can do the trial and error and learn practically what works how.

From web development, a little bit of designing, learning SEO, types of content, conception, execution, and distribution of content, you can learn it all at the power-packed Content Writing Master Course. The institute makes you job-ready in the real sense.

Shefali Oberoi

Head of Marketing, Coursedekho.com New Delhi

At IIM SKILLS, I learned that Content Writing and Content Marketing are two sides of the same coin. I was blissfully unaware of how things work on the digital medium, the dos and don’ts of writing online.

One of the things that worked great for me at IIM SKILLS is the fact that I am from a city with not many institutes offering a content writing course. Yet, the online approach allowed me to take up the best course in the country.

Also, I learned a great deal about SEO from the trainer, Mr. Vaibhav Kakkar, who has an ocean of knowledge about how things work online. Learning from the experts always helps. I admit, building a website did sound very intimidating, but again, the adept Mr. Vaibhav Kakkar helps you sail through the process with the utmost ease.

Aarti Kalra

Freelance Writer, Bangalore

what is content writing course

Commonly Asked FAQ's for Content Writing Course

What is content writing.

Content Writing is a skill to communicate content (words) and publish it on numerous channels. In conventional form, the content was distributed at newspapers or limited channels, however, in the modern Digitalization world Content is distributed at various channels like Google Search Engine, Emails, Social Media.

The one who writes that content is a content writer . Given content writers are high in demand in the corporate world content writing skills are necessary to build.

Why should I learn from IIM Skills?

IIM Skills is known as Best Content Writing Course Institute. We have been delivering successful batches since our inception. There are various reasons you must consider IIM Skills to Learn or Master Content Writing.

What if I miss your lectures?

Don’t worry, we record all the classes you can complete your lecture with a recorded session, or else you can join us in the next live batch.

Moreover, you get lifetime access to our courses, you can join our upcoming lectures at no extra cost.

How can I claim my refund?

We have given 100% peace of mind to all students with an assurance for a money return. If you do not like our course after the first session you can ask for a refund.

Is this course available in classrooms?

No, we only have online live classes. We do not teach in traditional format due to many positive reasons.

How will I be learning Content Writing Practically?

This course is a 100% practical course. You will be taught in the below format.

Can I Learn Content Writing Course from anywhere in India?

Absolutely Yes , given it is a live online classroom course you can learn our content writing course from anywhere like Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune, or the Middle East like Dubai, Oman, Muscat. You could be living anywhere in the world, not just in India. you can learn from our online content writing courses.

How Many Words A Day Should I Write?

As with any good habit cultivation, diligence and perseverance is the key to writing as well. If you want to write for the web, on the digital medium, you need to get used to writing long-form content. While there is no particular recommended ideal number of words per day, it is a good idea to start small but be consistent.

You can create a habit of writing 500-100 words a day and take it further depending on your career path in the content writing industry. The more you write, you will find that ideas flow freely; it boosts your confidence as a writer and improves your writing.

I am layman, do you think I can learn this?

Of Course Yes , people who are doing our content writing course come with no knowledge about it. Our program is designed in a way that every layman becomes pro in Content Writing right after completion of all assignments and lectures of the CWMC Content Writing Course.

Do I need any IT knowledge for Web Development?

No, a basic skill is required to build a website at WordPress. You may surprise on the first day of your lecture you will have your own created website live at Google.

Is this content writing course with 100% placement assistance?

We offer job placement assistance around the globe which means interview assistance. We at IIM Skills do not promote job guarantees.

My English is not that Good, can I still pursue Content Writing Course?

Of course yes, content creation in vernacular (regional) languages is increasing day by day. If you study CWMC Content Writing Course you can opt for jobs in regional content creation. Example newspapers, blog writing, article creation.

Does this course has Degree or Diploma in content writing?

Our Master program is a certified course that does not give you a Degree or Diploma. You will be rewarded with Content Writing Certification from IIM SKILLS.

Do I need to spend anything extra than the Course Fee?

Yes, you would need to buy domain name .com or .in which costs between INR 500-700, and also web hosting which will cost you INR 300/month.

If you are not interested to set up your own website you can share it with us, we will help you.

Can you brief more about HubSpot Content Marketing Certification?

HubSpot Academy offers Globally Renowned Content Marketing Certification at no cost, headquarters in Cambridge, Massachusetts USA. Our CWMC students can appear for the Hubspot exam after completion of their program.

What skills does a content writer need?

While you need to have good English, it is just one of the qualities of a good content writer. Some other qualities you must acquire if you do not have them already would be:

All of these can be acquired and learned as you practice writing.

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Other FAQ's

What is content writing course.

To learn Content Writing there are courses designed by professionals around the world. At IIMSKILLS Content Writing Course comes with Master Certification. Our Content Writing Course just does not give you learning about How Content Writing Works, however, our students do this practically in the training.

What is the mode of training at IIM SKILLS?

The mode of training at IIM SKILLS is online. In the Virtual live classroom setup, you get to work on real-time projects and assignments and get your doubts cleared there and then. 

The online content writing course at IIM SKILLS is interactive and immersive in nature. The learning approach is dynamic and provides the scope of having a 1-1 conversation with the mentor, and discussions with your peers. 

How many types of Content Writing are there?

There are various types of Content Writing available like scriptwriting, book writing, business writing, website content writing, ads copywriting, creative writing, ghostwriting, E-Books writing. One can find Content in the form for words, voice, blogs, articles, podcasts, infographics etc. 

Is there any course for Content Writing & Why I should Opt.

Yes, while you are searching for any course for Content Writing you have landed to Asia’s Leading Content Writing Training Institute. IIMSKILLS has successfully trained 5000+ Professionals since last 5 years in Mastering Content Writing Training.

How do I start Content Writing?

One can start Content Writing very easily. If you know how to start writing content at the website you can start publishing it, however, if you are unsure about how to write Content you can start content writing by taking up a professional training program like IIMSKILLS CWMC.

What is Content Writing job?

A Good Content Writing job is that pays you at least INR 25,000 to 35,000 every month or if you are a freelance service provider it should pay you at least 50 paise per word written by you. On an average, if you write 1000 words article you should be paid INR Rupees 500 or else $ 8-10.

How can I become a good content writer?

To become a professional Content Writer who can call himself a Good Content Writer you would need to follow basic guidelines.

How do I become a freelance Content Writer?

To become a freelance Content Writer you need to drive trust to your audience. People will be ready to give you projects only when you have a good website or a blog. When you have written up some good content and those are ranking well on the Internet. 

How Can I learn Content Writing at Home?

To learn Content Writing at home you can opt for Live Online Content Writing Course with IIMSKILLS. As a student, you get access to the course study material for a lifetime along with lifetime access to the live classes as well. In case you want to re-sit in any of the class again you can do that without any extra cost.

How do I start Content Writing Business from Home?

To start Content Writing Business from home you must have a couple of things in hand before going ahead and hitting the market. 

In our CWMC except for taxation part , we guide you about everything.

Is there flexibility in batch timings of the online content writing course at IIM SKILLS?

Yes, you get flexibility in your batch timings for the online content writing course at IIM SKILLS. If you find it difficult to attend the classes in a particular batch, you can always request to shift to another batch. Your request will be taken into consideration and will be accepted subject to terms and conditions. 

What makes the content writing course at IIM SKILLS the best?

IIM SKILLS is one of the pioneer institutes that has transformed the industry with the online comprehensive content writing program. The training not only provides students with extensive knowledge of content writing but teaches them to embrace a mindset that helps them thrive in this dynamic, ever-changing, content writing domain. Our students are not scared to take up challenges and fulfil them with full sincerity and dedication. 

Will this course be beneficial to me if I am interested in Creative Writing?

If you are into creative writing, this course will help you to understand the nuances of writing in general. You will imbibe knowledge regarding the technical aspects of writing as well. Another thing to remember is every type and genre of writing requires a high level of creativity to make it interesting and appealing. Hence, the course has been designed by experts in such a way that is going to be helpful to nurture your creativity no matter the genre of writing you wish to pursue. 

Who will lead my Online Content Writing Course?

Our program is created by industry leaders. Your lead faculty will be the Founder & CEO of IIM SKILLS and other industry leaders. Please be assured while attending an online content writing course if you face any challenges your lead faculties will be available to solve your doubts during their working hours.

Is there an exam for course completion at IIM SKILLS?

Yes, after you finish with the course curriculum you will have to sit for an exam. Upon successful completion of the exam, will be given the content writing master certification (CWMC). The questions are MCQ and you have to complete the exam in a designated time to qualify and get the certificate. 

How do you become a creative content writer?

To become a Creative Content Writer, you must write content in a creative poetry way. A Creative Content Writer is a right opposite of writing content like journalism, articles or blog.

Why should I choose IIM SKILLS for Online Content Writing Course?

IIM SKILLS Content Writing Course offers an internationally accepted certification which gives the students an edge over their competition. 

Some other factors are as follows:

Practical Assignments : The practical assignments are extensive and cover a variety of topics like Content Types, Content Structure, SEO Optimization, Content Tools, Website Development And Designing, WordPress Plugins. You learn about various tools like keyword research tools, plagiarism detection tools, Grammarly, Hemingway to be able to create impeccable content. 

Placement Support : There is ample placement support for students of IIM SKILLS once they complete the course. IIM SKILLS has the reputation of being the best content writing institute. Different industries approach our institute to hire prolific content writers. IIM SKILLS also offers soft skills training and interview assistance. 

Post Placement Assistance : Once you are a student of IIM SKILLS, your association with the institute remains even after the course is completed and you get your certificate. Moreover, the learning management system is available to you for lifetime access. The support desk for IIM skills helps you with your queries and you get the opportunity to go through updated content in the LMS whenever you want.

High-Grade LMS : The learning management system (LMS) of IIM SKILLS is one of the best e-portals that you can derive benefit from. Apart from all the video recordings available in the e-portal, you get access to the newest content, information on tools, and knowledge of the content writing industry. You also have important case studies, course materials, and reference materials in the LMS. That helps you to refer to these resources when you hit a roadblock in your content writing journey. This holistic approach of incorporating all the important links and resources in the LMS for your benefit is one of the main reasons why IIM SKILLS is considered one of the best institutes for content writers

What are the best benefits of the IIM SKILLS Content Writing Course?

IIM SKILLS content writing course is a comprehensive program that packs in 16 hours of comprehensive lectures in 4 weeks of live virtual classroom training. The course helps you to grasp the important concepts of the content writing domain like website development, keyword research, user interface. This course is also packed with value providing you with comprehensive training on using content writing tools, understanding Google local pages setup, content distribution with the help of email, social media content, and many such significant elements. 

Some of the salient features of the online content writing course at IIM SKILLS are as follows: 

How does your course help to become a content writer?

To become a Content Writer we have Master Program called Content Writing Master Course which is 16 hours of hands-on training, 60 hours of practical assignment during the training period. Throughout the course, you get support from the trainer. You will learn, submit and get feedback every week from the trainer directly.

How much blogging is covered in your course?

Content and Blogging Courses are almost similar to each other. Our program covers blogging training to an advanced level. Majorly our students do blogging in the area of their interest like fashion blogging, food blogging, and travel blogging.  

Will I get Freelance Projects help To Get Clients From US & UK?

Unlike, typical sales-oriented education institutions we don’t want to give you a false promise. Getting a freelance project from the USA or UK is not that easy as being promoted by other institutes. It’s a long term process and you need to give constant efforts to achieve that. 

At the same time, we will help you to learn how to grab clients from the internet without any location restrictions. 

Note : There are few institutes out there promoting Fake Affiliations from the US & promising international clients after completion of their program. We strongly recommend thorough research before taking admission.

How much time does it take to complete the content writing course from IIM SKILLS?

The content writing course at IIM SKILLS is 4 weeks (1 month) of intensive virtual classroom program that incorporates 60 hours of practical assignments, 16 hours of lecture, and more than 10 hours of internship lecture. 

After completion of the four weeks of extensive training, you will appear for your exam. You can also opt for the internship program for 3 months where you will have to write a specific number of articles. These articles will showcase your writing skills and will act as a portfolio to bolster your resume. The internship will further provide you with the experience of exploring the profile of a content writer firsthand before you start your first job as a content writer. 

Is it possible to learn Content Writing From Home?

Yes, content writing courses online help you with understanding the fundamentals and the advanced concepts with full clarity. Therefore, it is very much possible to take up a content writing course from home and become a pro at it. You get access to all the latest information and knowledge about content writing through these courses. The two things you require are internet connectivity and a device like a computer, laptop, or tablet. A phone is not recommended due to its small screen size. You won’t get the most out of the course.    Every aspect of a content writing course starting from teaching you to giving you feedback on your progress is covered in online content writing courses. Hence in today’s world, it is most advantageous to take up content writing courses online and start working in the content industry from home. 

Will I get a guaranteed internship opportunity after I complete the content writing course?

Yes, IIM SKILLS offers a guaranteed internship for three months after the completion of the content writing course. However, the decision to take up the internship is your choice. It is not compulsory but recommended for your overall growth as a writer. 

Can I watch your demo session?

yes you can join our next online content writing course demo session on Thursday at 3 PM or else you can watch our recent demo session recording

Which one is better offline or Online Content Writing Courses?

Online Content Writing Courses are more flexible to learn and it provides many advantages such as saving your time, money and energy that you can devote to gain practical experience. At IIM SKILLS our online content writing courses are well planned to ensure participants can learn the entire course along with the flexible internship program.

What about post-course assistance?

The post-course assistance is one of the best features of IIM SKILLS. You get lifetime access to the learning management system which is regularly updated with relevant content. The support team is always available for you in case of any queries or confusion even after you have completed the course. Whether you want to start your own content writing agency, want to become a freelance content writer, an entrepreneur, or a digital marketer specializing in content marketing, IIM SKILLS will assist you whenever you face a challenge. 

Is IIM SKILLS trusted by corporates?

Yes, corporates trust and recognize the IIM SKILLS content writing certification and can offer you great opportunities for a fruitful career. The students of the IIM SKILLS Content Writing Master Certification Program are working in eminent corporate organizations like Amazon, HTC, IBM, Genpact, Dell, and many more. 

What kind of job opportunities will I get after completion of the content writing course from IIM SKILLS?

Our program is known for being the well-structured content writing courses available in the industry. We provide a 100% interview guarantee to our students once they complete the CWMC Program. To get the job, students need to have their portfolio and in the program, we help students to develop that. Apart from this, we guarantee students a non paid internship to further excel in the content writing industry. During this internship program, students publish their books with Kindle and other platforms, they write for Times of India blogs. They Learn in-depth SEO, web analytics and the most important subject how to sell content writing services as an agency or freelancer.

Are there placement opportunities available after completion of the course at IIM SKILLS?

Top content writing agencies, brands, and corporate organizations collaborate with IIM SKILLS for placement opportunities. After the assessment of your writing skills, you will be offered job placements. You’ll also be given interview assistance once you qualify for an interview in any organization. 

What are the key things that I will learn from the CW Master Course at IIM SKILLS?

The most important takeaways from the course at IIM SKILLS are as follows:

Is Content Writing a good career?

Content is King, Content Writing will always remain as the best career choice in this Digital World. When you search on the Internet about anything you see Ads, SEO Results and Google Local Listing. All those written words are form of Content Writing and without Content Writing Knowledge these job roles are incomplete. To answer your question is Content Writing a good career, yes it is .

How do I become a content writer with no experience?

To become a content writer with no experince you can either start writing and increase your knowledge or else you can participate in a short program like CWMC offered by IIMSKILLS.

What is SEO in Content Writing?

SEO is the most crucial learning in Content Writing. If you do not serve your content with proper SEO it has no use. SEO in Content Writing helps you to identify the right topics, increases chances for you to come in front of people when they search for the topic or subject you have published through your content.

In today’s digital frenzied world, an SEO-content writer is in great demand. SEO-friendly content gets noticed and read. The rest of the content gets relegated to the background. It rarely ever appears on the first few pages of the search engine. So, learning SEO and integrating it into your content writing is of paramount importance.

Basic SEO rules for content writing include researching keywords, integrating them into the copy naturally, incorporating scannable headlines, and keeping the content well-structured. You can learn all of this and more in our content writing training at IIM SKILLS.

How do I Learn SEO Content Writing?

If you are a student in IIMSKILLS Content Writing Master Course, you do not have to worry about it. Our Course covers in-depth SEO Content Writing Knowledge. You will do it hands-on with us during your course tenure.

What are the SEO Tools?

SEO Tools are the tools which help you to do site SEO, find the right keyword, check the user experience and to make your website eligible to get ranked by Google Webmaster.

What is the Salary of Content Writer in India?

As per the recent report shared by Payscale , an average fresher in Content Writing industry earns INR 25,000-30000 and experienced professionals earn at least INR 40,000-50000. Salaries for Content Writers in India varies on the parameters like writing skills, the industry you are writing for, your academic background.

What is the basic qualification required for the Content Writer?

There is no specific qualification required to become a Content Writer other than good writing skills however Content Writing Jobs definitely demand a graduate or above to hire a professional in the corporate world.

How do I practice Content Writing?

Practice Content Writing means to write more and more every day. There is no better way to practice Content Writing other than writing, publishing and repeating the process. 

How can I become a content writer in India?

India has abundant opportunities for Content Writers, to become a Content Writer in India you can start by taking up Content Writing Course from IIMSKILLS or else you can try writing your first blog at someone website. However, learning a content writing course is like proofreading before publishing content at your website.

How do I get a job as a Content Writer?

Content Writing Jobs can be found easily at Job Portals like Naukri and Shine for the big cities like Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune and abroad like Singapore, Dubai, Oman, Muscat & The United States.

If you undergo any professional training programs for Content Writing you get a job as a Content Writer very easily as most organizations prefer hiring directly from an institute vs going out and finding talent over job portals. 

Will I get a lucrative job after completion of the course?

After you complete the course, based on your skills you will be given placement assistance. You can be hired by top writing companies, digital marketing agencies, media houses, and corporate brands including Fortune 500 companies. You have to be sincere and dedicated to creating original, plagiarism-free content to be considered a worthy candidate for a job position. 

How much time I need to devote in an Online Content Writing Courses?

We expect our participants to give at least 1 hour a day apart from the weekend/weekdays online content writing courses delivery. Our Online Content Writing Course (CWMC) will ensure you have a great learning experience if are committed to write at least one hour a day.

How much should a content writer charge?

Content Writers should charge on the basis of their writing skills at least 50 paise per word to 2 rupees depending upon the client, topic and recurring business you are getting from the client.

Will my lack of proficiency in English be a hindrance to my learning?

Understanding basic English is the prerequisite to enrolling in the IIM SKILLS content writing course. However, you do not have to possess advanced English language skills. Moreover, the online content writing course at IIM SKILLS will help you to become a content writer. It will hence, provide you with the essentials of English language skills. You will also get tips, tricks, and strategies to improve your understanding of the English language so that you can go on to become a successful content writer with an excellent grasp of the language. 

Will the content writing course from IIM SKILLS bolster my resume considerably?

The content writing course from IIM SKILLS will help you to strengthen your resume to a great extent. Since you will be learning the nitty-gritty of content writing it will be immensely beneficial for you. Right from creating your own website at WordPress, understanding the fundamentals of designing and planning your website, and content creation you will have pertinent knowledge when you apply for content writing jobs. The program covers in-depth knowledge to write & execute content writing within the training.

Will you share some reviews of previous students from the Content Writing Course at IIM SKILLS.

We will be more than glad to share the experiences of our previous students who have benefited from the course at IIM skills. Please  click here  to read about student experiences and what they feel about the online content writing course and its curriculum. 

How to Enrol as a student of the content writing courses at IIM SKILLS?

The steps to enrol as a student at IIM SKILLS is as follows: 

How frequently program is updated?

Content Writing is a vast and growing subject. Being both an art & science, the syllabus of Content Writing Courses must keep being updated. The regular updates keep IIM SKILLS Content Writing Program a league apart from that of other Content Writing Institutions.

In this Content Writing Master Course, commonly called the CWMC training, our approach to Content Writing training is exhaustive. You will learn various techniques of Developing Various Types of Content through a series of 12 Modules.

The number of modules in this program for each subject will vary based on the importance and effectiveness of each writing pattern & style. Around 3 modules will typically be delivered in one week. For you to learn all the modules of Content Writing in the duration promised, we will conduct multiple online classes every week during weekdays & weekends (according to the batches) you will select.

We believe that taking up online sessions is the best way to get trained in the Content Writing space. You will get lifetime support sessions as part of promises from IIM SKILLS.

IIM SKILLS experience in the professional training industry is since 2015 , along with the apparent requirements of learning Content Writing makes the case clear for the CWMC course to be the best in the industry. Since all of the research and application on Content Writing takes place online, you have to be on this platform to learn.

How will you know if you are a good writer?

Writing is subjective, and you cannot compare any two writers. Every writer will have a unique style. Most traits of good writers can be developed over time, but some tell-tale signs indicate, writing is your cup of tea. Here is a small checklist:

Will I get recorded sessions of the classes for revisions?

Yes, of course, we record every session and we provide lifetime access to our students for live courses and recorded classes through our well-known learning management system. Internet writing keeps changing in the modern world and to ensure our participants are always updated we provide them with this facility of attending or repeating our content writing courses end number of times at no extra cost. You just need to update the relationship manager about your repeat participation over an email and you will get access to the next available batch.

Will this course be beneficial to me if I am interested in Copywriting?

The course will cover a wide variety of writing genres, copywriting is one of the vital topics. You will learn to create impactful content, and weave storytelling into your copy for better results. You’ll also research and explore diverse niches for content and copywriting. 

Is there eligibility to enrol for the content writing course at IIM SKILLS?

To enrol for the IIM SKILLS Online content writing course, you have no eligibility, cut-offs, or educational qualifications  to comply with. You just need to be diligent and up-skill yourself with this course. Whether you are a homemaker, a retired person, a college dropout, a marketer, a salesperson, or belong to any other industrial sector, you can sign-up for it and start your journey towards becoming a very successful content writer. 

What happens If I can’t attend the virtual lectures?

IIM SKILLS enables you to access lectures that you’ve missed at any point in time. The lectures are all recorded and you get access to it soon after the actual class is held. You will be able to access this recording through the learning management system of the institute. So, even if you miss a lecture or are unable to attend part of the lecture, you will never miss out on any session. 

Will I be able to see some proof of the batches of a content writing course at IIM SKILLS?

Yes when you visit IIM SKILLS Website, you will be able to see the alumni reviews and how they have benefitted from the course. You can also check our participant’s reviews on IIM SKILLS Youtube Channel, Quora, Google Reviews, Trust Pilot etc review based platforms.

Which is the Best Content Writing Course in India?

There are many content writing courses in India and each course has its USP to be claimed as Best Programs. Here are some of the exclusive features you get at IIM SKILLS that makes CWMC programs the best for the writers.

Given the fact, our participants are welcomed by the top writing agencies in India like Brandholic, Contentholic, SOPPro, Write-Right, Estorttellers for their regular hiring needs.

How much is the fee for Online Content Writing Course at IIM SKILLS?

Content Writing Master Course fee is INR 14,900 + 18% applicable taxes. You can book the upcoming event here…

Will I get industry valid certification after completion of the course?

Yes, the CW Master Certification is industry-validated and the curriculum is regarded as one of the best in the category of content writing courses online. 

IIM SKILLS Content Writing Master Course Certificate Copy

What are some recognitions earned by IIM SKILLS?

IIM SKILLS has been featured in leading brands and top media houses like Mid-day, The Statesman, DNA, Prime Time, Times Of India, Observer, Higher Education Digest, and Indian Daily Post. They have also been mentioned in some of the most eminent career blogs like career 360. 

IIM SKILLS is also partnering with various top business schools and working to launch joint certifications with them in different fields like finance, marketing, entrepreneurship, and artificial intelligence. 

Top corporate brands like BMW, Amazon, Dell, Genpact, IBM, and Barclaycard are just some of the eminent names that trust IIM SKILLS for their superior course curriculum and impeccable training approach. The Content Writing Course designed by IIM SKILLS is industry-validated Content with top writing agencies. 

Will we have live virtual sessions?

Yes, the master content writing course at IIM SKILLS is interactive in a live virtual classroom setup. Through immersive learning, in the live classroom sessions, you will get knowledge on all the facets of content writing and will get lifetime access to complementary tools. These include keyword research tools, landing page creators, and SEO management tools. 

What is an LMS? How to access it?

An LMS or learning management system is any E-portal, a software that helps to integrate all the elements of a course to create a holistic experience for the students. The LMS houses course materials, relevant case studies, important information related to the courses and can be used to store and deliver vital knowledge to the students at any time anywhere. You can track, analyze, and implement changes to the LMS providing the best experience to your students. 

Access to the learning management system at IIM SKILLS will be given to you once you enrol in the online content writing course. Once you get your username and password for your LMS, you will be able to log in with the link provided to you on your registered email address. Log in to your LMS from your phone, tablet, or personal computer with the link provided, and you’re good to go. 

Can you provide some details about IIM SKILLS as an Ed Tech company?

IIM SKILLS is globally recognized as one of the top Ed-tech institutes offering a variety of online courses. In the 6+ years since its inception, IIM SKILLS has trained more than 15000 students from 35 + countries. They have conducted more than 2500 training with faculty members who have 10+ years of relevant industry experience. 

The blog provided useful tips, strategies, and guides for career enhancement. After reaching a million people through the blog, IIM SKILLS successfully launched the first full-fledged online content writing course that paved the way for intensive content writing training online. 

Will the online content writing course warranty the same credibility as that of a classroom-based course?

Yes, absolutely. In fact, in the wake of the pandemic, students from all streams are opting for online courses as opposed to classroom sessions. There are various reasons for it, most prominently the flexibility of time and the convenience of learning from the comfortable ambience of your own space. 

IIM SKILLS being the leading edtech institute in India offers industry-validated, internationally recognized content writing certification. Content writing courses online have the same credibility as that of courses in a reputed physical institution. All you need is valid accreditation which will help you to land the perfect job for you. 

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If you're just getting started with writing and looking for a comprehensive suite of courses, Coursera offers great options. The Writing for Business course provides a good foundation for clear and effective business writing. For those interested in honing their editing skills, Writing, Editing, & Words and Writing, Editing, & Structure cover writing process, drafting and revision for maximum clarity. Writing Your World and Writing About Ourselves focus on creative writing development with personal and fictional stories. ‎

What are the best advanced writing courses? ‎

For those looking to take their writing skills to the next level, Coursera offers excellent advanced writing courses. The Just Reading and Writing English course is a great resource for anyone wanting to brush up on their reading and writing skills. Additionally, for those looking for more in-depth grammar instruction, the English: Writing and Grammar: Adverb Clauses , English: Writing and Grammar: Noun Clauses , and English: Writing and Grammar: Adjective Clauses classes provide comprehensive instruction. Finally, Copy of Glasscock: Writing: Grammar & Style delves into the art of editing and revising, allowing users to learn the more nuanced aspects of writing. ‎

Why is it important to learn to write? ‎

Alongside verbal communication and body language, writing is one of the most essential forms of interpersonal communication. In the workplace, strong writing skills allow you to send persuasive emails to your boss or clarify complicated instructions with coworkers. In your personal life, writing allows you to keep in touch with friends and family members via texts, social media posts, or traditional letters.

Not all writing is intended for interpersonal communication. Sometimes you simply need to write to organize your thoughts or record information for later use. Writing things down by hand can also improve your memory retention and understanding of a subject. ‎

What are typical careers that use writing? ‎

Writing is an essential skill if you want to pursue a career in a field such as copywriting, journalism, technical writing, or scriptwriting. Copywriters use their writing to persuade audiences to try a service, buy a product, or participate in an event. Journalists write about current events, and their work can help people make informed daily decisions. Technical writers break down complex processes into more concise and easy-to-understand text. Scriptwriters, novelists, and poets produce artistic works that entertain, inspire, and inform audiences. Artistic works can also challenge viewers to explore a new perspective.

Many other career paths are also writing-intensive. For example, public relations specialists need to constantly communicate with the press and public in media releases, and scientific researchers often have to record and share their findings in academic papers. ‎

How can online courses on Coursera help me learn about writing? ‎

Online courses on Coursera will help you learn or brush up on the basics of spelling, grammar, and sentence structure. Mastering these elements of writing gives you a foundation to build on. Courses in storytelling take your education a step further, offering lessons on crafting coherent and creative narratives. Other courses focus on more specific areas of interest, such as technical writing, poetry, journalism, and personal essays. You can take the lessons at your own pace and work on the lessons from anywhere that has internet access. ‎


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Content Writing

What Is Content Writing?

Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

Why Is Proper Content Writing Important?

When most people hear “content writing”, they think “writing articles”.

However, writing content isn’t just important for blog posts.

In fact, content writing is important for all types of different content formats, including:

Or put another way:

Writing is the foundation for pretty much any content that you publish.

Best Practices

Create an outline.

Creating an outline is a GREAT first step in the content writing process.

Outlines help your content come out better for two main reasons:

First , outlines force you to put all your thoughts down in an organized way (rather than writing everything off the top of your head). Which really speeds up the writing process.

Second , outlines usually lead to a much better structure for your content. That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing.

Plus, because you have an outline, your final content will hit all of the major points that you set out to before you started writing.

So: how do you actually go about creating an effective outline?

Here are three main strategies that work well:

Backlinko – Guides collage

So when we start working on a new guide, we use a lot of the structure from our existing guides as a base.

For example, let’s say you’re about to write a guest post about the keto diet.

Well, you’d want to type “keto diet” into BuzzSumo to see what’s already done well.

BuzzSumo – "keto diet" search

Make It Easy to Consume and Share

Content that’s super easy to read and share is of the keys to great content .

You can have a post written by the world’s top copywriter. But if that post is hard for people to consume, no one will read it.

Here are a few tips to help make your content easier to consume, skim and share.

Keep it Snappy, Rich and Entertaining

Whether you’re writing about content creation or cars, your writing needs to grab (and keep) people’s attention .

Otherwise, they’ll click over to something else.

How you grab someone’s attention depends on the format you’re working with.

When I create videos, I use “Family Guy moments” throughout the video. These are little asides that add some humor to and spice to my video content.

what is content writing course

And when I write videos, I focus a lot on formatting and layout.

Specifically, I try to keep my paragraphs short:

Backlinko video script

I also sprinkle in visuals and screenshots to mix things up.

Visuals and screenshots in video

And if you’re about to sit down and record some audio, you want your lines to be short and snappy. You also want to avoid parenthetical statements. Content in parenthesis is easy to follow when you’re reading it. But you can easily “lose the thread” if you’re listening to your audio as a podcast.

In short: your final content needs to be super engaging to work. And no matter what format you’re working with, that starts with the content writing process.

Quotable On Social Media

According to a study that we conducted, very few blog posts get shared or linked to .

And to increase the odds that your content ranks in search engines and gets shared on social media, add shareable quotes.

For text-based content, this can be a statement that you highlight in your post.

Post with highlighted statement

And if you’re making a YouTube video, you can pull out a short snippet from that video to share on LinkedIn.

LinkedIn post with video snippet

The important thing here is to have these quotes ready before you publish the post. Then, highlight them in your content.

Choose Interesting Angles

With 2.3 million blog posts going live every day , you can’t just publish something generic and expect a wave of visitors.

Instead, to get traffic to your content, it needs a compelling angle.

An angle is simply the hook that makes your content stand out from all the others on that topic.

Your angle can be a personal story. A bit of controversy. Or something that simply looks better than what’s out there.

The angle you go with depends on your target audience.

For example, when we published our guide to becoming an SEO expert , our 8-bit design helped it stand out.

Backlinko – SEO Expert Guide

Make It Actionable

For most niches, your content can’t just be entertaining.

And it’s not even enough for it to simply be informative.

For your content marketing to work, your content needs to be super useful .

Here’s how:

Our SEO audit post is a great example of this.

Backlinko – SEO site audit

Make it Trustworthy

For people to share and link to your content, they need to trust it first.

And while design factors in to how much people trust your content , your writing plays a big role too.

Here are a few tips to make your content more trustworthy.

For example, whenever we write a guide, we add lots of stats and references.

Post with stats and references

Here’s an example from our blog.

First hand experience example on Backlinko

Give it a Magnetic Headline and Introduction

Most visitors only spend 15 seconds reading an article before leaving.

With such a short window of time, your headline and introduction are incredibly important.

Here’s how to create headlines and intros that work:

Long headlines are correlated with increased social sharing

Note how these bullet points aren’t topics . They’re benefits that someone will get out of reading and implementing what’s in the guide.

The Definitive Guide to Writing Blog Posts : I recommend sending this to any content writer that you work with.

The Complete Guide to SEO Content : How to write quality content that’s specifically engineered to rank in Google.

Evergreen Content : How to plan and write content that continues to bring in traffic for years after you publish it.

The Definitive Guide to Copywriting : Learn how to write SUPER compelling copy for blog posts, sales letters, videos and more based on tips from the world’s top copywriters.

Henry Harvin Blog

Home > Learn More About Content Writing > What is Content Writing: A Complete Guide -2023 Edition

What is Content Writing: A Complete Guide -2023 Edition

what is content writing course

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Table of Contents

Are you someone who loves writing and has excellent communication skills? But don’t know what to do with these skills? Don’t worry, In this article I will tell you how to hone your skills, start from scratch and transform it into a Content Writing profession.

Most of us spend a good deal of time online, by watching videos, social networking, reading e-books, etc,  all these are Content . It is used to attract the end-users, persuade them to buy a particular product. This content is created by none other than Content Writers.

what is content writing course

Content writing is the creation of content for knowledge and promotional strategy. The basic aim of a content writer is to improve the sales pitch, influence people, and create awareness about a specific product, service, or company. The success of content depends on its reach. 

Check ou t- Henry Harvin Writing Academy’s Content writing Course

Different Forms of Content Writing

1. seo writing.

what is content writing course

SEO refers to search engine optimization, it is basically, a type of content Writing optimizing a website to generate traffic. This genre is not simple, you need to keep abreast of the keywords so that it creates maximum searchability. To increase the visibility of a website in the search engine results.

Techniques for Effective SEO Writing

2. Article Writing

what is content writing course

The article is a piece of writing which provides knowledge or perspective about specific topics, published in magazines, newspapers, or online platforms. To give maximum benefit to the readers, provide ample facts and figures.

Techniques for Effective Article Writing

3. Copywriting

what is content writing course

Writing copy for the purpose of advertising or other forms of marketing is Copywriting. It is persuasive writing to increase brand awareness and persuade people to take action. The sales copy can be written for billboards, advertisements, brochures, catalogs, and websites.

Techniques for Effective Copywr iting

4. Resume Writing

what is content writing course

A resume is a brief summary of your work experience, skills, and education. It plays a vital role in the job market as companies review a candidate’s resume. It is like a pass for the interview so make sure that it is structured for the job you apply for. There are 3 types of resumes; Chronological, Functional, and Combination.

Content Writing Course with Gold Membership

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Find our Upcoming Batches of Content Writing Course:-

Techniques for effective resume writing.

5. Blog Writing

what is content writing course

A blog is an informational website consisting of informal writing, which is regularly updated. It is a platform where writers can express their thoughts about a particular subject. The posts are placed in reverse chronological order.

Techniques for Effective Blog Writing

6. Ghost Writing

what is content writing course

A Ghost Writer is hired by famous personalities like business tycoons, politicians, and celebrities to publish the work in their ( the person who hires) their own name. The ghostwriter does not get any credit for the work published. Usually, they are hired by people who lack time but need quality work.

Techniques for Effective Ghost Writing

7. Technical Writing

what is content writing course

Technical Writing defines th e features and functions of a gadget in simple language for the easy understanding of the customers. It can be a user manual, journal article, or any document which guides the consumer regarding technology usage.

Techniques for Effective Technical Writing

8. Medical Writing

what is content writing course

Medical writing is writing about the new developments in the medical field. It could be for medical journals, regarding the invention of medicines, medical-related articles. Medical terminology is a must in this type of work.

Techniques for Effective Medical Writing

9. Creative Writing

what is content writing course

Post Graduate Program in Content Writing

Ranks Amongst Top #5 Upskilling Courses of all time in 2021 by India Today

what is content writing course

Creative writing is the art of creating something new through words, it is solely based on imagination. The writer uses different tools of narratives, characters, settings, and literary devices to add to the beauty of the creation. The different types of creative writing are; short stories, novels, scriptwriting, and poems.

Techniques for Effective Creative Writing

  Challenges of Content Writing

what is content writing course

Writer’s Block : It is a state associated with writing. The content writer feels run out of ideas and is unable to complete or start writing about a new topic.

Noisy environment: Writing is not like other professions, where you can work in total chaos. You need to set a time for writing when you will be free from external disturbance.

Lack of confidence: You need to be confident about your skills otherwise you will be paralyzed while writing. Always be open to constructive criticism.

The dearth of Vocabulary : It is always good to have a lavish vocabulary to avoid repetition, if not; always upgrade yourself by becoming a voracious reader.

Maintaining the uniqueness of the content: If you want to be a successful writer, your work should stand out . Otherwise, it( content) will be like a drop in the ocean of flooding content.

How to Overcome these challenges

Establish a writing routine.

Set up a place for writing, make sure you write every day in the very same place. This becomes a sort of routine like everyday habits like eating or bathing. Whether you write perfect or imperfect, go ahead and write daily.

Freewriting is a writing strategy like brainstorming but written in paragraphs continuously. It increases the free flow of ideas and fluency of writing skills.


Brainstorming is a method to generate ideas without interruption. Write down the ideas as keywords without skipping anything. After the process just connects those keywords and delete unnecessary words.

Idea Mapping

is a visual way of representing ideas, it is a visual thinking tool to generate lateral thinking. Humans think better visually, what stands out is its simplicity.

Eliminate distractions

Delete social media and all possible distractions, focus on writing. Let your family know about the routine and the nature of your work. Time management is vital, so set a timetable.

Develop Writing goals

Practice makes perfect, the more you write, the better writer you become. Set daily writing goals, aim for a specific word count each day. Work continuously and don’t take frequent breaks as it tends to disrupt the flow.

Develop your Vocabulary

More often it is not the lack of idea s but the lack of vocabulary which adds to the writer’s block. Let your vocabulary blossom, learn 10 words every day, and use them in your conversation. ‘Reading maketh a full man’

Join a Content Writing course

Join a Content Writing course and become an adept Content Writer

You don’t need to rack your brains about which institution to study. After doing research on various academies I have come up with Henry Harvin Education

Henry Harvin Education: The Best Institution to Learn Content Writing

what is content writing course

Henry Harvin Education was founded in 2013 by Kounal Gupta. It offers a magnum opus CDCW (Certified Digital Content Writing Course). It is ranked among the top 5 courses by India Today, recognized by the American Association of EFL, Content Writing Association of India, UK Cert, UKAF, and MSME.

Key Features of the Course

 Get acquainted with different types of Content Writing like Business & marketing Writing, Technical & Research Writing, Academic Writing, Creative Writing, Copywriting, Email Writing.

Why Henry Harvin

Course Duration and fee: 36 hours, INR 13,500

Must-Have Tools for Content Writers

How to Get Content Writing Jobs

    No matter how many theories we learn, unless and until we practice it, we can’t become experts in the field. An internship gives us a sneak peek into the work culture. It also helps our Content Writer resume look authentic.

Recommended Read :

There is no specific eligibility required for this course. You need to have a flair for writing, be able to translate thoughts into words. Proficiency in the English language is essential. If you intend to work as a regional language Content Writer, English expertise is not needed.

Affiliate Marketing is an advertising model in which a company pays a third party to generate leads for their products. Find a product that you are passionate about, promote it and earn a commission for each sale.

AIDA is the formula for Copywriting. This acronym was developed by E. St.Elmo Louis, a trailblazer in the advertising field. AIDA stands for attention, interest, desire, and action. These are the stages customers go through before deciding to buy a product.

* Take your own time, research well about the given topic from genuine sources like Google Books. * Prepare an outline for the content. * Stick to the word count, for eg: if it is 2500 word content, divide your article in such a way that the word count is met. * Write simple, lucid sentences, write short paragraphs. * Use bullet points to increase readability. * Avoid plagiarism

Read  one book per week Take a genuine interest in learning new vocabulary. Keep a book for new words and make sure to use the new word during the conversation. Play puzzles and word games. Speak in English, write as much as you can. Join English clubs and participate in activities like debate, jam sessions, and other competitions.

 No job in the world is easy, like every job Content Writing has its own challenges. In the beginning, you might find it hard but with the right mentor and consistent willpower, you will have slow but steady progress. First, you need to gain expertise in the skill by practicing well, have a good work ethic, and be genuine. These are things to follow: Stick to the time schedule, this way you can meet deadlines. Study about SEO and keywords. Read other articles. Use writing strategies like freewriting, brainstorming, and idea mapping  

Recommended Programs

*Learn from South Asia's Oldest Content Writing Course | Recognized by American Association of EFL, Content Writing Association of India, UK Cert, UKAF & MSME | Guaranteed Live Projects & Internship Opportunity.

Technical Writing Course with Gold Membership

*A cutting-edge Technical Writing Course which teaches you the fine art of transforming data and information accumulated through a process or experimental work into technical documentations and guides.

Creative Writing Courses with Gold Membership

Henry Harvin® Creative Writing Course Ranks#1 in India by The Statesman! Creative Master the creative writing skills to compose engaging Fiction, Creative Nonfiction, Drama, and Poetry that will snap a reader’s curiosity from the advent to end of your write-up.

Medical Writing Training Course and Cartificate

A one-of-a-kind Medical Writing course which helps you get a thorough understanding of pharmaceutical regulatory writing as well as medico-marketing writing. Strengthen your writing prowess as you boost your skills as a medical and scientific writer. The Certified Medical Writer(CMW) certification is your key to success.

Recommended videos for you

Best Content Writing Tutorial for Beginners

Free Content Writing Tutorial for Beginners

Best Technical Writing Course

Technical Writing For Beginners

Creative Writing Course Tutorial

Understanding Creative Writing

Medical Writing Tutorials for Beginners

what is content writing course

Preethika Raj is a certified Digital Content Writer ( CDCW) and Certified Creative Writing Specialist ( CCWS) from Henry Harvin. She has done MA in English Literature with B. Ed, holds a certification in Business Communication and Soft Skills. A Postgraduate Teacher with experience of five years in prestigious schools. She is a Business Communications and Soft Skills coach.

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I highly recommend the Content Writing course for anyone starting out in this field or wanting a refresher. It provides valuable guidance and resources on a variety of different styles of writing. I particularly admired her emphasis on the importance of accurate, engaging and ethical content

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Great post and after taking complete content writing course to guide it has become clear to me that I do have marketable skills outside of writing, but can still remain in area of the writing skills. I enjoyed the challenge of the writing tasks and have determined where my strength is as well

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This post shows the immense effort you put into the topic of content writing and it’s very informative and useful.

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what is content writing course

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7 Best Online Content Writing Courses With Certification

Download Guide

Content writing involves the process of planning, writing, and thereafter editing web content, mostly for digital marketing. It is a vast field and can include writing blog posts or articles, scripting for videos and podcasts, as well as preparing the content for specific social media platforms. Content Writers are responsible for creating written materials for websites and other types of media. Though it appears to be an easy job, it requires certain skills that can be developed by pursuing the best courses on content writing in India . Online education has opened up various work opportunities for those who are interested in pursuing content writing. The mode of online learning has enabled interested candidates to skill up remotely and as a cascading effect, a growing number of people are opting for online learning platforms, especially for roles such as content writers, digital marketing experts, and several others. Content Writers have a great role to play in search engine optimization (SEO), which is the basic requirement for driving web traffic and sales. If you are willing to make a career in content writing, there are numerous online courses and certifications you can pursue to acquire content writing skills with some technical skills like SEO and more.

7 Best Online Content Writing Courses With Certification

For a content writer , marketing his content is equally important. Content marketing requires creating and sharing online materials like videos, blogs, articles, and social media posts aimed at building brand/service awareness. In short, content marketing is the practice of increasing traffic by using good content. You can opt for online diploma courses to learn the best practices of content marketing and the best content writing courses for effective writing. Earlier content marketing wasn’t considered a career option rather anybody used to perform this role. But in the last few years, the scenario has completely changed. Companies now hire skilled content writing and marketing candidates to increase the reach of their businesses. This has led to rising demand for content writing courses with certification.

Top Skills Required to Be a Content Writer

Have a look at some of the top skills which a content writer must have:

Research : It is very important to research the topics that you write about because you need to have something special if you want to attract an audience.

Originality : This is another important skill. You might have seen that in today’s era where hundreds of paraphrasing tools are available, many sites tend to copy the content, but this is of no use as it hurts your audience.

Search engine optimization (SEO) : SEO definitely remains to be the most demanded skill. Writing articles and content is very easy but writing them in a way that it tops the search results is difficult. And this can be best achieved by Search Engine Optimisation tools.

Technical skills : When we talk about technical skills, knowing the basic technical tools like Grammarly, plagiarism checker, etc., is important. As a content writer, you need to be technically sound to avoid common mistakes which may lead the audience to lose interest in your content.

Also read: Online Search Engine Optimization Courses & Certifications

Best Content Writing Courses With Certification in India - 2022

If you are really interested in learning content writing then you need to find and enrol in online degree courses or content writing certification courses, which will give you a basic idea of how to write content. Here we have created a list of some of the best courses on content writing in India that will help you get a good career in this field.

1. Writing Proficiently

This is one of the best courses on content writing in India that will help you structure your writing and provide proven methods to make your business communication more structured, polished and powerful. The course includes four modules and is suitable for persuasive leaders, job seekers, and other professionals. On completion of this course, you will get a certificate.

Course Structure:

Structure Your Writing

The Harappa GRT Framework

From Theory To Practice

A Writer's Checklist

Harappa Capsule

Duration: 4.5 hours

Fee: Rs. 899

Offered by: Harappa

Popular Specializations

2. Ninja Writing: The Four Levels Of Writing Mastery

Udemy has always been known for the quality of the courses it provides. This is another one of the best content writing courses aimed at helping you to turn your blogs, articles, and other content into masterpieces. From learning to give sentence rhythm to understanding the rocket science of writing, this is a complete content writing course for freshers interested in entering this industry.

Creating spellbinding writing

The secrets of editors on top websites and newspapers

Expertise in the four levels: narrative, paragraphs, sentences, and words

Techniques to make your writing best

Creating blogs, marketing copy, and general business writing sparkle

Fee: Rs 455

Offered By: Udemy

3. Content Writing Master Course

Designed for students, working professionals, digital marketers, and bloggers , this is one of the perfect content writing certification courses. The course will teach you the significance of WordPress websites, Web hosting, UI/UX set-up, types of content writing, keyword research, and types of keywords. It will also provide you with insights into how to avoid grammatical mistakes without having great writing skills and use Internet tools to check writing Quality.

Web development

Keyword research

Duplicate content detectors

Content writing tools

Freelance content writing

Duration: 16 hours

Fee: Rs 11,900 + Taxes

Offered by: IIM skills

4. The Complete Content Writing Course for 2022 -3 courses in 1

This course is a one-stop source for candidates who want to learn content writing. It comprises every topic important for content writers. Right from the concepts of content marketing to the SEO tools required for the optimization of content, it is one of the best courses on content writing in India to get in-depth knowledge of this subject.

Content marketing


Content promotion

Tips to become a successful content writer

Optimising content for SEO

Blog post writing

Duration: 3.5 hours

Also read: Academic Writing by Hemwati Nandan Bahuguna Garhwal University, Pauri Garhwal via Swayam

5. The Strategy of Content Marketing

When we talk about content writing, then content marketing is also very important. This one of the content writing certification courses offered by the University of California, Davis , will discuss the importance of content marketing and how good content can be made to reach a large audience. Through this among the best courses on content writing in India, you can not only learn content marketing strategies but also delve deeper into the distribution aspect so you can make an effective strategy for your content to reach maximum audiences.

The Content Marketing Ecosystem

The Strategic Context (The 7A Framework)

Crafting a Content Marketing Strategy

The Strategic Types of Content

Duration: 19 hours

Fee: Rs 2,152

Offered By: Coursera

Also read: 10 Best Online Courses How Content Writing Can Help Entrepreneurs?

6. Complete Web Content Writing Masterclass+Power words eBook

This is among the best courses on content writing in India available on Udemy. It covers topics like blogging, marketing and strategy, SEO keyword research and several others. If you want to understand the role of content writing in the field of digital marketing , you may go for this one of the bestseller content writing online courses.

Basics of content writing and copywriting


E-commerce and business page content writing

Also read: Certified Content Writer by Vskills

7. Content is King: Writing Killer Content for Web & Marketing

Learn to write content for a Kindle eBook, a Website, and a blog in this one of the highest-rated content writing certification courses. The course is designed for anyone interested in creating content for the web. If you are an ebook writer, website developer , blogger, freelance writer, or ghostwriter, this is one of the perfect content writing courses with certification for you. You will be able to enhance your skills and learn the techniques to market your content to reach a large audience.

Introduction to the different types of content.

Powerful keyword research tools

Writing attractive homepage, about us, and products and services pages

Understanding the importance of keywords.

Duration: 3 hours

Students also liked

The demand for content writers has increased considerably as people these days prefer online sites over traditional books and stuff. So, if you are planning to make a career in this field, you are definitely not going to avoid these best courses on content writing in India. You can make an online course comparison to choose the best content writing courses. Several online learning platforms like Skillshare, Google , and Hubspot also offer free content writing courses so that anyone can learn content writing skills without worrying about the price. After pursuing these content writing courses, you will get a basic idea of where you should actually start. Remember, this is a field that requires creativity along with some technical skills. You can either opt to work for companies or organizations in particular or become a freelancer.

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Frequently Asked Question (FAQs) - 7 Best Online Content Writing Courses With Certification

Question: is seo important for a content writer.

SEO refers to the technical process which helps you in increasing the quality of traffic and attracting maximum visitors to your website. While content marketing is focused on using valuable and relevant content to drive profitable customer or client action. They both work hand in hand. SEO friendly content has more reach and impact on the audience.

Question: How can I improve my content writing skills?

Content writing is something in which you become proficient with time. It requires a lot of practice, so going for internships, freelancing, or starting your own blogs can be a great idea. It will help you in earning some money and at the same time a good experience too.

Question: Is it worth pursuing content writing online courses?

Yes. Obviously, an individual who has pursued a content writing course must be having some extra knowledge than a non certified individual. So, whenever you are applying for jobs then it can help you in getting preference over other candidates.

Question: What are some of the basic skills required as a content writer and how to acquire them?

Content writing skills include the ability to write clear, consistent, and relevant content. It should be appealing enough to attract the target audience and to force them to take action on your site. To acquire these abilities you can opt for online content writing courses.

Question: Is content writing a good job option to opt for?

Yes, in fact, content writing is one of the most exciting job profiles in the last couple of years to have emerged globally.

The last few years have witnessed an incredible demand in the field of content writing, with companies both big and small now investing in creating informative, shareable and value-adding content for their business, for achieving different business goals. 

The businesses and marketers are shifting online, so the demand for creating online content in the form of blogs, video,s, etc, has also increased. So, you can easily get good jobs if you have the talent and the required skills.

Question: Does freelance content writing pay well?

Yes, you can actually earn a good amount as a freelance content writer. Freelance content writing is all about getting your topics and deadlines and adhering to them. The money is decided prior to and after the completion of the task, you get paid for it.

Question: What is SEO content writing?

SEO content writing is a technique where you write your content by keeping the optimization strategies in mind. For Example, There are a variety of sites offering the same service as yours, so how will you attract more audiences? This can be done by SEO content writing. Hereby the help of keywords and other strategies, you design your content in a way that tops the search engine results.

Question: Can I get started with doing content writing,even if I have no prior experience?

Yes definitely. But here we have some tips that may help you:

Start a Blog. 

Start Guest Posting. 

Sign Up for a Contently Portfolio.

Start a Facebook Page.

Create a Sample.

Network With Other Writers.

Question: Where will I find some of the best content writing courses in India?

IIM Skills, Udemy, Skillshare, and ETC are some of the best places to find good content writing courses. These sites provide you a variety of options, as per your need and demand you can choose the required content writing course.

Question: What is actually taught in content writing courses?

Content writing is the technique of creating content specifically for internet channels, like blogs, social media, e-commerce sites, and more. When we talk about the content writing courses, you are taught the basics: how can you make your content exclusive by using some techniques like SEO and all. So, these courses help you in knowing about the secrets of the top editors and  content writers , and basically what is that one thing that attracts the audience towards your content.

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What is Content Writing? 10 Essentials for Killer Content Creation

by Jessica Glendinning

on Sep 7, 2021

If you’re looking for tried and true techniques to ensure your content writing efforts don’t fall flat, this engaging post lays out the fundamentals of great content creation.

Ever read a piece of content that left you with all the feels? Or ready to jump out of your seat and take action right this instant?

You might believe that powerful writing is a product of luck. Or that great writers just have a gift .

But I’m here today to bust those myths and show you how to add that special sauce to your writing.

Ready to craft content so remarkable you’ll leave your readers with a lump in their throat?

In this post we’ll examine:

Before we begin, let’s define our terms.

what is content writing course

What is Content Writing?

The term “content writing” covers everything that goes into planning, writing, editing, and publishing written digital content.

It might include blog articles (like the one you’re reading now), video or podcast scripts, social media posts, ebooks, white papers, press releases, web pages, and the like.

Let’s contrast:

Ready to compose killer content?

Let’s dive in.

10 Tips for Crafting Quality Content

Let’s break down the tips that’ll help you learn how to write content that slays .

1. Understand That Content Is Not King

content writing queen defeats king chess

Every other post out there will tell you that “content is king.”

But move over, content. There’s a new ruler in town, and her name is Empathy.

One of the best ways to help your readers fall in love is to put yourself in their shoes.

One of my favorite examples of developing audience empathy comes from this Copyblogger “confession” post by Smart Blogger’s own Writer Extraordinaire and Badass Visionary, Jon Morrow:

Imagine two women, lying in bed. One can’t sleep because she is worried about her teenage daughter. It’s 2 AM, and she still hasn’t come home. Mom knows it’s probably just normal teenage rebelliousness, but she can’t stop the horrific images going through her head.

It’s the 2 am test: Know what keeps your readers awake at night.

When you know your target audience on a deep level, it helps you create high-quality content that:

Figure out where your readers congregate online. Talk to them, read their posts and comments, and take notes about the exact phrases they use to describe their dreams and challenges.

Then you can write blog content that hits ‘em right in the feels.

2. Write Like a Chameleon

Much like some chameleon species can change skin color to match their surroundings, great content matches the place it’s published.

Before you start writing, think about your content goals. Who’s the intended audience? What style of content is best for that combination of audience and outcome?

For example, let’s compare how content writing for social media varies across platforms:

content writing gary v playing video games

Research your competitors. Pay attention to the headlines they use. Look for patterns in the types of visual media they include. And examine their writing structure.

Then use that information to write better content.

3. Stick Out Like a Sore Thumb

Spend much time on the internet? Then you probably know quality content isn’t the norm.

Instead of churning out another boring, crappy, or otherwise inferior piece of written content, consider how you can stand out from the crowd:

One content writing example that uses a powerful personal story is Jon’s On Mothers, Dying, and Fighting for Your Ideas :

Growing up, I always had to fight to get people to listen to me. The worst part about being disabled isn’t the pain or the struggle but how the world tries to shove you into a corner and pretend that you don’t exist. After all, what could you possibly have to contribute? You’re going to die soon, poor thing. Here’s a nice, quiet room and some morphine to ease the pain. They don’t proactively hold you back, no, but they don’t expect you to succeed either. I’ve spent my entire life fighting against the weight of those expectations.

Get your creative juices flowing with these creative writing exercises .

4. Give Google What it Wants

In the early Internet days, getting your content in front of the right eyeballs was easy. Write a post, publish, and readers would show up.

But this technique stopped working as more and more writers showed up and started publishing every thought that crossed their minds.

Instead, make friends with Google for good content marketing results.

That means understanding search engine optimization (SEO) basics :

content writing kwfinder screenshot

Marketers and writers looking to deepen their knowledge of SEO content should check out Brian Dean’s SEO resource list and a beginner’s guide to SEO from Ahrefs .

5. Don’t Fly By the Seat of Your Pants

Setting out on your writing journey with nothing more than a vague idea of where you want to go can be a fun way to write a short story or explore a new idea.

But if you want your content marketing strategy to connect with readers and help you reach your goals, planning is the way to go.

A good content strategy will incorporate the SEO tips above with a content brief that ensures everyone is on the same page.

What’s in a content brief? A good one will include a lot of specific detail about how to make the piece great, including a brief explanation of searcher intent, key insights and takeaways, and an article outline.

In an ideal world, the content brief also includes one possible headline, a list of keywords and relevant terms, the recommended word count, and a list of the ranking competitors and their post URLs.

content writing google people also ask

To learn more about crafting a solid content brief, listen to this podcast from the Smart Blogger team .

6. Map Out The Reader’s Journey

Do your competitor research before drafting the complete outline. Reading through the top-ranking posts for the primary keyword will help you understand how to write a better article.

This research process allows you to gather your main points, fill in any gaps, and add new insights (if possible). Then create your article outline, using your subheads as stepping stones to guide your reader.

Finally, brainstorm other potential headlines . To persuade readers to click through:

Jon is a master of writing great headlines like this one:

content writing smart blogger power words headline

And with enough outlines under your belt, create a content writing template to make your process faster.

7. Punch Your Reader in the Feels

By now, you hopefully understand how much research and preparation goes into writing a killer piece of content.

The good news is writing the post itself should go a lot faster because of all your prep work!

Start by hooking your reader from the very beginning – a strong intro catches their eye and quickly reassures them they’re in the right place.

Then you can weave your reader into the story, using sweater-knit copy (meaning: no fluff) to tell a compelling story .

For example:

It’s not about how smart you are. It’s not about the professionalism of your blog design. It’s not even about giving readers tips they can go out and apply immediately. It’s about how you make those readers feel. You want them to cry. You want them to laugh out loud. You want them to shake with anger. But the most important part? You want them to feel alive.

Use examples that will emotionally resonate with the middle 80% of your readers, focusing on thoughts, feelings, and experiences they identify with.

Wrap up with a persuasive conclusion that ties back to the introduction.

A compelling conclusion:

Be clear with your call to action (CTA), so it’s obvious what action they should take next.

8. Write for Humans, Not Robots

Remember back in tip #4 where I told you to write for Google? Now it’s time to add nuance.

The best way to write content that ranks is to write for humans first and then tweak for Google.

Pay attention to the grade level of your writing . Explain things simply and don’t use a lot of buzzwords or complicated explanations.

Use proper article formatting and sentence structure. Short paragraphs and formatting like bolded text and pull quotes will help break up your text.

Be sure to include:

And then edit. Edit. And edit again .

content writing grammarly screenshot

Finally, you can make small SEO adjustments:

With a completed post in hand, you might think you’re done. But not so fast!

9. Make Friends With Technology

There are still some writers who think of technology as the enemy. AI is coming for our jobs! (But not so fast. Have you seen the writing quality robots produce? )

The best writers take content writing courses to improve their knowledge. And they use technology and tools to make their lives easier.

From grammar checkers like the Hemingway App and Grammarly to headline analyzers from the teams at CoSchedule , ExactMetrics , and the Advanced Marketing Institute , there’s tons of tech to help your writing grow.

content writing hemingway app screenshot

Consider where there’s room for improvement, and then choose the best tool to get you there.

10. Become an Accomplished Content Writer

There’s good news if you’re wondering, “How do I start content writing?”

Whether you’re just learning content writing for beginners or already a professional writer , there are tons of freelance writer gigs out there. Plenty of them even pay a reasonable content writing salary.

And the great folks here at Smart Blogger created an ultimate guide to freelance writing that will help you elevate your writing skills and get hired for paid writing jobs.

As you get your first clients, you can build out your portfolio with content writing samples to show off your new skills.

content writing francesca nicasio writer site

What’s next along your journey to becoming a content writing pro ?

Take Action on These Content Writing Tips

If I’ve done my job as a content writer, now you’re excited to get out there and start crafting your own engaging content.

Whichever topic or industry you decide to focus on, I hope you’ll become one of those content writers who strives to give your readers all the feels — in a good way.

It’s time to get out there and write the world into action. Your readers are waiting on you!

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Jessica Glendinning


Make 2-5k per month, even if you're a beginner . we're seeking writers of any skill level ..

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Written by Jessica Glendinning

9 thoughts on “what is content writing 10 essentials for killer content creation”.

Great article, Jessica! As a freelance content writer who receives briefs (hopefully good ones!) – do you think it’s a reasonable for a client to ask a content writer to come up with things like keywords, or would that be more the role of a content strategist, or an SEO?

Hey Megan! This ia a great question. In an ideal situation, the client will provide as much of the content brief as possible. However, that’s rarely the case. But, at a bare minimum, it’s best if a content strategist, SEO specialist, or someone with a good grasp of what results the company wants to get from their SEO strategy is the one to provide the keywords!

What an outstanding, practical guide for content writers! I really appreciate all the links and resources as well, Jessica. Thank you! The link for this one is in my files because I know I will be checking in repeatedly on some of these concepts.

Thanks so much, Christy! That’s quite the compliment coming from you, and I’m so glad that the article was helpful. It’s always fun to have a resource list that you can go back to again and again.

This was a great read! I love how-tos with a short list.

You had me at “Every other post out there will tell you that “content is king.” But move over, content. There’s a new ruler in town, and her name is Empathy.” <3

Thanks, Dori! Empathy has been such a huge part of what I’ve learned from working with Jon and the Smart Blogger team. It makes writing much more compelling… and has the added benefit of helping your readers reach their dreams and desires!

Great article @Jessica! Definitely agree about using technology to boost your work rather than looking at it as a threat. Also adapting the style to different channels 👌.

Thanks, David! There’s some great tech out there, and we can either fight it or use it to our advantage. Thanks for commenting!

Oooo I like this!

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Top 16 Content Writer Interview Questions to Know Before Your Next Interview

How To Become a Content Writer?

How to Become a Content Writer?

Table of Contents

Have you always been the one chosen by friends and family to word anything that necessitates the flawless use of vocabulary, grammar, and expressions? Do you enjoy reading, researching, or wordplay and want to express your thoughts? Content-in-all-forms-textual or visual (including video) rules the industry and social media , and as a result, content writers will always be in high demand. So, if you believe you can explain any topic or notion creatively, effectively, and intelligently, here is a step-by-step guide on how to become a content writer.

What is Content?

Content is any information that educates, informs, entertains, motivates, inspires, convinces, or persuades a particular group of people.

Upto 300% Salary Hike After Course Completion

Upto 300% Salary Hike After Course Completion

What is Content Writing?

The goal of content writing is to solve problems for a specific audience. Because you are solving problems, you add value to this group of people. And when you give importance to this group of people, you establish trust, which is a required component in building a brand.

Who is a Content Writer?

A content writer is an individual who is proficient in painting a picture with their words. In addition, they have mastery over language skills and are excellent written communicators.

If the content required is to entertain people, then the writer must unfurl their creative and witty side. On the other hand, if the content needed is supposed to educate, then the content writer must be able to do diligent research on the subject.

The content writer is an individual who makes sure that the organization's motto, their goals , are conveyed clearly to their clientele through written media.

What Does a Content Writer Do?

In no order, some of the critical responsibilities of the content writer include:

Types of Content Writers 

There are ten popular types of content writers:

1. Blog Writer

A blog writer understands how to turn complicated topics into friendly dialogs. Blog writers employ their investigative skills to find and source data pieces that improve blog material. They will spend hours on a single article's draft and contemplate many blog titles. The blog writer will eventually settle on a title with the most click-through potential. Because a published blog post is essentially another page on your website, blog writers typically have SEO knowledge.

A blog writer is responsible for: 

Master SEO, SEM, Paid Social, Mobile Ads & More

Master SEO, SEM, Paid Social, Mobile Ads & More

2. Brand Journalist

A brand journalist is a storyteller. They don't stop until they discover their tale. They will portray your brand favorably, whether they produce press releases or customer anecdotes. They recognize the value of a brand's reputation; therefore, it's in their nature to double-check facts and quotes before they're released. They also have a talent for creating headlines that entice people to click and share.

A brand journalist is great for:

3. Copywriter

A copywriter is quick to flip their creative thought between a wide range of themes and projects. They speak both your brand's and your customer's language. Copywriters weave experiences into every syllable, from product descriptions to website pages.

A copywriter creates:

4. Ghostwriter

A ghostwriter is a chameleon, able to shapeshift into the committed voice that belongs to both brands and people. Ghostwriters fill the content resource gap when your organization lacks the bandwidth, skills, drive, or above. When hiring a ghostwriter, businesses want someone who exudes confidence and trustworthiness. They will be entrusting them with the more incredible voice of their brand and the people behind the brand.

A Ghostwriter is ideal for:

5. Technical Writer

A technical writer is an expert at making highly technical stuff understandable to others. They explain technology in detail, including how to use it, make it, the procedures, the components, the inner workings, and the mechanics. Whether they're creating guides, FAQs, or manuals, they'll demonstrate your product to non-technical people so they grasp its capabilities.

A Technical Writer creates the following:

6. Social Media Writer

A social media writer is probably a brand's loudest voice. Social media writers stay on top of ever-changing capabilities and algorithms with social networks to ensure content success. 

They speak each platform's language effectively to engage followers with appropriate messaging and interactive elements such as polls and queries. Again, trust is essential when choosing a social media writer because this person will become your brand's representative.

A social media writer is responsible for:

Get a Holistic Understanding of Digital Marketing

Get a Holistic Understanding of Digital Marketing

7. Email Writer

The purpose of an email writer's copy is to drive action. They are well-versed in lead generation strategies and how content may help such efforts. Psychology plays a significant role in their creative process. They create and put every word in headlines and call-to-action phrases, taking buyer stages and sales initiatives into account. A professional email writer is adamant about A/B testing text and will constantly examine and adjust their writing to attain the best conversion outcomes.

An Email Writer creates:

8. Scriptwriter

A scriptwriter is an essential component of multimedia ventures. They bring storytelling expertise while remaining committed to the messaging approach. Scriptwriters envision how words on a page will eventually convert to more rich formats, such as videos and podcasts. 

You'll know you've found the appropriate scriptwriter when they can see the big picture of your content vision from the beginning.

A Scriptwriter is a creative resource for:

9. Long-form Content Writer

A long-form content writer is a cross between a novelist and a marathon runner. Long-form content writers frequently become subject matter experts by default due to their enthusiasm for analytics and knowledge.

While many writers are intimidated by 2,000+ words, long-form content writers favor longer formats since they can incorporate insights into a cohesive and robust framework.

A Long-Form Content Writer creates:

10. Ad and Promo Writer

An ad and promo writer understands how to maximize prime real estate with any material they create. Within character count constraints, powerful messages are readily generated. 

They have to develop messages that resonate with prospects and inspire them to take a specific action that results in a captured lead for sales.

An Ad and Promo Writer would work best for:

It is not, and should not be, one-size-fits-all. Because content is demanding, many writing specialists exist to assist brands in succeeding.

Master SEO, Social Media, PPC & Web Analytics

Master SEO, Social Media, PPC & Web Analytics

How to Become a Content Writer?

When you combine skills, such as content writing, with a specialized niche, you will become an excellent content writer. It might be a very appealing proposal because you now have subject matter expertise and technical skill related to this subject area. The following steps are what you need to know about how to become a content writer:

Step 1: Create a Portfolio

After choosing an industry or specialty, brainstorm content ideas, develop content for that industry, and create a few blog pieces, an ebook, or a case study. A strong portfolio will provide you with a solid foundation to expand. But it alone will not help you. 

You require social proof !

Step 2: Begin Generating Social Proof

You can use this as a content writer to produce your own social proof. Quora is an excellent place to do this. Quora not only allows you to flex your content writing muscles, but it also attracts the required social proof and demonstrates how people are not just consuming but also engaging with your information.

Step 3: Establish Authority by Blogging

Now you can attract more clients and convert them at a much higher price if you establish a sense of authority and knowledge. A blog is a simple way to accomplish this. It will use your blog to demonstrate your expertise and management. It is a reasonably easy way to set up a blog, and there are numerous sites online that will show you how.

Step 4: Develop a Pitch

A great pitch is straightforward, to the point, and articulate. These are the components of a practical angle:

And keep in mind that the treasures are in the follow-ups. Remember to follow up after you pitch.

Step 5: Start on Websites for Freelancers 

Fiverr and Upwork, the online marketplaces for freelance services, have led the writing gig economy. Many of you may say that it is saturated, but we believe there are still a lot of opportunities on these platforms. Giving out free labor in exchange for evaluations is a simple method to gain success on Fiverr and Upwork. You can also choose to use these content pieces to build your portfolio, so it's a win-win situation. Once you've accumulated a certain number of reviews, you'll have a better chance of landing assignments on these sites.

Step 6: Create Your Linkedin Profile

A LinkedIn account is the key if you want to be a part of the literary gig economy. The first and most obvious step is to create a complete profile with all relevant information.

After that, it's time to optimize your profile. LinkedIn is also a search engine, so make sure you show up when organizations look for people with specific skill sets. To accomplish this, ensure that keywords are included in both the title and the description.

Become Digital Marketing Specialist in 12 Months

Become Digital Marketing Specialist in 12 Months

Step 7: Apply to Firms That Have Openings

Keep an eye out for organizations seeking full-time content writers on job boards. It also includes digital marketing and advertising firms. They're almost always on the lookout for writers. Even if they have full-time writers, agency life is unpredictable, and you never know when your need will expand overnight. So, contact the appropriate individual at these organizations and pitch your services to them.

Step 8: Participate in Content Platforms

You won't be able to choose your clients here, but it's the perfect place to begin if you're starting out. There are other alternative venues, but their payments are lesser. In any case, it's absolutely worth a go.

Skills Required to Become a Content Writer 

Usefulness is a critical concept to grasp because wannabe writers either approach content writing as a technique to appease search engines or become scared because they believe they must be innovative. Both ways are incorrect because simply inserting keywords adds little value to our audience, and content writing is usually more about usefulness than creativity.

Clarity is what you should strive for while producing material. When you have clarity, you will be able to explain it lucidly, which is far more appealing than trying to sound clever and full of jargon.

Each of us has these skills, which can only improve through practice and consistency. Just as any muscle in your body can be conditioned and improved over time, so are your writing skills.

Copywriting vs. Content Writing

The purpose of the content on the internet is to motivate, inspire, convince, or persuade people on the internet. Content does this through either educating, informing, entertaining, or selling to this group. 

Copywriting and content writing differ from each other in their purpose.

Copywriting focuses on selling a product or service. Meanwhile, content writing focuses on entertaining or educating.

Content Writing Tools

Here are some tools writers use to elevate their writing. Do note, though, that these tools will make good writing better. It will not make lousy writing look good.

Become a Certified Digital Marketer Today

Become a Certified Digital Marketer Today

Content Writing Platforms

Content platforms are an excellent way for budding writers to stretch their creative muscles and write content for various clients. Content platforms are sites actively hiring writers to write on multiple subjects. Of course, you won't have control over who your client is, but it generally pays well. So, it's an excellent place to start.

Here are some excellent content platforms:

Content Writer Salary in India

Content writers in India are often paid lower than their foreign counterparts. This is because a vast majority of written digital content is written in English. And as Indians, we are non-native English speakers.

According to Glassdoor, the average content writer in India earns, on average, Rs. 21,000 in monthly wages. Experienced content writers, or content managers , can make, on average, Rs. 32,000.

Content Writer Salary in the USA

Skilled labor wages are significantly higher in the US when compared with India. However, so is the cost of living. The average content writer in the US earns $22/hour. 

Qualifications to Become a Content Writer

It is a statistical fact that a degree or an advanced degree can net you a higher salary. As such, content writers with higher qualifications take away higher wages. But, the only qualification required to be a good content writer is a flair for writing, a grasp of the language, and creativity. Stuff can only get you these skills.

Additionally, it counts if you have excellent typing skills and know-how of software used for writing.

Tips to Become a Successful Content Writer

Keep honing your skills.

As you write more content, keep sharpening your skills as a writer. Only settle down on one particular style of writing and explore new techniques and approaches once you find something that works and gives you results.

Read Digital Content

Reading is one of the simplest ways to improve your writing. Ensure you read digital content from the best writers on the platform to understand their styles and how they approach the core concepts of entertaining, educating, and selling.

This is Your Ticket to a High-Paid Marketing Job

This is Your Ticket to a High-Paid Marketing Job


Since your job is to write, you must avoid tying yourself down with one firm. Freelancing will open new vistas for the budding content writer. This will also put you in touch with many new clients.

Editing and Proofreading

A good content writer must have an eye for perfection. A writer must develop the skills to edit and proofread their work to become successful in this field.

Identify Your Niche

There is something that everyone is passionate about. If content writer identifies their niche and pursues a career writing about what they are passionate about, they can have a far more fruitful career. Remember, there is a reasonable amount of content on the internet. Everybody needs content, be it board games, food, sports, or current events.

Challenges of Being a Content Writer

As with any other profession, content writers face their own challenges. However, good content writers overcome these and make steady headway in their respective careers. Here are a few challenges that you may face as a content writer:

Creative Fatigue

The pressure of constantly coming up with new and innovative ways to portray your content may prove taxing for many. As a result, content writers may often feel like they have reached the limits of their creativity. This Is not true. However, it is simply mental fatigue from the rigors of the invention. 

Writer’s Block

On rare occasions, writers can experience what's called writer's block. A simple analogy to this is those rare occasions when you can't find the right word you're looking for. Writers may experience this when writing too much too quickly.

Early Grind

The content writer profile requires a lot of grind during the initial phase. As you start, you will be working for meager pay since this is one of the most accessible profiles on the job market. Career progression will also gradually happen as you prove your mettle as an artist with words.

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Content writing is both an art and a science. Content writing is frequently confused with creative writing, but it is more about utility than creativity. If you grasp the science behind it, you can wrap it in art (creativity). Understanding how to become a content writer has more to do with marketing content , which is most important for content writing. With a fundamental understanding of SEO and social media networks, you can create content that not only works but also spreads.

Simplilearn offers a IMT Ghaziabad Digital Marketing Program  that focuses on the critical concepts, tactics, and best practices that a writer needs to establish and improve an effective content marketing strategy. Enroll in the program today! 

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Best Online Writing Courses: 18 Top Options (2023)

Discover the best online writing courses to help you take your career and craft to the next level.

I spent a year taking a traditional in-person writing class. We covered topics like writing short stories and personal essays. It was fun to meet other writers, but a conventional writing class involves traveling to a location at a set time each week. It’s often hard to do this with a job and family commitments.

New and experienced writers can choose from a plethora of online writing classes. You can learn a specific topic related to the craft at your own pace. No matter what you write, write books, articles, blog posts, and so on, there’s an online writing course for you.

Online writing courses provide valuable lessons for new and established writers. No matter your skill level, you can continually improve and build new skills with the help of industry experts. Some of my most valuable skills have been gained from online classes.

Using online writing courses can open up opportunities to further your career. This could include launching your online blog with articles, publishing your non-fiction or fiction book, beginning a copywriting career, or delving into journalism. Whatever your passion is, online courses are a great way to develop your skills and start your next adventure.

Learn from the world's best teachers and instructors about writing, business, creative pursuits and more. It's affordable and includes dozens of hours of high-quality lessons that you can't get anywhere else.


What to Do Before Starting a Writing Course?

The best online writing courses , 1. the successful writers’ club, 2. masterclass, 3. the novelry, 4. creativelive, 6. storylogue, 7. writers village university, 8. your first 10k readers, 9. self-publishing formula/ads for authors, 10. authority pub-academy, 11. brandon sanderson’s writing lectures at brigham young university, 12. accelerated program for six-figure copywriting, 13. skillshare, 14. coursera, 15. writer’s digest university, 16. bookfox, 17. grammar lion, 18. litreactor, why you can trust us, best online writing courses: the final word, faqs on the best online writing courses, masterclass resources.

The Best Online Writing Courses

Establish Your Goals for an Online Writing Course

The first step towards  improving your writing skills  is to understand online writing classes vary widely in price, content, and theme. Before picking a class, decide what part of the writing process you want to learn more about and your budget.

Before spending money on a course, it’s a good idea to reflect on what you write, who it’s for, and your ideal learning goal. For example, a non-fiction writer probably has different creative goals than a novelist. The former may want more clients, whereas the latter may be interested in world-building. So here are several questions to ask yourself before handing over your credit card details:

Online writing courses exist for all types of creative and business pursuits! These courses can help you improve several aspects of your writing skills. Some of these classes are available today, whereas others only open their doors several times a year.

Set Your Course Budget

Next, you must determine how much you are willing to invest in a course. For example, if you are new to online learning, you might want to try free online courses like Brandon Sanderson’s lectures for genre fiction writers.

You can check out affordable courses like Udemy or The Successful Writers’s Club. Then, once you have covered the absolute basics of the writing format through free online courses – step up to a more advanced paid class like Masterclass.

Remember, set your budget for what you can afford now and what is suited to your skill set. You can always note down interesting courses and add them to your wishlist to revisit at a later time. It is better to start small and build up to more comprehensive courses than pay for something above your skill level out of pocket.

Successful Writer's Club

I teach new writers how to share their stories, make an impact and get paid to write. With a plethora of experience, I share my insights into what makes a great book and how you can achieve your writing goals. By pulling from my writing, I share skills that will help you write online, get paid and make an impact. I also delve into popular topics like publishing a book, blogging and SEO for writers. The club comprises a series of mini-courses for writers and comes with a 30-day money back guarantee. 

Key Concepts:

I cover topics like

Instructor(s):  Yours truly

Course Schedule:  Self-paced

Recommended for:  This course is suitable for bloggers, aspiring non-fiction authors, and freelance writers.

Pricing: It only costs $20 per month


With thousands of courses to choose from, Masterclass provides a professional platform for acclaimed experts to share their knowledge. In addition, Masterclass  offers writing classes focusing on the craft and theory of fiction and non-fiction writing. Where else will you find talented authors talking about their writing process and style in such great detail? Click here to read our detailed  Masterclass review .

Each lesson is between five and ten minutes long, and you can watch them on your mobile or desktop. They also come with downloadable materials like PDF worksheets and notes. You can also engage with other writers and students. If you’re lucky, one of the celebrity tutors may even workshop your piece!

Instructor(s):  Masterclass superstar writing tutors include: James Patterson, Malcolm Gladwell, Margaret Atwood, and David Mamet. You might want to consider Patterson’s class if you write fiction and Gladwell if you write non-fiction. In addition, students can pick from over a dozen  Masterclass courses for writers .

Course Schedule:  The course is self-paced.

Recommended for:  From fiction to creative non-fiction to script-writing – Masterclass has courses for every kind of writer, including novelists, bloggers, and aspiring authors. You’ll learn about everything from character development to getting published.

Pricing:  These classes are relatively affordable and cost approximately $100. You can access digestible materials from great writers who are usually inaccessible.

The Novelry

The Novelry supports writers from the twinkling of an idea to submission to their literary agency partners. In addition, the Novelry  offers online creative writing courses for the budding author keen to complete a novel. Founded by award-winning Booker-listed novelist Louise Dean, The Novelry supports writers from the twinkling of an idea to submission to their literary agency partners. I recently interviewed  Louise Dean  for my podcast, and she has a great approach that helps writers finish a draft in 90 days.

Course Schedule:  Self-paced.

Recommended for:  Fiction writers. Aspiring novelists.


CreativeLive  is an exciting alternative to Masterclass. Rather than featuring celebrity writers and authors, many of CreativeLive instructors are entrepreneurs, bloggers, and online personalities.

Having taken several of these classes, I found them more practical than Masterclass offers. However, if Masterclass provides the theory, CreativeLive provides the steps you must take to succeed at blogging or book writing.

Click here to read my detailed  CreativeLive review .

These writing classes are recorded in a live studio by instructors teaching or presenting to other writers. It’s an exciting way to learn because you can see the audience’s reactions and get ideas from their questions for the writing instructors.

Again, the materials are readily digestible. With some exceptions, the lessons are between five and 15-minutes long. The CreativeLive writing classes also include downloadable PDFs, exercises, and worksheets. You can watch the materials on your desktop or through the CreativeLive app on your mobile device.

If you’re unsure where to start, consider  Wired for Story: How to Become a Story Genius  by Lisa Cron.

Instructors:  Notable instructors include New York Times  best-selling authors  Ramit Sethi and Tim Ferriss.

Recommended for:  CreativeLive has classes for bloggers and fiction and non-fiction writers.

Pricing:  The cost varies depending on the class. Classes start from $20.

Master your craft, your passion, or something new

with creative classes taught by the world’s best.

Creative Live: Free Live Online Classes

These Udemy classes cover everything from critical concepts like basic grammar and punctuation to freelance writing, self-publishing, and blogging. Udemy is the supermarket of online learning. It also has courses on hundreds of topics other than writing. You can choose from dozens of different writing classes of varying standards. These Udemy classes cover everything from critical concepts like basic grammar and punctuation to  f reelance writing , self-publishing, and blogging.

Typically, these writing classes involve the instructor recording a video from their office, sometimes supported by a PowerPoint presentation. However, the quality of the lesson materials varies widely from class to class, so make sure you read the reviews before buying one. In addition, consider taking the Secret Sauce of Great Writing by former  Wall Street Journal  editor Shani Raja. His other course writing with flair is popular.

Instructors:  Many of the instructors on Udemy are less well-known than CreativeLive or Masterclass.

Recommended for:  Udemy is an excellent place to start if you’re new to online learning, as the classes don’t cost much, and you can buy them anytime.

Pricing:  Udemy online  writing classes are cheap to start with and often sold at a discount . The cost varies depending on the class. Classes start from $9.99.


Run by screenwriter, author, and creative instructor Robert McKee, Storylogue is one of the lesser-known online writing classes available today. It’s based on what McKee teaches in person and his excellent book Storynomics.

Robert McKee’s in-person workshops cost several hundred to several thousand dollars, depending on where and when you take them. However, the online writing class Storylogue distills what McKee knows about storytelling, emphasizing screenwriting and business writing. These lessons typically involve McKee speaking straight to the camera from his office.

The materials aren’t as well-organized as those in a Masterclass or CreativeLive. I had to use the search feature to find suitable lessons. They’ve updated the user interface since I was a member. The slight emphasis on screenwriting may also deter some writers.

Instructor(s):  Robert McKee is an author, lecturer, and story consultant. He consulted on business storytelling for companies like Microsoft, Nike, Hewlett-Packard, Time Warner, and Siemens. I attended Robert McKee’s in-person business writing class several years ago in Kerry. He was an engaging and inspiring instructor. At one point, McKee became so passionate about a story that his eyes watered.

Recommended for:  This course is suitable for screenwriters,  content marketers , and anyone who wants to improve their storytelling skills.

Pricing:  You get access to all lessons for $19.97 (paid monthly) or $197 (paid annually).

Writers Village University

Writer’s Village University is a popular online writing class and community aimed at fiction writers. The emphasis here is on the community. So consider Writer’s Village University, an online version of your local creative writing group. It’s been around since 1995, too, making it the oldest writing class in this review. I joined for two months out of curiosity, even though I don’t write much fiction.

The website contains an active forum. There are over 200 different short classes you can take at your pace. They cover topics like writing poetry, crafting thrillers,  essay writing , and more. There’s less emphasis on video learning than in other classes featured in this review. Instead, you receive a series of writing assignments via email.

You can then submit your homework assignments to your online writing tutor and other students to the workshop. I joined this website for three months before moving on. That said, it struck me as a valuable resource for fiction writers who hunger for a community.

Instructor(s):  It is a community of writers.

Course Schedule:  Click  here  for more upcoming courses.

Recommended for:  These courses are suitable for fiction writers who want the support of other writers.

Pricing:  It costs $30 for a 30-day trial. After the trial period, a one-year Writers’ Village University membership costs $99.

Try Writers’ Village University

Your First 10k Readers

This online writing class is aimed at fiction and non-fiction authors who want to self-publish and sell more books. The instructor is Nick Stephenson, an author from the United Kingdom. Self-publishing is an underrated pathway to becoming a successful author. Nowadays, self-publishing has become the new normal. With the influx of social media, it is possible to self-publish, self-promote, and self-market.

I took this course in 2017. It walks you through some basic and more advanced book marketing strategies that work. For example – It teaches you the process of self-publishing a short book that you offer for free. This book serves as an introduction to your series or a reader magnet. The goal of this free book is to encourage people to buy your next book.

Instructor(s):  The course is offered by British indie author Nick Stephenson, known for his thriller novels.

Course Schedule:  Stephenson only opens this course several times a year, so you’ll need to join his email list first.

Recommended for:  This course suits authors who want to earn money from self-publishing books.

Pricing:  This course, in its entirety, costs around $595. However, you can sign up for a free training session.

Self-Publishing Formula/Ads for Authors

Both of these courses are taught by bestselling author Mark Dawson, a noted indie author from the United Kingdom. He’s also an expert in book marketing through paid advertising.

Self Publishing Formula  teaches the basics of writing, publishing, and promoting a book on Amazon and other stores. Dawson’s second course,  Ads for Authors , will help you sell more copies of your book. He explains how to use various ads to sell your books, including Facebook, YouTube, and Amazon ads. In 2016 and early 2017, I struggled to earn a profit from selling my books on Amazon. But, thanks to Dawson’s second course, I learned how to run profitable Amazon ads, making me an excellent monthly return on my books.

Instructor(s):  Mark Dawson is a British thriller author. He has reportedly  earned $450,000 a year  by publishing books on Amazon!

Course Schedule:  Dawson only opens the doors to his courses a few times a year, so join his email list first.

Recommended for:  This course is suitable for aspiring indie authors or established authors who want to increase their profits.

Pricing:  This course, in its entirety, costs around $497.

Authority Pub-Academy

Authority Pub-Academy  is an online learning class run by noted indie authors and entrepreneurs Steve Barrie and Barrie Davenport over at  Authority Pub .

I haven’t taken this writing class, but many other indie authors recommend it. I have browsed the curriculum, and it’s similar to what Bolt, Dawson, and Stephenson teach. In other words, this course walks you through the basics of writing and self-publishing a book that sells. The course contains six lessons, with multiple lessons in each one. Some lessons include:

This writing course has been around for nearly ten years, which is encouraging. I will update this online writing course review when I take it.

Instructor(s):  Steve Barrie and Barrie Davenport have published nearly 100 books.

Recommended for:  It’s suitable for aspiring writers who want to learn about self-publishing.

Pricing:  The course, in its entirety, costs around $797.

Brandon Sanderson's Writing Lectures at Brigham Young University

In 2016, Brandon Sanderson recorded a course focused on writing fantasy books. Then, he uploaded these classes and published them as a  YouTube playlist . Now, you can take Sanderson’s curriculum online in the same sequence as his students.

I don’t write fantasy stories (at least, not anymore), but I watched nearly a dozen of Sanderson’s writing classes. I was fascinated to hear him describe his world-building techniques and genre fiction writing.

Some of the classes are hard to follow because of background noise. Also, the classes were typically between 30 and 60 minutes long, and it took me a long time to go through them. Still, Sanderson’s classes are free and an excellent introduction to learning online for aspiring fiction authors.

Instructor(s):  Brandon Sanderson is a famous American fiction author specializing in fantasy. Notable works of his include the Mistborn series and his conclusion to the Wheel of Time series.

Course Schedule:  You can watch all of his videos at your leisure.

Recommended for:  These lectures are a great introduction to online writing courses. It is suitable for fiction writers (specifically fantasy).

Pricing:  You can watch all of his lectures for free!

Accelerated Program for Six-Figure Copywriting

Copywriting is a specialism for non-fiction writers that involves writing words that sell. In the past, I’ve taken several types of copywriting classes and enjoyed reading many books about this art. Accelerated Program for Six-Figure Copywriting is the most popular online writing class for copywriters. Many noted online writers recommend it.

I haven’t taken this online writing class yet, but it’s on my list. I will update this writing class review with more information when I complete this class.

Instructor(s):  American Writers & Artists, various copywriters

Recommended for:  Suitable for bloggers, freelance writers, and copywriters who want to improve business writing skills.

Pricing:  The course in its entirety costs $497.


Students can take a class on almost anything by participating in nearly 30,000 classes. You can watch unlimited lessons while your subscription lasts, but when it expires, you lose access. With unlimited access, this course is brilliant if you want to scale up your skillset in multiple ways. Read our  Skillshare review

Key Concepts: Writing, coding, graphic design

Instructors : Varies

Recommended for:  This course is suitable for bloggers, freelance writers, and creative entrepreneurs.

Pricing : Free trial available

Explore your creativity with classes in illustration, photography, design, content writing and more.


By partnering with established colleges and universities, you can gain access to valuable certificates by completing specializations.

Key Concepts: The Creative Writing specialization contains multiple courses you can participate in, including short stories, narrative essays, and memoirs. Coursera is a fantastic option for writers seeking official qualifications and certificates and learning from industry leaders.

Instructors: Coursera’s Creative Writing course includes Brando Skyhors (Visiting Assistant professor of Creative Writing), Amy Bloom (Distinguished University Writer in Residence and Director of the Shapiro Centre for Creative writing, Amity Gaige (Visiting Scholar in Creative Writing), and Salvator Scibons (Frank B. Weeks Visiting Professor of English).

Course Schedule : This course is self-paced and lasts 3-6 months.

Recommended for: Those who want to get a headstart on their writing career or to achieve college-level coursework and qualifications

Pricing: $49 per month

Writer's Digest University

Writer’s Digest University provides a creative writing crash course for those beginning their writing career. With a fantastic reputation of being an established magazine since 1920, you can get the best start to begin your first exciting writing project.

Key Concepts: The class teaches common concerns, such as deciding on the point of view and beating writer’s block.

Instructors: Ran Walker, winner of the 2019 National Undie Author of the Year Award.

Course Schedule: This is a 12-week course

Recommended for: Those who are ready to take the next to begin their writing career.

Pricing: $579.99


Bookfox is created by John Matthew Fox, a former college professor, editor, and writer. His course is packed with helpful information for writers looking to create an excellent children’s book. This course has 14 lessons, which take as long as you want as it is self-paced.

Key Concepts: 

The content provides you with everything you need to know to write and publish your book. This includes writing, proofreading, editing, finding an illustrator and agent, and getting your book on the shelves! It’s a must-have course for serious writers.

Instructor:  John Matthew Fox

Course Schedule:  This course is self-paced

Recommended for:  Children’s book writers

Pricing:   $149

Grammar Lion

This Grammar Lion course is perfect for those looking to upgrade their grammar skills or learn the art of proofreading and copyediting. The course material involves:

This course allows one-on-one discussions with the lecturer to learn new skills. As well as this, you have access to 12 comprehensive lessons, each delving into a different topic that will improve your grammar.

Instructor:  Ellen Field

Course Schedule:  This course is self-paced and lasts 12 weeks.

Recommended for:  Beginners looking to elevate their grammar schools

Pricing:  $67


With interesting elements weaved into the coursework, this writing experience is like no other. For example, the course “Writing the Weird” features assignments that look at surreal and bizarre literature to find and examine the writing within these novels that makes them stand out.

Key Concepts: This course examines humanity, structure, setting, and resolution within a story’s plot.

Instructor: J.S. Breukelaar (finalist for the Ladies of Horror Fiction Award).

Course Schedule: 4-week schedule that you can work through at your leisure.

Recommended for: Writers within niche genres.

Price : $350

I’ve written and published dozens of articles for newspapers, magazines, and online publications, including Forbes and Lifehacker. I’m also a best-selling non-fiction author, a trained journalist, and a copywriter.

I’ve spent thousands of dollars taking writing courses in college and online. I consider writing courses a crucial part of my development as a writer. I also sometimes commission other writers to review these courses to get another point of view.

What other online writing classes would you like me to feature in this review? How do you plan to develop your English writing skills? Please let me know in the comments section below.

Please note the cost of some of these writing classes varies depending on when they are launched.

Do creative writing courses help?

Creative writing courses help if you complete the course and also write and share your short stories or pieces. In addition, it helps if you can take a course alongside other students and an experienced teacher.

Are writing-intensive courses hard?

If you haven’t written much before, they can be a challenge as you’ll have to cultivate a regular writing habit and adapt to getting feedback from other writers, even if it’s negative.

Are writing courses worth it?

They are if you pick a course from a reputable instructor that solves a particular problem. For example, I took a book marketing course that doubled my book sales and earnings over time.

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what is content writing course

Bryan Collins runs things around here. He's also a non-fiction writer and author.

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Choose The Best Online Writing Classes Today

Why do I seem to hate everything I write/unable to just put my ideas out

what is content writing course

Here's the thing. I've been writing since I was 13, mostly fanfiction and short stories, which of course were not exactly high quality content. Now I'm 20 and while I feel like my skills have developed and my opinions on all matters have drastically changed, I'm finding it really hard to write this story that I have in mind.

Just a few nights ago I had a rush of inspiration and I sat down and spent 5 hours typing on Scrivener. I had multiple ideas that I liked and I managed to pretty much get 80% of the first chapter finished.

Now, today, as I was editing—English is not my first language so I have a habit of nitpicking and searching for all possible mistakes—I realized I hate everything about it. The more I read it, the more flawed it seems to me. Like I'm not using the right words, like I'm info dropping too hard, the characters suck or the plot is lazy. You could think of a million reasons why I hate this group of sentences I WROTE. And given the fact that I don't have anyone to check it out and give me feedback, I'm pretty much the one that has to determine if it works or not.

And it's funny, because when I was 16 I managed to write my first full novel, and I remembered how I felt back then: I connected with the story and was able to write everyday for about 8 months until it was finished. And I loved it. I can't seem to do that now.

Has anyone else gone through this? Loving your work one day and realizing that if you put it out it would be embarrassing the next? Why does this happen and how do you deal with it?

I'm sorry if this seems bitchy but I'm literally on the verge of tears out of frustration. I'm frustrated with myself for not knowing what to do to do a decent job at writing and contributing to my wish of becoming an author, so I need someone else's input.

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Yes. This is completely normal. The best way to get over this is to join a critique group. Get used to forcing yourself to put your work out there for feedback from other writers. Also, giving others feedback on their work will teach you what to look for in your own work when you're self-editing. As you refine and hone your craft, you'll build confidence and hopefully get to a point where you are confident enough to consider attempting to get something published.

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste.
"But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you.
A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this.
"And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions.
"And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.”

― Ira Glass

The reason you were able to write at 16 without holding yourself back was because your enthusiasm exceeded your taste.

This can have a looping effect, because as you get more critical of your own work, you'll start trying to raise the bar, and you'll see how you still aren't meeting it.

I don't read Big Blocks of text. Not like this. It's almost the same thing every single time.

Just write.

Read later as an editor. For the second draft. Fix things there. Don't do it while you're writing.

It's like staring in the mirror wondering why you just started exercising and you still got that belly flab.

Writing doesn't happen that way. It doesn't happen overnight. You got to let it work. Finnish your project, beginning to the end, and then take a closer look.

I have written some things I hate but most of what I dont share is unfinished.

I have a 30K word WIP that I would never share. It's not done. I need to write another 30K words and then work in everything I left out and it's a lot. It may take 5 ot 6 passes before I would show it to anyone. So, an unfinished work to me, is nothing to brag about.

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Postgraduate Hub

Online courses

Students and staff at UCT have access to a wealth of online training resources. Online learning gives you freedom to progress at your own pace, wherever you have access to the internet.

Whether you want to learn new skills or strengthen your research specialisation, there is a world of academic content available to you.

The Office for Postgraduate Studies

The Office for Postgraduate Studies serves as a link to various student support services. It makes available academic development programmes, postgraduate workshops and courses for all registered UCT postgraduate students and postdoctoral fellows.

Some of these take place online, such as the Journeys in Research Writing course.

To view the calendar of events, click here . Students may also approach the office directly for assistance and support by emailing: [email protected] .

Continuing Education Unit (CEU) at the Faculty of Health Sciences

The CEU facilitates short courses, seminars and workshops offered by the various departments in the UCT Faculty of Health Sciences for the Continuing Professional Development (CPD) of healthcare professionals. ​

Details on the courses offered are available on the CEU website here . Students can also join the unit’s mailing list by sending their name and email address to: [email protected] .

Massive Open Online Courses (MOOCs)

Massive Open Online Courses (MOOCs) lower the barriers to education. They have no entry requirements and can be done by anyone, anywhere who has access to the internet.

There are many MOOC platforms. These free courses are not credit-bearing, formal degree courses, but some offer certificates of participation or attainment. Some platforms charge a fee for certificates.

Since 2015 UCT has partnered with two MOOCs: US-based Coursera and UK-based Future Learn . Through these partnerships UCT has specially developed numerous exceptional courses and specialisations.

UCT also has agreements with certain MOOCs, giving UCT staff and students special access to the platforms. These include LinkedIn Learning , the Kahn Academy and the SUSE Academic programme . UCT’s Information and Communication Technology Services (ICTS) self-training section can link you to these and more.

Certified short courses

UCT has developed a number of paid-for short courses available through the online learning platform Getsmarter , a brand of 2U .

Through this partnership, UCT’s expertise and career-focused curricula are available to a global audience.


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    A content writer should be aware of the art of writing, SEO, Web Analytics as well. There are various content writing courses available that helps in creating the foundation. Content writing: Scope and job prospects Around the world, clients hire content writers either in full-time roles or as freelancers.

  8. The 10 Best Content Marketing Training Courses (Free & Paid)

    8. Promote a Business With Content by Google. "Promote a business with content" is a free course offered by Google through the Google Digital Garage. Google Digital Garage is an online training platform offering a number of free courses covering all aspects of digital marketing and Google products.

  9. Content Writing Master Course

    Through our Content Writing Course, you can master all forms of content, long and short. Whether it is an informative listicle or a viral social media post, learn to play with words and formats. Article: An article is information/text often published either in print or digital media for consumption by a broader audience.

  10. Content Writing Course

    All one needs to have is a flair for writing and a good command of the language to join this course. The online content writing course can be pursued by students, website owners, bloggers, businessmen and entrepreneurs, digital marketers, journalists, freelance content writers or by anyone looking to make a career as a content writer.

  11. Best Writing Courses & Certifications [2023]

    In summary, here are 10 of our most popular writing courses. Good with Words: Writing and Editing. Write Your First Novel. Academic English: Writing. Writing in the Sciences. English for Journalism. Learn English: Writing Effectively with Complex Sentences. English Composition I Duke University.

  12. What Is Content Writing? 9 Tips to Help You Publish Awesome Stuff

    Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. Why Is Proper Content Writing Important?

  13. What is Difference Between Academic and Content Writing in 2 Minutes

    what is content writing,content writing tips,academic writing,content writing course,content writing tutorial for beginners,content writing,difference betwee...

  14. What is Content Writing: A Complete Guide -2023 Edition

    Content writing is the creation of content for knowledge and promotional strategy. The basic aim of a content writer is to improve the sales pitch, influence people, and create awareness about a specific product, service, or company. The success of content depends on its reach. Check ou t- Henry Harvin Writing Academy's Content writing Course

  15. The Complete Content Writing Course for 2023 -3 courses in 1

    This course is designed to help you develop writing and marketing skills in few hours. The complex fundamentals are explained in a simple manner so that you could learn in an easy way. So even you are an absolute beginner in content writing, you will find this course easy to follow and understand.

  16. 7 Best Content Writing Courses Online With Certification

    Content writing involves the process of planning, writing, and thereafter editing web content, mostly for digital marketing. It is a vast field and can include writing blog posts or articles, scripting for videos and podcasts, as well as preparing the content for specific social media platforms.

  17. The Content Writing Course

    The Content Writing Course Next Level Content Writing: Topic Selection, Research, Outlining, Writing, Editing & Publishing Assisted by AI Apps Bestseller 4.4 (1,245 ratings) 7,998 students Created by Paul Jenkins Last updated 12/2022 English English [Auto] What you'll learn

  18. What is Content Writing? 10 Essentials for Killer Content Creation

    10 Tips for Crafting Quality Content. Let's break down the tips that'll help you learn how to write content that slays. 1. Understand That Content Is Not King. Every other post out there will tell you that "content is king.". But move over, content. There's a new ruler in town, and her name is Empathy.

  19. How To Become a Content Writer?

    Content Writing Platforms. Content platforms are an excellent way for budding writers to stretch their creative muscles and write content for various clients. Content platforms are sites actively hiring writers to write on multiple subjects. Of course, you won't have control over who your client is, but it generally pays well.

  20. Use bulleted lists to support your message

    One way to make content easier to read is to provide bulleted lists, which make supporting points easy to see. In this video, learn about how to use bulleted lists.

  21. Best Online Writing Courses: 18 Top Options (2023)

    Recommended for: Udemy is an excellent place to start if you're new to online learning, as the classes don't cost much, and you can buy them anytime. Pricing: Udemy online writing classes are cheap to start with and often sold at a discount. The cost varies depending on the class. Classes start from $9.99.

  22. r/writing on Reddit: Why do I seem to hate everything I write/unable to

    Why do I seem to hate everything I write/unable to just put my ideas out. Here's the thing. I've been writing since I was 13, mostly fanfiction and short stories, which of course were not exactly high quality content. Now I'm 20 and while I feel like my skills have developed and my opinions on all matters have drastically changed, I'm finding ...

  23. Online courses

    Online courses. Students and staff at UCT have access to a wealth of online training resources. Online learning gives you freedom to progress at your own pace, wherever you have access to the internet. Whether you want to learn new skills or strengthen your research specialisation, there is a world of academic content available to you.